Global Ambassador Panel Application portal<\/a>\u00a0by submitting either a written or video entry outlining their passion for the USA and their contributions to the travel trade.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/Malcolm-Smith.png\")
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\u201cTravel advisors are one of the most powerful drivers of international visitation, and their influence extends well beyond individual bookings,\u201d\u00a0said Malcolm Smith, Senior Vice President, Global Markets & Chief Trade and Product Development Officer at Brand USA.\u00a0\u201cThrough the expanded Brand USA Global Ambassador Program, we\u2019re investing in a network of highly engaged experts who can amplify U.S. destination knowledge within their markets. As a platform designed to connect the travel trade and inspire new USA specialists, it strengthens engagement and supports sustained inbound growth to the United States as part of our broader international strategy during America250.\u201d<\/p>\n
![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/America-250-1180x800.png\")
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The program was first piloted in Australia and New Zealand in 2025, where it brought together 12 travel advisors to form the inaugural cohort of Brand USA Ambassadors. Focused on strengthening U.S. destination expertise, fostering mentorship, and encouraging knowledge sharing across the travel trade, the pilot demonstrated strong industry impact and set the foundation for global expansion. Central to the program is a peer-to-peer approach, where agents share their knowledge and experiences within their own networks \u2013 creating a more connected and informed travel trade community.<\/p>\n
Positioned as a platform for engaged travel advisors, the programme is designed for individuals who are passionate about the USA and eager to deepen their expertise, share knowledge, and play a more active role in industry conversations.<\/p>\n
With education at its core, ambassadors gain access to a range of opportunities through Brand USA and its partners, including invitations to industry events, VIP networking access, and a structured training program.<\/p>\n
Participants will also be recognised across industry channels, reinforcing their role as trusted voices within the travel advisor community.<\/p>\n
For more information about USA travel resources, visit\u00a0VisitTheUSA.com\/Travel-Trade<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"FORT STEWART, GA – FEBRUARY 20: Myra Waldroop holds a fist full of flags February 20, 2005 during…\n","protected":false},"author":2,"featured_media":411611,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,43],"class_list":["post-411610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-ie","tag-ireland","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/411610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=411610"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/411610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/411611"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=411610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=411610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=411610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/USA1.jpg\" "\\"USA1\\"\/")
FORT STEWART, GA – FEBRUARY 20: Myra Waldroop holds a fist full of flags February 20, 2005 during a homecoming celebration for 150 soldiers from the Army’s 3rd Infantry Division, 293rd Military Police unit at Fort Stewart, Georgia. The MP’s have been deployed since early March 2004 to providing military police support in Mosul, Iraq. (Photo by Stephen Morton\/Getty Images)<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/Brand-USA.png\")
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