{"id":433168,"date":"2026-05-05T09:32:06","date_gmt":"2026-05-05T09:32:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/433168\/"},"modified":"2026-05-05T09:32:06","modified_gmt":"2026-05-05T09:32:06","slug":"aldi-ireland-proves-great-value-comes-from-great-sourcing-not-compromises","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/433168\/","title":{"rendered":"ALDI Ireland Proves Great Value Comes From Great Sourcing \u2014 Not Compromises"},"content":{"rendered":"<p>offer award-winning buffalo mozzarella at Aldi prices, before the film lands its simple truth: Aldi&#8217;s value comes not from cutting corners, but from smart, direct relationships with local Irish farmers and suppliers. No mystery. No compromise. Just great sourcing.<\/p>\n<p>Central to that sourcing story is Aldi Ireland&#8217;s Grow with Aldi programme, through which the retailer invests millions of Euros annually to champion Irish farmers and suppliers \u2014 ensuring customers can enjoy locally sourced, Bord Bia-approved food without paying a premium for it.<\/p>\n<p>The TV spot, directed by Oli Beale and produced by DROOL, is supported by a wider campaign across radio, social, and digital rolling out over the coming weeks.<\/p>\n<p>CREDITS<\/p>\n<p>Client: Aldi Ireland<\/p>\n<p>Marketing Director for Ireland: Louise Cassidy<\/p>\n<p>Brand and Partnerships Manager: Stephanie Game<\/p>\n<p>Social Media Manager: Amy Lynch<\/p>\n<p>Advertising Manager: John Anslow<\/p>\n<p>Creative Agency: Pablo<\/p>\n<p>Chief Executive Officer: Gareth Mercer<\/p>\n<p>Chief Creative Officer: Dan Watts<\/p>\n<p>Creative Directors: Ed Redgrave. Oli Beale<\/p>\n<p>Chief Strategy Officer: Mark Sng<\/p>\n<p>Deputy CSO: Lisa Stoney<\/p>\n<p>Planning Director: Joan Devereux<\/p>\n<p>Managing Director: Hannah Penn<\/p>\n<p>Client Partner: Tim Rogowski<\/p>\n<p>Account Director: Lucy Machin<\/p>\n<p>TV Producer: Lucy Edwards, Ruth Armitt<\/p>\n<p>Production Company: DROOL PRODUCTIONS<\/p>\n<p>Production Company: DROOL<\/p>\n<p>Director: Oli Beale<\/p>\n<p>EP \/ Co-Founder: Genevieve Sheppard<\/p>\n<p>Co-Founder: Freddie Powell<\/p>\n<p>Producer: Jess Wylie<\/p>\n<p>Casting: Claire Catterson<\/p>\n<p>Director Of Photography: Tim Sidell<\/p>\n<p>Production Designer: Jaime Lapsley<\/p>\n<p>Director\u2019s Assistant: Emma Parkinson<\/p>\n<p>Production Assistant: Zara Trott<\/p>\n<p>Service Company: Tartan Door<\/p>\n<p>Costume Designer: Louisa Thomas<\/p>\n<p>Offline Editors: The Quarry<\/p>\n<p>Editor: Ben Campbell<\/p>\n<p>Assistant Editor: Lawrence Lakshmanan<\/p>\n<p>Offline Edit Producer: Tor Adams<\/p>\n<p>Post Production: 1920<\/p>\n<p>VFX Producer: Heather Brown<\/p>\n<p>VFX Supervisor: Ryan Hadfield\/Chrys Aldred<\/p>\n<p>VFX Artist: Taylor Webber, Weronika Holak, Rod Norman, Brad Cocksedge<\/p>\n<p>Colourist: Kai van Beers<\/p>\n<p>Shoot Supervisor: Pete Smith<\/p>\n<p>Audio Post Production: Factory Studios<\/p>\n<p>Sound Design &amp; Mix: Anthony Moore &amp; Josh Campbell<\/p>\n<p>Senior Audio Producer: Olivia Endersby<\/p>\n","protected":false},"excerpt":{"rendered":"offer award-winning buffalo mozzarella at Aldi prices, before the film lands its simple truth: Aldi&#8217;s value comes not&hellip;\n","protected":false},"author":2,"featured_media":433169,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,43],"class_list":["post-433168","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-ie","tag-ireland","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/433168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=433168"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/433168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/433169"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=433168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=433168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=433168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}