{"id":426750,"date":"2026-05-01T10:03:09","date_gmt":"2026-05-01T10:03:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/426750\/"},"modified":"2026-05-01T10:03:09","modified_gmt":"2026-05-01T10:03:09","slug":"how-china-is-using-ai-and-state-funding-to-transform-the-micro-drama-industry","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/426750\/","title":{"rendered":"How China is using AI \u2013 and state funding \u2013 to transform the micro drama industry"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Vigloo, a South Korean micro drama production company, has gone all-in on artificial intelligence this year, betting that automation can fundamentally reshape how content is made.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The company has begun spending roughly 30 per cent of its budget on AI-driven workflows, and the change is already having a dramatic impact. It can now produce a show in just one month rather than three, and at one-fifth of the cost.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">That is not only allowing Vigloo to release far more shows, but also to experiment with a broader range of genres and styles. The firm is even starting to let AI agents handle core tasks like writing scripts, which are then reviewed by human producers.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Yet Vigloo still feels under pressure. The competition from China\u2019s vast micro drama industry is getting ever more intense, as the country throws its weight behind AI-driven content, according to Neil Choi, the company\u2019s CEO.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">China has pioneered the creation of micro dramas \u2013 also known as vertical dramas \u2013 a new entertainment format that is often dubbed \u201cTV for the TikTok generation\u201d. The soap opera-like shows are divided into dozens of episodes just a minute or two long, which usually end with a shocking cliff-hanger to keep viewers hooked.<\/p>\n<p>The format, which took off during the Covid-19 pandemic, <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/economy\/china-economy\/article\/3342809\/chinas-micro-drama-industry-emerges-jobs-lifeline-tough-graduate-labour-market?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">has already transformed<\/a> China\u2019s entertainment industry, with the shows reaching an estimated 660 million domestic viewers in 2024. And it is <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/economy\/global-economy\/article\/3322032\/chinese-vertical-dramas-are-booming-america-should-hollywood-be-worried?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">rapidly gaining traction<\/a> globally as well.<\/p>\n","protected":false},"excerpt":{"rendered":"Vigloo, a South Korean micro drama production company, has gone all-in on artificial intelligence this year, betting that&hellip;\n","protected":false},"author":2,"featured_media":426751,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,186573,218,219,5841,114,229,186568,61,103878,60,169238,186572,186570,186569,118498,80,5838,186571],"class_list":["post-426750","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-ai-generated-micro-dramas","tag-artificial-intelligence","tag-artificialintelligence","tag-bytedance","tag-china","tag-chinese","tag-cyberspace-administration-of-china","tag-ie","tag-iqiyi","tag-ireland","tag-kuaishou","tag-micro-drama","tag-nadou-pro","tag-neil-choi","tag-pudong","tag-technology","tag-tencent","tag-vigloo"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/426750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=426750"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/426750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/426751"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=426750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=426750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=426750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}