{"id":413312,"date":"2026-04-23T11:04:09","date_gmt":"2026-04-23T11:04:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/413312\/"},"modified":"2026-04-23T11:04:09","modified_gmt":"2026-04-23T11:04:09","slug":"audi-unveils-zaha-hadid-architects-pavilion-at-milan-design-week","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/413312\/","title":{"rendered":"Audi unveils Zaha Hadid Architects pavilion at Milan design week"},"content":{"rendered":"

Car brand Audi has unveiled an installation<\/a> created\u00a0with Zaha Hadid Architects<\/a> at Milan design week<\/a>, as captured in this\u00a0video<\/a> produced by Dezeen.<\/p>\n

According to the brand, the installation acts as “an architectural gesture that conceptually represents the portal to Audi’s<\/a> brand future”.<\/p>\n

Named Origin, the installation takes the values of clarity, emotion and intelligence as its inspiration. At the centre of the installation space sits a sculptural pavilion<\/a>.<\/p>\n

The installation is on show during Milan design week<\/p>\n

The pavilion’s surface reflects the surrounding light, with moving shadows and reflections altering the overall visual effect throughout the day.<\/p>\n

The installation is located in the courtyard of Milan<\/a>‘s former Archiepiscopal Seminary, which now operates as the Portrait Hotel.<\/p>\n

Sleek lines and matt titanium surfaces were used to create a contrast with the historic Renaissance architecture of the courtyard space.<\/p>\n

\"SilverThe installation makes use of contrasting sleek lines. Photography by Antonis Hadjimichael<\/p>\n

According to Audi<\/a>, the installation was designed to draw attention to the issue of sensory overload.<\/p>\n

Origin was intended to create a space where visitors can experience a moment to pause and reconnect amongst the design week.<\/p>\n

\"PersonThe installation is located in Milan’s Quadrilatero della moda district. Photography by Antonis Hadjimichael<\/p>\n

The installation also coincides with and celebrates Audi’s first entry into Formula 1<\/a> with the Audi R26, as well the launch of Audi’s RS 5.<\/p>\n

According to the brand, the RS 5\u00a0represents Audi\u00b4s commitment to understated sportiness and emotional dynamic.<\/p>\n

The RS 5 was designed to deliver motorsport performance for users, with a “muscular stance”.<\/p>\n

The car’s appearance is defined by a honey-comb grille, airflow panels, and the brand’s Matrix LED headlights, notable for their checkered-flag design.<\/p>\n

Photography by Antonis Hadjimichael.<\/p>\n

Origin runs until April 26 at Portrait Milano, Corso Venezia, Milan.\u00a0See our Milan design week 2026 guide<\/a> on Dezeen Events Guide<\/a> for information about the many other exhibitions, installations and talks taking place throughout the week.<\/p>\n

Partnership content<\/p>\n

This video was produced by Dezeen for Audi<\/a> as part of a partnership. Find out more about Dezeen partnership content here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Car brand Audi has unveiled an installation created\u00a0with Zaha Hadid Architects at Milan design week, as captured in…\n","protected":false},"author":2,"featured_media":413313,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[307,304,305,306,53852,308,77917,93,61,10865,60,4355,62158,77918,814,5250,37826],"class_list":{"0":"post-413312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-audi","13":"tag-design","14":"tag-design-videos","15":"tag-entertainment","16":"tag-ie","17":"tag-installations","18":"tag-ireland","19":"tag-milan","20":"tag-milan-design-week","21":"tag-one-minute-videos","22":"tag-sectionall","23":"tag-sectiondesign","24":"tag-videos-by-dezeen"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/413312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=413312"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/413312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/413313"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=413312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=413312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=413312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}