\nFrom Dior to disgrace, it\u2019s been a tumultuous few years for couturier John Galliano. Now, his surprising next move is as creative director for the high street favourite. Here, we ask industry experts whether his luxe appeal along with sustainable \u2018re-authoring\u2019 promises will be enough to lure shoppers away from even lower-cost competitors like Shein\n<\/p>\n
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Designer John Galliano, who signed a two-year contract with Zara. Photo: Szilveszter Mak\u00f3<\/p>\n
These days, it can feel like there\u2019s a new high street collaboration dropping every other week. In the past few months, we\u2019ve seen Marks & Spencer releasing designs by Bella Freud and 16Arlington, Tolu Coker\u2019s capsule for Topshop, Stella McCartney working with H&M and, just this week, Victoria Beckham teaming up with Gap. <\/p>\n
In such a crowded space, it takes genuine boldness to make an impression. Last month, the announcement of Zara\u2019s newest deal did just that: the fast fashion juggernaut has signed a two-year agreement with John Galliano, the controversial British designer and former creative director of Dior, Givenchy and Maison Margiela. He has been charged with \u201cre-authoring\u201d designs from Zara\u2019s archive through \u201ca series of seasonal collections\u201d, the first of which is due to land in September.\u202f<\/p>\n","protected":false},"excerpt":{"rendered":"From Dior to disgrace, it\u2019s been a tumultuous few years for couturier John Galliano. Now, his surprising next…\n","protected":false},"author":2,"featured_media":414681,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93,32331,61,60,6361,49331,27252,181927],"class_list":{"0":"post-414680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-hm","10":"tag-ie","11":"tag-ireland","12":"tag-life-magazine","13":"tag-marks-spencer","14":"tag-primark","15":"tag-zara-retailer"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/414680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=414680"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/414680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/414681"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=414680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=414680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=414680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}