{"id":406301,"date":"2026-04-19T07:36:09","date_gmt":"2026-04-19T07:36:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/406301\/"},"modified":"2026-04-19T07:36:09","modified_gmt":"2026-04-19T07:36:09","slug":"harpers-going-to-love-my-gap-collection","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/406301\/","title":{"rendered":"\u2018Harper\u2019s going to love my Gap collection\u2019"},"content":{"rendered":"

When Victoria Beckham was 19 she had a dream: to become a brand as famous as Persil Automatic. Or maybe it was for the Spice Girls to be that famous, she can\u2019t quite remember. When we talk she is in Miami, where it\u2019s early morning and there are building works going on in the background.<\/p>\n

The exact details are irrelevant. More than 30 years on, it\u2019s safe to say the pop star turned fashion mogul, who has just turned 52, has surpassed the Persil test. But as a fitting reminder, today she is unveiling her latest collaboration \u2014 which is also with one of the best-known brands on the planet.<\/p>\n

\u201cEveryone knows Gap<\/a> \u2014 it\u2019s huge and instantly recognisable all over the world,\u201d Beckham tells me, dialling in from her Florida home-from-home with news of the 38-piece collection that her fashion label, which she founded in 2008, has created for the American basics brand. \u201cWhen I first saw my logo alongside theirs it was a real pinch-me moment.\u201d<\/p>\n

A year on from the start of the project (which was masterminded by the stylist Alistair McKimm, a friend of Beckham and a regular Gap collaborator), this collection is ready to meet its public. Top secret until today (under duress not to share, I view the collection via a screen grab sent via email), but soon to be unveiled on a billboard in Times Square, the range features a host of Gap classics, from jeans to shirts to macs, all of which have been reworked with a VB spin.<\/p>\n

\"VictoriaVictoria Beckham in the white T-shirt, \u00a330, she has designed for GapMert Alas and Marcus Piggott<\/p>\n

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\u201cGap has always created timeless pieces for everybody, and this was about bringing my design perspective to those everyday essentials,\u201d she says. Highlights include a tracksuit featuring the Gap logo alongside Beckham\u2019s (\u201cWho doesn\u2019t want to wear a tracksuit, whether you\u2019re travelling or hanging out at home?\u201d she says), a pair of cropped denim capri pants (which were made famous in their first iteration by Sarah Jessica Parker), and a salute to Beckham\u2019s obsession with the perfect white T-shirt.<\/p>\n

Leaning hard into the current obsession with all things Nineties, the collection launches with an advertising campaign (shot by VB favourites Mert & Marcus) that is an homage to the Gap ads so many of us remember from the store\u2019s heyday. Beckham \u2014 the artist formerly known as Posh \u2014 isn\u2019t immune to that nostalgia. \u201cI remember going to Gap with my mum and sister and being so excited by it,\u201d she says. It\u2019s a reminder that before she was the matriarch of one of Britain\u2019s wealthiest families and a lady to boot (David Beckham was knighted in 2025), she was a kid from Goffs Oak, Hertfordshire, who loved a day in town shopping on the high street.<\/p>\n

\"AParka, \u00a3130, Gap x Victoria BeckhamMert Alas and Marcus Piggott <\/p>\n

\u201cGrowing up, it was only ever the high street. I wasn\u2019t in a position to wear designer clothes,\u201d she says. These days it\u2019s the youngest of her four children, Harper, 14, who has the shopping bug. \u201cShe loves nothing more than shopping on the high street. She\u2019s going to love the Gap collection when she gets her hands on it,\u201d Beckham says. That is, of course, when she\u2019s not borrowing her mum\u2019s old Dior bags.<\/p>\n

\"NINTCHDBPICT001071973459\"Denim jacket, \u00a395, and capris, \u00a370, Gap x Victoria BeckhamMert Alas and Marcus Piggott <\/p>\n

For Victoria Beckham\u2019s business, whose struggles to turn a profit<\/a> (though in 2024 revenues grew 26 per cent to almost \u00a3113 million, up from \u00a389 million in 2023) were the subject of a three-part Netflix documentary, the Gap range is also about bolstering more stability for the brand. \u201cIt\u2019s the right thing for the business now. I can reach out to such a vast audience and we can achieve incredible price points. That is so exciting for me.\u201d<\/p>\n

Without doubt the collection, with its prices ranging from \u00a325 to \u00a3250 \u2014 a fraction of her main line \u2014 and in sizes from XS to XXL, will allow more people to join the VB party. Along with beauty, which continues to be the most profitable arm of Beckham\u2019s business, the ready-to-wear line is fairing well. \u201cWe\u2019re seeing double-digit growth at the moment, which, you know, in this climate, isn\u2019t something everyone is seeing.\u201d<\/p>\n

With the brand\u2019s only bricks-and-mortar store on Dover Street in Mayfair continuing to surpass its targets, Beckham hints that another could be on the cards. \u201cWe truly believe the next step is going to be retail expansion on a global level. And we can say that quite confidently.\u201d<\/p>\n

\"VictoriaBeckham on the catwalk at her autumn\/winter 2026 show at Paris Fashion Week in MarchShutterstock <\/p>\n

Gap, now in the charge of the president and CEO Richard Dickson, who was appointed in 2023 fresh from orchestrating the comeback of Barbie for the toymaker Mattel, is also a brand on the up. It\u2019s no secret that, having once been a lynchpin of high streets across the world and a marker of timeless cool \u2014 the go-to for stylish people everywhere, from the cast of Friends to Sharon Stone \u2014 the chain lost its way. In 2020 the company announced plans to close 220 Gap stores in North America and, a year later, shuttered all 81 of its stores in the UK and Ireland. The rebuild began in 2023 with Dickson and then the appointment of the fashion designer Zac Posen as Gap\u2019s creative director, overseeing, among other things, its high-end Gap Studio line. Today there are seven Gap stores across the UK and A-listers such as Anne Hathaway are wearing the brand on the red carpet.<\/p>\n

Growth since has been small but consistent. Last month Gap Inc\u2019s fiscal report for 2025 revealed that sales increased 3 per cent year on year, with growth now reported for eight consecutive quarters. With this in mind, a collection with the name Beckham attached to it is a smart move for a brand seeking populist appeal. The range will be available in several global markets, including North America, the UK, Japan, China and the Middle East.<\/p>\n

It is also a range that has been designed with versatility in mind. \u201cI love the fact that so many of these pieces will take you from day through to night,\u201d Beckham says. \u201cWhat we have tried to do with this collection is make it the best of everything that you need in your wardrobe. These are definitely pieces that I will wear and that I need.\u201d<\/p>\n

It speaks to the elevated ordinariness that Beckham has made her own style calling card in recent years. \u201cThe point of this collection is that it looks really easy and effortless, but it\u2019s my job to make sure that everything is truly considered.\u201d<\/p>\n

Given her lifelong love of a great white T-shirt (and good washing powder), I\u2019m not surprised to hear that getting that right for Gap was an agonising process. \u201cI wear a white T-shirt pretty much every day. It really is my go-to,\u201d she confirms. \u201cI wore one to a friend\u2019s baby shower the other day with a check pencil skirt from our precollection range. I know what I want in a white T-shirt and that\u2019s the best fit, the right neckline, the right length of sleeve. I want something that has a little structure in it as well, so that it looks as good at the end of the day as it did when I put it on first thing in the morning, and I want it to wash well.\u201d<\/p>\n

Did she achieve what she was looking for? \u201cEverybody should want this white T-shirt,\u201d she says. \u201cI feel confident to say that because it\u2019s perfect.\u201d<\/p>\n

The Gap x Victoria Beckham collection launches on Friday, in store and at gap.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"When Victoria Beckham was 19 she had a dream: to become a brand as famous as Persil Automatic.…\n","protected":false},"author":2,"featured_media":406302,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[321,93,61,60],"class_list":{"0":"post-406301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-ie","11":"tag-ireland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/406301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=406301"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/406301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/406302"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=406301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=406301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=406301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}