{"id":410664,"date":"2026-04-21T21:29:09","date_gmt":"2026-04-21T21:29:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/410664\/"},"modified":"2026-04-21T21:29:09","modified_gmt":"2026-04-21T21:29:09","slug":"how-dubliner-eoin-tonge-aims-to-supercharge-primark-growth-as-split-looms-with-coleen-rooney-part-of-the-drive","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/410664\/","title":{"rendered":"How Dubliner Eoin Tonge aims to supercharge Primark growth as split looms \u2013 with Coleen Rooney part of the drive"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">Owner of chain is to make Penneys firm a standalone business on the stock market, as online rivals like Temu and Shein continue to take business\n<\/p>\n<p><img decoding=\"async\" alt=\"Primark chief executive Eoin Tonge\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/896a16d5-51d8-4e56-8515-eb0603f77e6f.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Primark chief executive Eoin Tonge<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Dubliner Eoin Tonge has revealed how Primark, which trades as Penneys in Ireland, is making female shoppers the linchpin for a revamped offering designed to re-energise the iconic chain across its international markets.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Having been appointed CEO to the chain just last month (he was interim boss since March last year), Mr Tonge has already delved deep under the bonnet to figure out how he can supercharge Primark\u2019s growth again.<\/p>\n","protected":false},"excerpt":{"rendered":"Owner of chain is to make Penneys firm a standalone business on the stock market, as online rivals&hellip;\n","protected":false},"author":2,"featured_media":410665,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,17164,61,60,10099,27252],"class_list":{"0":"post-410664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-coleen-rooney","10":"tag-ie","11":"tag-ireland","12":"tag-john-mulligan","13":"tag-primark"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/410664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=410664"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/410664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/410665"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=410664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=410664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=410664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}