{"id":409387,"date":"2026-04-21T03:58:17","date_gmt":"2026-04-21T03:58:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/409387\/"},"modified":"2026-04-21T03:58:17","modified_gmt":"2026-04-21T03:58:17","slug":"aamana-yasin-named-winner-of-burberry-backed-reimagining-materials-competition","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/409387\/","title":{"rendered":"Aamana Yasin Named Winner of Burberry-backed Reimagining Materials Competition"},"content":{"rendered":"

\n\tLONDON \u2014 Aamana Yasin has been named the winner of Burberry<\/a>\u2019s 2026 Reimagining Materials competition with London College of Fashion, part of University of the Arts London.<\/p>\n

\n\tYasin, a\u00a0Year Two BA pattern-cutting\u00a0student, impressed judges with a circular take on the Burberry<\/a> trenchcoat, and her winning look secured her a cash prize and an internship with Burberry\u2019s design team later this year.<\/p>\n

\n\tNow in its second iteration, Reimagining Materials forms part of Burberry\u2019s 170th anniversary celebrations<\/a> and reflects the brand\u2019s focus on craft and responsible innovation.<\/p>\n

\n\tThe project challenges London College of Fashion students to reinterpret Burberry\u2019s heritage trench and car coat using surplus materials such as trenchcoat linings and cotton gabardine.<\/p>\n

\n\tOver the course of the competition, Burberry\u2019s product, design and merchandising teams offered insights into the design process, from initial concept through to prototyping and final presentation. Students also took part in sessions exploring Burberry\u2019s history, house codes and archival references.<\/p>\n

\n\tSome 20 students were shortlisted to develop full prototypes, and their final looks were unveiled at an exhibition at Burberry\u2019s London headquarters on Monday.<\/p>\n

\n\tHelen Davis, Burberry\u2019s vice president of product strategy and sponsor of the competition, said the entries reflected both technical precision and conceptual strength.<\/p>\n

\n\t\u201cWe were incredibly impressed by the quality and ambition of the designs presented. The finalists demonstrated a deep understanding of our heritage and an exciting ability to reinterpret the trench through a circular lens,\u201d added Davis.<\/p>\n

\n\tA judging panel including model\u00a0Erin O\u2019Connor, Burberry chief executive officer\u00a0Joshua Schulman, chief marketing officer\u00a0Jonathan Kiman,\u00a0and chief product merchandising and planning officer\u00a0Paul Price\u00a0selected Yasin\u2019s design as the winner.<\/p>\n

\n\t\u201cThe trench is such a classic, instantly recognisable piece \u2014 it\u2019s at the very core of Burberry\u2019s DNA \u2014 yet Aamana Yasin has brought a truly original vision to it,\u201d O\u2019Connor said.<\/p>\n

\n\t\u201cThere\u2019s a clear nod to timeless elegance, but also an injection of modernity. Supporting young talent is essential. Ultimately, without nurturing future designers, it\u2019s impossible to sustain a strong heritage \u2014 progress comes from looking forward with a contemporary eye,\u201d she added.<\/p>\n

\n\tSchulman said the project is as much about shaping future pipelines as it is about celebrating a milestone anniversary.<\/p>\n

\n\t\u201cOur Reimagining Materials competition celebrates the imagination, creativity, and technical skill of young talent today. By reimagining our most iconic silhouette, the Burberry trenchcoat, each student brought a fresh perspective to circular design and a real appreciation for craft. Their work reflects the exceptional talent emerging across London and the U.K., and we\u2019re proud to support the next generation shaping the future of our industry,\u201d he added.<\/p>\n

\n\tIn addition to Reimagining Materials, Burberry supports early careers initiatives via partnerships with the National Saturday Club and The Brit School, a scholarship program with Central Saint Martins, and internship and placement opportunities across the business.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Aamana Yasin has been named the winner of Burberry\u2019s 2026 Reimagining Materials competition with London College…\n","protected":false},"author":2,"featured_media":409388,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[28515,179882,61,60,179883,80],"class_list":{"0":"post-409387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-burberry","9":"tag-daniel-lee","10":"tag-ie","11":"tag-ireland","12":"tag-lcf","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/409387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=409387"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/409387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/409388"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=409387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=409387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=409387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}