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Thailand’s tourism sector is facing a significant post-pandemic challenge, with the Tourism Council of Thailand (TCT) forecasting that foreign visitor revenue in 2025 will fall by over 20 per cent compared to pre-COVID levels.<\/p>\n
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The TCT estimates that revenue from international tourists will drop to approximately 1.52 trillion baht in 2025, a steep decline from the 1.91 trillion baht recorded in 2019.<\/p>\n
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This projected 20.2 per cent revenue slump is higher than the anticipated 17 per cent decrease in tourist volume.\u00a0<\/p>\n
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The council expects 33.14 million tourists in 2025, which is 6.7 per cent lower than the figure for 2024, and 17 per cent down on the 2019 total.\u00a0<\/p>\n
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The data highlights a critical trend: whilst fewer tourists are visiting, the ones who do are spending considerably less.<\/p>\n
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The TCT attributes the disproportionate fall in revenue to changing tourist behaviour and structure.\u00a0<\/p>\n
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A key factor is the sharp decrease in high-spending Chinese visitors, offset by a continuous rise in Malaysian arrivals.\u00a0<\/p>\n
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Tourists, in general, are now exhibiting behaviour focused on achieving better value for money. This trend is compounded by a growing proportion of budget-conscious Free Independent Travellers (FITs) and backpackers.<\/p>\n
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Negative economic pressures are also weighing heavily on the sector.<\/p>\n
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The TCT\u2019s survey for the “Tourism Business Confidence Index in Thailand” for the third quarter of 2025 (Q3\/2025) registered at 66, reflecting that operators nationwide consider the current situation “significantly below normal,” a drop from 68 in the same quarter last year.<\/p>\n
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