{"id":451238,"date":"2026-05-16T02:20:12","date_gmt":"2026-05-16T02:20:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/451238\/"},"modified":"2026-05-16T02:20:12","modified_gmt":"2026-05-16T02:20:12","slug":"why-brutalist-architecture-is-the-latest-travel-trend-taking-over-social-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/451238\/","title":{"rendered":"Why brutalist architecture is the latest travel trend taking over social media"},"content":{"rendered":"<p>Our Instagram feeds have changed a lot since the platform launched in 2010. <\/p>\n<p>          <img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt=\"\" loading=\"lazy\"\/><br \/>\n          ADVERTISEMENT<\/p>\n<p>          <img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt=\"\" loading=\"lazy\"\/><br \/>\n          ADVERTISEMENT<\/p>\n<p>Posts used to offer a glimpse into everyday life (admittedly with a heavy filter on top); nowadays, folks tend to only share their biggest wins and, of course, <a href=\"https:\/\/www.euronews.com\/travel\/2021\/02\/01\/instagram-vs-reality-how-social-media-and-travel-are-intrinsically-linked\" rel=\"nofollow noopener\" target=\"_blank\">their holidays<\/a>.<\/p>\n<p>It\u2019s not just a case of people going to the same places, either \u2013 they\u2019re also taking exactly the same photos. <\/p>\n<p>That\u2019s why you\u2019ll find queues near the blue domes of Oia, Santorini, or by the Itsukushima Shrine Torii in Japan, as people wait to secure the \u201cperfect\u201d shot. Barcelona is even creating a <a href=\"https:\/\/www.euronews.com\/travel\/2025\/04\/09\/barcelona-to-create-special-selfie-zone-to-curb-tourist-chaos-at-sagrada-familia\" rel=\"nofollow noopener\" target=\"_blank\">dedicated selfie zone<\/a> outside of the Sagrada Fam\u00edlia to stop clashes with locals.<\/p>\n<p>Yet there is a growing trend taking over the \u2018gram, and it\u2019s not what you\u2019d typically consider aesthetically pleasing.<\/p>\n<p>Enter: brutalist architecture.<\/p>\n<p>The bare-bones, concrete-dominant buildings that sprang up in the post-war period aren\u2019t exactly social media fodder, but that hasn\u2019t stopped tourists flocking to former socialist countries in search of them.<\/p>\n<p>Skopje, a brutalist architecture fan\u2019s dream<\/p>\n<p>One place cashing in on the trend is Skopje, the capital of North Macedonia.<\/p>\n<p>After a devastating earthquake in 1963, which saw 80% of the city\u2019s buildings destroyed, architects from around the globe scrambled to help with rebuilding efforts, leading to a diverse range of brutalist styles living in harmony with each other.<\/p>\n<p>Aleksandra Georgieva, a Skopje local, launched a <a href=\"https:\/\/www.freetour.com\/skopje\/brutalist-architecture-skopje-tour\" target=\"_blank\" rel=\"noreferrer nofollow noopener\">tip-what-you-can brutalist architecture walking tour<\/a> just two months ago as she wanted to share her love for the architectural style with tourists.<\/p>\n<p>\u201cIn that period of time, Macedonian architects managed to make a huge contribution to the city,\u201d she told Euronews Travel on a recent tour.<\/p>\n<p>\u201cIt\u2019s a debatable style of architecture, but whether you like it or not, the city was completely reborn after the earthquake.\u201d<\/p>\n<p>Debatable is putting it lightly. Detractors are in favour of changing the fa\u00e7ades of these brutalist buildings to give them a neoclassical look \u2013 something that happened during Skopje 2014.<\/p>\n<p>While the project was halted in 2018, buildings like the Government of the Republic of North Macedonia and the Parliament, as well as many others around the city\u2019s main square, have already been changed at great expense.<\/p>\n<p>The argument goes that changing these buildings isn\u2019t destroying anything, but simply returning the city to what it once looked like, pre-earthquake.<\/p>\n<p>Naturally, Georgieva disagrees.<\/p>\n<p>\u201cI think that we missed the chance for Skopje to renovate the city in the neoclassical style immediately after the earthquake,\u201d she added.<\/p>\n<p>\u201cIn the meantime, brutalism became one of the most important styles of architecture in the city. It might not be the favourite, but it\u2019s very authentic and typical, and it sets Skopje apart from other cities.\u201d<\/p>\n<p>Georgieva\u2019s tour takes in buildings like the Macedonian Academy of Sciences and Arts, which, while brutalist, draws inspiration from Japanese temples; the City Trade Centre, which is still a key part of the city\u2019s fabric; and the Post Office\u2019s headquarters, which is truly spectacular (assuming you are a fan of the style\u2026).<\/p>\n<p>Where else to see brutalist architecture<\/p>\n<p>London\u2019s Barbican Centre is perhaps one of the most famous examples of brutalist architecture, and you can book a 90-minute tour through the performing arts centre\u2019s <a href=\"https:\/\/www.barbican.org.uk\/whats-on\/2026\/event\/architecture-tours\" target=\"_blank\" rel=\"noreferrer nofollow noopener\">website<\/a>.<\/p>\n<p>Yerevan, the capital of Armenia, is another hot spot for enthusiasts, and the Cascade Complex is a real highlight. A two-hour drive out of the city will also take you to the iconic Orgov Radio-Optical Telescope.<\/p>\n<p>Other top cities for embracing the trend include Belgrade and Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"Our Instagram feeds have changed a lot since the platform launched in 2010. ADVERTISEMENT ADVERTISEMENT Posts used to&hellip;\n","protected":false},"author":2,"featured_media":451239,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[1122,307,304,305,306,308,93,61,60,83352,83387],"class_list":["post-451238","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-architecture","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-ie","tag-ireland","tag-north-macedonia","tag-travel-trends"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/451238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=451238"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/451238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/451239"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=451238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=451238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=451238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}