{"id":447190,"date":"2026-05-13T19:19:08","date_gmt":"2026-05-13T19:19:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/447190\/"},"modified":"2026-05-13T19:19:08","modified_gmt":"2026-05-13T19:19:08","slug":"apples-antitrust-exposure-goes-well-beyond-the-doj-case","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/447190\/","title":{"rendered":"Apple\u2019s Antitrust Exposure Goes Well Beyond the DOJ Case\u00a0"},"content":{"rendered":"<p>The U.S. Department of Justice sued Apple last year over how it runs its smartphone ecosystem. But that case may be just the beginning. Legal analysts say the tools Apple uses to control its platform, from the fine print in user agreements to how it manages app distribution, could open the company to a much wider range of antitrust challenges.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.mondaq.com\/unitedstates\/antitrust-eu-competition\/1785428\/beyond-the-doj-complaint-potential-exclusionary-conduct-theories-in-the-apple-ecosystem?email_access=on\" rel=\"nofollow noopener\" target=\"_blank\">Antitrust boutique Bona Law<\/a>\u00a0published an analysis this week outlining how existing court rulings and legal precedents could support new theories of antitrust liability against Apple, going well beyond what the DOJ has already argued in federal court.<\/p>\n<p class=\"p1\">The firm starts with\u00a0market\u00a0share. The DOJ lawsuit, filed in U.S. District Court, already\u00a0established\u00a0that Apple holds\u00a0roughly 65%\u00a0of the U.S. smartphone market, a figure that has since climbed closer to 70%. Bona Law argues that number, while significant, may not even be the most compelling figure. The firm points to markets where Apple\u2019s control approaches 99%, specifically the apps and functions that only run inside Apple\u2019s own iOS operating system.<\/p>\n<p class=\"p1\">The analysis also takes a close look at the End User License\u00a0Agreement,\u00a0the legal contract every iPhone user accepts when setting up a device. Bona Law argues the EULA could itself be treated as an exclusive dealing agreement under antitrust law, one that locks users into Apple\u2019s ecosystem and keeps rivals out. Courts have found that an agreement does not need to be a formal\u00a0supply\u00a0contract to trigger antitrust scrutiny. Substantial foreclosure of competition can be enough.<\/p>\n<p class=\"p1\">The firm also argues the EULA could support a tying claim, where Apple effectively conditions access to the iPhone platform on users agreeing not to obtain apps or services from outside its approval process.<\/p>\n<p>Related: <a class=\"link-dark h5 fw-bold\" title=\"Small Canadian Tech Firm Mounts Global Antitrust Fight Against Apple After App Removal\" href=\"https:\/\/www.pymnts.com\/cpi-posts\/small-canadian-tech-firm-mounts-global-antitrust-fight-against-apple-after-app-removal\/\" rel=\"bookmark nofollow noopener\" target=\"_blank\">Small Canadian Tech Firm Mounts Global Antitrust Fight Against Apple After App Removal<\/a><\/p>\n<p class=\"p1\">On the question of whether Apple is trying to build an illegal monopoly in adjacent markets, Bona Law writes: \u201cAny company that demonstrates both the ability and the\u00a0willingness to neutralize technologies or rivals that threaten its market position may struggle to characterize that conduct as competing on the merits.\u201d<\/p>\n<p class=\"p1\">The firm draws a direct line to U.S. v. Microsoft, the landmark 2001 ruling that found Microsoft used contractual and technical restrictions to block competing software from threatening its dominance over PC operating systems. Bona Law argues Microsoft, not the current Apple case, is the real legal template for what comes next. The historical footnote here is notable: during the Microsoft trial, an Apple executive testified about how Microsoft tried to undermine Apple\u2019s own cross-platform software to protect its operating system. The ruling that constrained Microsoft helped open the door for Apple to launch the iPod, iTunes, and eventually the iPhone.<\/p>\n<p class=\"p1\">Bona Law also addresses who would have legal standing to bring these claims. Developers and tech companies harmed by Apple\u2019s ecosystem controls would likely\u00a0qualify,\u00a0the firm argues, because their injury is not a side effect of Apple\u2019s conduct. It is the mechanism through which Apple allegedly\u00a0maintains\u00a0its market power.<\/p>\n<p class=\"p1\">The DOJ case is still working through the courts. But the Bona Law analysis suggests the legal community is already\u00a0thinking\u00a0several moves ahead, laying out a broader map of how Apple\u2019s platform controls could face challenges in the years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"The U.S. Department of Justice sued Apple last year over how it runs its smartphone ecosystem. But that&hellip;\n","protected":false},"author":2,"featured_media":447191,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,80],"class_list":["post-447190","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/447190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=447190"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/447190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/447191"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=447190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=447190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=447190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}