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\n Photo-Illustration: The Cut; Photos Getty Images\n <\/p>\n
In mid-April, Reese Witherspoon took to Instagram to deliver a message: It\u2019s time to start using AI. While standing in her kitchen, dressed in an oversize sweater and blending a smoothie, she told her 30 million followers she was shocked to discover only three of the ten women in her book club said they had used the technology. Even though women\u2019s jobs are three times more likely to be replaced by AI than men\u2019s are, she pointed out, so far men are more likely to embrace it. \u201cI think we should learn some really good tools that are going to make our everyday lives easier and better,\u201d she said, leaning toward the camera. \u201cDo you want me to share what I\u2019m learning with you?\u201d She spoke with the warm but firm tone of a C-suite exec telling the new girl how to impress in a boardroom meeting. We are now seeing the girlbossification<\/a> of AI as famous women try to convince other women that adopting the technology isn\u2019t just the best thing they can do for their careers \u2014\u00a0it\u2019s the only way to survive.<\/p>\n \u201cYou cannot be left behind when it comes to using technology that is shaping the way that work is evolving,\u201d Mel Robbins, author of<\/a> The Let Them Theory, said in an Instagram Reel announcing her recent partnership with Microsoft Copilot. \u201cOh my God, you have to lean in.\u201d The woman who coined corporate feminism\u2019s tagline is also doing just that. Sheryl Sandberg says her organization<\/a> will now focus on closing the so-called \u201cAI gender gap\u201d with the help of a newly appointed 25-year-old CEO who will be \u201cmaking sure that women harness the power of AI to further their careers.\u201d The Lean In organization is now posting Carrie Bradshaw memes<\/a>. \u201cI couldn\u2019t help but wonder \u2026 is AI the new boys\u2019 club?\u201d There are, of course, tons of women who work in AI without making it a feminist issue, though you wouldn\u2019t know it from these social-media posts.<\/p>\n One start-up founder, Erin Grau, said the technology could be a 24\/7 mentor for women, helping to free them \u201cfrom the weight of imposter syndrome<\/a>\u201d or offering feedback on \u201coverly apologetic language in their emails.\u201d \u201cThis technology could be more than just another tool,\u201d she wrote for Time<\/a>. \u201cIt could be the great equalizer we\u2019ve been fighting for, giving women the support, efficiency, and confidence that the prior systems have consistently failed to provide.\u201d Grau and other prominent women in tech recently helped Gloria Steinem use AI for the first time: \u201cAs we sat with this remarkable icon in her home where countless leaders have shared their stories and planned for change, we confronted an uncomfortable truth: women are once again being left behind.\u201d<\/p>\n Other big names have been getting onboard too. \u201cWe have to lean into it,\u201d Sandra Bullock said of AI. \u201cWe have to use it in a really constructive and creative way, make it our friend.\u201d Bumble\u2019s CEO, who has developed<\/a> an AI dating assistant, said, \u201cWe are going to lean in fast and furiously.\u201d Paris Hilton uses her custom AI chatbot, which looks and talks like her, to create content for product launches and brand partnerships so she can spend more time with her family. \u201cMy AI could be entertaining people around the world while I\u2019m at home with my babies,\u201d she said in a recent CNBC interview.<\/p>\n In the future these women are selling, AI can make you a better worker and mother and a more fulfilled human being. Automate as much of your job as you can so you can focus on getting that promotion, get an AI assistant to keep track of your kids\u2019 doctors\u2019 appointments and soccer games, and use ChatGPT to see what you\u2019d look like with bangs or bleached eyebrows<\/a> without wasting your precious time at a salon.<\/p>\n The most common response to this kind of evangelizing has been pure annoyance. \u201cReese Witherspoon is trying to tell us, \u2018Hey, women, get down with your own subjugation,\u201d one commenter said<\/a>. \u201cShilling for the technocrat bros in late stage capitalism under the guise of feminism is beyond insulting. It\u2019s vile.\u201d Telling women they\u2019ll be left behind if they don\u2019t adopt AI ASAP was just fearmongering, others said, designed to empty people\u2019s wallets before they could second-guess what they were buying. (Witherspoon did something similar with NFTs, and we all know how that turned out.) Then everyone really lost their minds when they saw that Witherspoon\u2019s production company, Hello Sunshine, had partnered with Purdue University to offer online classes aimed at young women on how to adopt AI. The backlash was so intense she made a follow-up post a few days later. \u201cTo be clear, no one is paying me to talk about this,\u201d Witherspoon said. \u201cI don\u2019t believe computers should replace humanity.\u201d Meanwhile, Robbins was criticized for encouraging women to feed their private financial information, including bank statements, into Copilot. The internet responded with a resounding Please never do this. \u201cI hope the check was worth it boo boo,\u201d one influencer said<\/a>, \u201cbecause the integrity is doo doo.\u201d<\/p>\n