Large electronics chains significantly increased their inventory purchases toward the end of\u00a02025, anticipating stronger demand. Instead, they are now struggling to\u00a0move stock, particularly at\u00a0higher price points.<\/p>\n
\u201cBy\u00a0late 2025, major retailers had stocked up\u00a0so\u00a0heavily on\u00a0devices that they now can\u2019t sell them\u2014at least not at\u00a0premium prices,\u201d said Eldar Murtazin, a\u00a0leading analyst at\u00a0Mobile Research Group.<\/p>\n
As\u00a0a\u00a0result, prices have started to\u00a0decline across the market. According to\u00a0Russian retailer M.Video, the iPhone 17\u00a0has dropped by\u00a025\u00a0to\u00a030\u00a0percent since the beginning of\u00a0the year, while older models have seen reductions of\u00a015\u00a0to\u00a020\u00a0percent.<\/p>\n Samsung devices have also been discounted, with the base Galaxy S26 model down by\u00a0around 5\u00a0percent, the S26+ series falling by\u00a05\u00a0to\u00a010\u00a0percent, and the S26 Ultra models declining by\u00a0up\u00a0to\u00a015\u00a0percent.<\/p>\n Other industry estimates suggest average price reductions for Apple and Samsung devices are currently in\u00a0the range of\u00a08\u00a0to\u00a010\u00a0percent. Analysts say retailers misjudged consumer demand and are now offering discounts to\u00a0offload excess inventory.<\/p>\n Apple products normalising genocide – it\u2019s call being a sponsor of war – using opaque and documented parallel supply chains – but make no mistake, they are all thick as thieves.<\/p>\n The prices of the iPhone 17 have plummeted to 61,000 rubles. At the beginning of the year, the\u2026 pic.twitter.com\/kE9hGVIe5F<\/a><\/p>\n \u2014 Beefeater (@Beefeater_Fella) April 16, 2026<\/a><\/p>\n Demand has also cooled following the peak holiday season. \u201cAfter the New Year and holiday promotions, demand traditionally slows,\u201d a\u00a0representative of\u00a0Fplus explained.<\/p>\n \u201cAt\u00a0the same time, consumers\u2019 purchasing power is\u00a0declining, and the second quarter is\u00a0typically a\u00a0low season for electronics sales,\u201d he\u00a0said.<\/p>\n Retailers are under pressure to\u00a0clear inventory quickly, as\u00a0holding unsold stock ties up\u00a0capital and increases storage costs.<\/p>\n \u201cThe longer goods sit in\u00a0warehouses, the more resources they consume,\u201d Fplus noted, adding that discounting is\u00a0a\u00a0necessary step to\u00a0free up\u00a0cash.<\/p>\n Read more<\/p>\n CategoryAnti-Fake<\/a>Digital Gulag: Russia Forces Its Spy App on Every New Phone<\/a><\/p>\n \n Aug 15, 2025 19:22\n <\/p>\n Analysts say high-end smartphones are no\u00a0longer a\u00a0priority for many consumers, with most early adopters having already made purchases shortly after launch.<\/p>\n As\u00a0premium models struggle to\u00a0sell, retailers are expected to\u00a0shift focus toward more affordable devices, particularly from Chinese manufacturers, in\u00a0an\u00a0effort to\u00a0match current demand.<\/p>\n Earlier, reports emerged that Russia\u2019s supply of\u00a0luxury goods has been disrupted<\/a> by\u00a0the war in\u00a0Iran, which has hit import routes through the Middle East.<\/p>\n Premium cars, jewelry, accessories, and gadgets had been reaching Russia through Gulf states, especially the United Arab Emirates.<\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/dfaa7b0b655dec5bc50de7eb89f3ba72.jpg\" "\\"The")
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\n The spokesman for Russian leader Vladimir Putin, Dmitriy Peskov, using an\u00a0iPhone 17\u00a0Pro. (Photo: open source)<\/p>\n![\"Digital](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/(x482-y531-w3799-h2146)-50c64d019d3899de5677f8b898913418.jpg\")
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