{"id":414423,"date":"2026-04-24T01:41:11","date_gmt":"2026-04-24T01:41:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/414423\/"},"modified":"2026-04-24T01:41:11","modified_gmt":"2026-04-24T01:41:11","slug":"estate-agents-using-ai-to-sell-houses-another-slap-in-the-face-for-buyers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/414423\/","title":{"rendered":"Estate agents using AI to sell houses &#8216;another slap in the face for buyers&#8217;"},"content":{"rendered":"<p>Estate agents using photos altered by AI to sell houses is \u201canother kind of slap in the face for buyers\u201d, a property expert has argued.\u00a0<\/p>\n<p>The practice is increasingly in common, with a plethora of extremely smart looking homes being advertised on property websites.\u00a0<\/p>\n<p>However, viewers will find in real life that the house looks nothing like what is advertised and in fact needs a lot of tender loving care.\u00a0<\/p>\n<p>On <a href=\"https:\/\/www.newstalk.com\/shows\/lunchtime-live-234859\" rel=\"nofollow noopener\" target=\"_blank\">Lunchtime Live<\/a>, Ciaran Mulqueen of the Crazy House Prices Instagram account admitted AI is \u201cnot the biggest problem\u201d facing the housing market but said buyers are right to find it annoying.\u00a0<\/p>\n<p>\u201cThat&#8217;s always going to be down to a lack of supply,\u201d he said.\u00a0<\/p>\n<p>\u201cNo other industries and no other services or anything like that can falsely advertise &#8211; there&#8217;s standards there.\u00a0<\/p>\n<p>\u201cIf somebody is selling a vegetarian sandwich, they can&#8217;t put meat in it.\u00a0<\/p>\n<p>\u201cWhereas with housing, it just seems like they can say and now show whatever they like and it&#8217;s just \u2018buyer beware\u2019.\u201d<\/p>\n<p>Mr Mulqueen continued that what started with the photoshopping of blue skies has become much more serious under AI.\u00a0<\/p>\n<p>\u201cIt&#8217;s evolving into adding on extensions, putting in gardens that don&#8217;t exist, this kind of thing,\u201d he said.\u00a0<\/p>\n<p>\u201cLike I saw one where they had furniture in there that just physically would not fit in the room.\u00a0<\/p>\n<p>\u201cI guess that the justification is some people maybe are not able to visualise that themselves.<\/p>\n<p>\u201cI feel that&#8217;s a bit very belittling of people; like people aren\u2019t stupid, they know what can be done with a house.\u201d\u00a0<\/p>\n<p>Housing crisis<\/p>\n<p>Overall, Mr Mulqueen argued that the practice is also unnecessary given how easy it is to sell houses in the current market.\u00a0<\/p>\n<p>\u201cIt&#8217;s just another kind of slap in the face for buyers when everything is, everything is stacked against buyers in this country,\u201d he said.\u00a0<\/p>\n<p>\u201cThere&#8217;s very few new homes ever built for sale, there&#8217;s so many issues in the housing market.<\/p>\n<p>\u201cThis is just another one of those things lumped onto homebuyers.\u201d<\/p>\n<p>Main image: An AI generated image of a house.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Estate agents using photos altered by AI to sell houses is \u201canother kind of slap in the face&hellip;\n","protected":false},"author":2,"featured_media":414424,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":{"0":"post-414423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/414423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=414423"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/414423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/414424"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=414423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=414423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=414423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}