here<\/a>, a very
\nattractive couple are seen poolside at what appears to be an exotic luxury resort. With quick cuts of both of them in swimwear along with sensual music reminiscent of fragrance or high fashion
\nadvertising, a breathy female voiceover says \u201cPleasure, the dangerous sort, making you do things your thought you would never do\u2026 want things you never wanted.\u201d The man proceeds to
\nwhisper in the woman\u2019s ear, \u201cI want\u2026 another water\u201d as a giant bottle of Hint rises from the pool behind them.\u00a0\u00a0<\/p>\nadvertisement<\/p>\n
advertisement<\/p>\n
\u201cDrinking enough water is one of the
\nmost important things you can do for your health, but it shouldn’t feel like work,\u201d said Michael Pengue, CEO of Hint, in a press release. \u201cMMMMM Water is us leaning into that with a wink,
\nusing the language of desire and yearning for something as simple as water. When hydration tastes this good and feels this fun, it stops being a chore and becomes part of your routine
\nnaturally.\u201d<\/p>\n
Created with Mythology, the campaign ad, which also runs in a :60 version, airs via streaming, CTV, digital video and social. The campaign extends with podcasts and audio
\nexecutions, as well as influencer, out-of-home, experiential and retail marketing efforts.\u00a0\u00a0<\/p>\n
The OOH also includes aerial advertising promoting the brand\u2019s new 19.2-oz cans,
\nwith such lines as \u201cCaught You Looking At Our Can.\u201d Digital executions include an ad that reads \u201cWILF (Water I’d Like to Finish).\u201d<\/p>\n
The brand has also formed
\npartnerships with the Peacock show \u201cLove Island,\u201d \u00a0as well as tapped such personalities as rapper Yung Gravy and influencer Ari Kytsya for promotions. Hint has also entered into a
\nsponsorship of psychotherapist Esther Perel\u2019s \u201cWhere Should We Begin?\u201d podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0 Apparently sex sells everything — including water. Hint Water\u2019s latest \u201cMMMMM Water\u201d campaign is the first since…\n","protected":false},"author":2,"featured_media":443860,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[193166,193164,61,60,80,193165],"class_list":["post-443859","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-but-hint-water-05-12-2026","tag-for-two-attractive-bathing-suit-clad-folks-frolicking-near-a-pool","tag-ie","tag-ireland","tag-technology","tag-the-object-of-desire-is-not-each-other"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/443859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=443859"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/443859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/443860"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=443859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=443859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=443859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/p>\n