{"id":422990,"date":"2026-04-29T06:41:09","date_gmt":"2026-04-29T06:41:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/422990\/"},"modified":"2026-04-29T06:41:09","modified_gmt":"2026-04-29T06:41:09","slug":"who-does-this-fella-think-he-is-david-clifford-on-reluctance-to-launch-own-branded-merchandise-and-why-he-said-yes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/422990\/","title":{"rendered":"\u2018Who does this fella think he is!\u2019 \u2013 David Clifford on reluctance to launch own-branded merchandise and why he said yes"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"David Clifford with Kate Garvey at SuperValu\u2019s launch of the Senior Football Championship. Photo: Dan Sheridan\/Inpho\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/04\/shment_ Campaign_12.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">David Clifford with Kate Garvey at SuperValu\u2019s launch of the Senior Football Championship. Photo: Dan Sheridan\/Inpho<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">When the Armagh-based sportswear company, McKeever Sports, first pitched the idea of a personalised clothing range to David Clifford, there was natural reluctance on his part.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Such personalised brands were the preserve of global superstars who crossed the partisan divides of clubs and countries in their sports and enjoyed almost universal acclaim \u2013 Lionel Messi, Cristiano Ronaldo, Tiger Woods, or Roger Federer.<\/p>\n","protected":false},"excerpt":{"rendered":"David Clifford with Kate Garvey at SuperValu\u2019s launch of the Senior Football Championship. Photo: Dan Sheridan\/Inpho When the&hellip;\n","protected":false},"author":2,"featured_media":422991,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[6937,20965,14609,61,60,112],"class_list":["post-422990","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-kerry-gaa","tag-colm-keys","tag-david-clifford","tag-ie","tag-ireland","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/422990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=422990"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/422990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/422991"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=422990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=422990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=422990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}