{"id":407192,"date":"2026-04-19T20:30:11","date_gmt":"2026-04-19T20:30:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/407192\/"},"modified":"2026-04-19T20:30:11","modified_gmt":"2026-04-19T20:30:11","slug":"samsung-to-hold-third-place-as-smartwatch-market-shrinks-in-2026-sag","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/407192\/","title":{"rendered":"Samsung to Hold Third Place as Smartwatch Market Shrinks in 2026: SAG"},"content":{"rendered":"<p>\t\t\t\tSammyGuru has affiliate and sponsored partnerships, we may earn a <a href=\"https:\/\/sammyguru.com\/privacy-policy\/\" target=\"_blank\" rel=\"nofollow noopener\">commission<\/a>.<\/p>\n<p>A new forecast from <a href=\"https:\/\/smartanalyticsglobal.com\/sag-global-wrist-wearable-volumes-to-decline-2-yoy-in-2026-huawei-to-lead-volume-apple-to-lead-value\/\" target=\"_blank\" rel=\"noopener nofollow\">Smart Analytics Global (SAG)<\/a> paints a mixed picture for Samsung in the global smartwatch market. The true smartwatch segment, which includes devices with apps and connectivity, grew 6% year on year in 2025. That sounds healthy, but things might slow down soon. The same report says it could shrink by 2% in 2026.<\/p>\n<p>In 2025, Apple led the market with a 39% share by volume. Huawei came second with 27%, while <a href=\"https:\/\/sammyguru.com\/tag\/samsung\/\" rel=\"nofollow noopener\" target=\"_blank\">Samsung<\/a> took third place with a 12% share. That\u2019s a decent position, but it\u2019s not exactly close to the top. And it looks like things could shift a bit in 2026, based on early forecasts.<\/p>\n<p>Samsung and Apple may see decline in smartwatch market in 2026, forecast says<\/p>\n<p>In 2026, Apple will remain in the lead in the true smartwatch market with a 39% share. Meanwhile, Huawei and Samsung are expected to hold 31% and 12%, respectively. What\u2019s interesting is that only <a href=\"https:\/\/sammyguru.com\/tag\/huawei\/\" rel=\"nofollow noopener\" target=\"_blank\">Huawei<\/a> is projected to post net positive growth, at 10% year on year, while <a href=\"https:\/\/sammyguru.com\/tag\/apple\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> and Samsung are set to decline by 2% and 8% year on year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46594\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Top-3-Vendors-of-Global-True-Smartwatch-Market-in-2026-in-Volume-Terms\" width=\"602\" height=\"543\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/Top-3-Vendors-of-Global-True-Smartwatch-Market-in-2026-in-Volume-Terms.webp.webp\"\/><\/p>\n<p>\u201cUsers are increasingly moving away from entry-level basic bands and watches towards two directions: on one end, analog watches, driven by fashion, simplicity, and longer replacement cycles; on the other, higher-value smart devices, including true smartwatches and non-display fitness bands, which offer more advanced health tracking and differentiated use cases,\u201d notes Abhilash Kumar, Lead Research Advisor at SAG.<\/p>\n<p>That said, Samsung will likely unveil new Galaxy Watches alongside the Galaxy Z Fold 8, Galaxy Z Wide Fold, and Galaxy Z Flip 8. The event could take place on July 22 in London.<\/p>\n<p>For a change, Samsung might switch to a Snapdragon Wear Elite chipset in the Galaxy Watch Ultra 2. That alone could bring a wave of upgrades. It could also be the company\u2019s first 5G smartwatch, and the first to feature satellite connectivity and UWB support. Alongside the Ultra, Samsung is expected to debut the standard Galaxy Watch 9 as well. There\u2019s still some time, though, and we\u2019ll have to wait and see how the market responds.<\/p>\n","protected":false},"excerpt":{"rendered":"SammyGuru has affiliate and sponsored partnerships, we may earn a commission. A new forecast from Smart Analytics Global&hellip;\n","protected":false},"author":2,"featured_media":407193,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[936,203,1647,61,60,573,80],"class_list":{"0":"post-407192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gadgets","8":"tag-apple","9":"tag-gadgets","10":"tag-huawei","11":"tag-ie","12":"tag-ireland","13":"tag-samsung","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/407192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=407192"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/407192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/407193"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=407192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=407192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=407192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}