{"id":448019,"date":"2026-05-14T06:45:09","date_gmt":"2026-05-14T06:45:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/448019\/"},"modified":"2026-05-14T06:45:09","modified_gmt":"2026-05-14T06:45:09","slug":"irelands-digital-advertising-market-surpassed-e1-1bn-in-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/448019\/","title":{"rendered":"Ireland\u2019s digital advertising market surpassed \u20ac1.1bn in 2025"},"content":{"rendered":"<p>Ireland\u2019s digital advertising market surpassed \u20ac1.1bn in 2025, driven by continued growth in video and social media investment, according to the latest Online Adspend report from <a href=\"https:\/\/iabireland.ie\/\" rel=\"nofollow noopener\" target=\"_blank\">IAB Ireland<\/a> and research company IRM.<\/p>\n<p>The report found that total <a href=\"https:\/\/businessplus.ie\/tag\/digital-advertising\/\" data-type=\"post_tag\" data-id=\"8955\" rel=\"nofollow noopener\" target=\"_blank\">digital ad<\/a> spend reached \u20ac1.146bn last year, representing annual growth of 8%.<\/p>\n<p>Video advertising emerged as the standout performer, growing by 14% year-on-year and now accounting for 39% of all digital advertising expenditure.<\/p>\n<p>Display advertising remained the largest category overall, rising 10% to \u20ac735m.<\/p>\n<p>The category includes <a href=\"https:\/\/extra.ie\/tag\/social-media\" rel=\"nofollow noopener\" target=\"_blank\">social media<\/a>, video, banners, native advertising and digital audio, and represented 64% of total digital ad spend during 2025.<\/p>\n<p>Social media advertising continued to be a major driver of the market, climbing 12% to \u20ac576m.<\/p>\n<p>Publisher and broadcaster video also recorded strong momentum, increasing 22% to \u20ac45m, while digital audio advertising grew 20% to \u20ac23m.<\/p>\n<p>Connected TV accounted for 58% of publisher and broadcaster video spend.<\/p>\n<p>Madeleine Thor, CEO of IRM, said the Irish market was following wider international trends in digital advertising.<\/p>\n<p>\u201cThe Irish market continues to reflect the global trend of video and social ad spend driving market growth,\u201d she said.<\/p>\n<p>\u201cPublisher and broadcaster video recorded the highest growth rate amongst all digital advertising formats in 2025, with growth of 22% to \u20ac45m.\u201d<\/p>\n<p>Industry sentiment also remains positive despite ongoing economic uncertainty.<\/p>\n<p>Participants in the survey forecast a further 7% increase in digital advertising spend in 2026.<\/p>\n<p>A separate sentiment survey conducted by IAB Ireland identified video, digital audio and influencer or creator marketing as the leading growth drivers expected over the coming year.<\/p>\n<p>However, respondents also highlighted economic pressures, tightening budgets, artificial intelligence and measurement challenges as key concerns for the sector.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"794\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/05\/digital-formats-chart.jpg\" alt=\"digital advertising market\" class=\"wp-image-242715\"  \/><\/p>\n<p>Suzanne McElligott, CEO of IAB Ireland, said AI was already reshaping the industry.<\/p>\n<p>\u201cAI is clearly a game changer for digital advertising,\u201d she said. \u201cOur Q1 sentiment survey found that 95% of respondents are embracing AI across their digital advertising offerings.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Ireland\u2019s digital advertising market surpassed \u20ac1.1bn in 2025, driven by continued growth in video and social media investment,&hellip;\n","protected":false},"author":2,"featured_media":448020,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,43],"class_list":["post-448019","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-ie","tag-ireland","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/448019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=448019"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/448019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/448020"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=448019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=448019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=448019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}