{"id":451657,"date":"2026-05-16T08:46:11","date_gmt":"2026-05-16T08:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/451657\/"},"modified":"2026-05-16T08:46:11","modified_gmt":"2026-05-16T08:46:11","slug":"the-lens-is-key-to-getting-the-retro-look-a-14-year-old-fujifilm-lens-is-currently-leading-prime-lens-sales-trends-in-japan-as-nifty-fifties-dominate-the-list","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/451657\/","title":{"rendered":"The lens is key to getting the retro look. A 14-year-old Fujifilm lens is currently leading prime lens sales trends in Japan as nifty fifties dominate the list"},"content":{"rendered":"

Photographers are often tempted to have the latest gear in their bags, but data from a used camera and lens marketplace in Japan hints that photographers aren\u2019t dissuaded from a lens by age alone.<\/p>\n

Minna Camera is a Japanese app that allows users to sell and buy camera gear, and the company just compiled an interesting list of data<\/a> from transactions: The most popular prime lenses<\/a>. With Japan being home to several major camera brands, the region is often viewed as a key indicator of trends in the industry.<\/p>\n

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The list of the most sold prime lenses over the last six months has an unusual leader in a 14-year-old prime lens: The Fujifilm XF 35mm f\/1.4 R<\/a>. Minna Camera says that<\/a> the lens had more than 3.5 times the sales of the second-place Sony 50mm f\/1.4 GM<\/a>, indicating that the two weren\u2019t even close.<\/p>\n

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The camera resale app proposed a few different theories for why a 14-year-old lens is topping sales, including the lens\u2019 legendary soft bokeh<\/a>, film-like colors, and the versatile focal length \u2013 which is about 53mm in full frame equivalent.<\/p>\n

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\"Fujfilm
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The Fujifilm XF 33mm f\/1.4 R WR (Image credit: Digital Camera World)<\/p>\n

The XF 33mm f\/1.4 LM WR<\/a> \u2013 which tops DCW\u2019s list of the best Fujifilm lenses<\/a> \u2013 is largely considered to be a modern alternative to the 35mm f\/1.4, though when the 33mm launched in 2022, Fujifilm<\/a> said the two lenses would co-exist. The newer 33mm has updated autofocus and a more sophisticated lens design made for modern sharpness.<\/p>\n

But I think there\u2019s likely another key reason why the older lens is selling so well. Fujifilm is known for its retro look and film simulations, and softer lenses tend to look more film-like<\/a> \u2013 so if that\u2019s the look that you\u2019re after, an older, softer lens may make more sense. Of course, as a 14-year-old lens that hasn\u2019t been discontinued, there\u2019s also likely plenty of stock available for a used camera marketplace app, so that could be another factor.<\/p>\n

The most popular prime lens are overwhelmingly nifty fifties<\/p>\n

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\"50mm
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The Nikon Z 50mm f\/1.8 S (Image credit: James Paterson)<\/p>\n

The first place isn\u2019t the only lens that\u2019s a nifty fifty on the list \u2013 in fact, lenses that are equivalent to 50mm, give or take a few mm, are the most popular type of prime on the Japanese camera app over the last six months.<\/p>\n

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The Sony<\/a> FE 50mm f\/1.4 GM slides into second place, followed by the Nikon Z 50mm f\/1.8 S<\/a>. Canon\u2019s 35mm f\/1.8 Macro IS STM<\/a> slightly outsold its DSLR 50mm, which slotted in fifth place for the EF 50mm f\/1.8 STM<\/a>. Canon\u2019s RF 50mm f\/1.8 STM<\/a> doesn\u2019t pop onto the list until 12th place.<\/p>\n

The nifty fifty<\/a> is one of the lenses most often recommended for photographers moving beyond a kit lens. The 50mm focal length is long enough to be flattering for portraits, but not so long that it can\u2019t dabble in other genres like street photography and landscapes too.<\/p>\n

Nifty fiftys also tend to be budget-friendly \u2013 or at least the f\/1.8 options tend to be, while brighter f\/1.2 and f\/1.4 options tend to sit at a more pro-grade price level.<\/p>\n

Sony is the most popular mount on Minna Camera<\/p>\n

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\"Sony
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The Sony FE 50mm f\/1.4 GM (Image credit: Gareth Bevan)<\/p>\n

Minna Camera also tallied the results by mount. Sony E-Mount leads in the total number of lenses in the top 30 with 12, twice the second-place Nikon<\/a> Z mount. Fujifilm X follows with four, then Canon<\/a> RF, Canon EF. The L-Mount, Nikon F and Micro Four Thirds each had one lens make the top 30 list.<\/p>\n

The full list of best-selling prime lenses between November 6, 2025, to May 11 2026 from Minna Camera includes:<\/p>\n

Fujifilm XF 35mm f\/1.4 R<\/a>Sony FE 50mm f\/1.4 GM<\/a>Nikon Z 50mm f\/1.8 S<\/a>Canon RF 35mm f\/1.8 Macro IS STM<\/a>Canon EF 50mm f\/1.8 STM<\/a>Sony FE 20mm f\/1.8 G<\/a>Sony FE 90mm f\/2.8 Macro G OSS<\/a>Fujifilm XF 27mm f\/2.8 R WR<\/a>Sony 85mm f\/1.8<\/a>Nikon Z DX 24mm f\/1.7<\/a>Nikon Z MC 105mm f\/2.8 VR S<\/a>Canon EF 100mm f\/2.8 L Macro IS USM<\/a>Canon RF 50mm f\/1.8 STM<\/a>Sony T FE 55mm f\/1.8 ZA<\/a>Nikon Z 40mm f\/2 SE<\/a>Sony E 20mm f\/2.8<\/a>Fujifilm XF 33mm f\/1.4 R LM WR<\/a>Sony E 11mm f\/1.8<\/a>Panasonic Lumix S 50mm f\/1.8<\/a>Nikon Z 50mm f\/1.2 S<\/a>Sony FE 35mm f\/1.8<\/a>Panasonic Lumix G 20mm f\/1.7 II ASPH<\/a>Nikon AF-S 35mm f\/1.8G<\/a>Canon RF 50mm f\/1.2 L USM<\/a>Sony FE 24mm f\/1.4 GM<\/a>Nikon Z 20mm f\/1.8 S<\/a>Tamron 90mm f\/2.8 Di III Macro VXD<\/a> for Sony E-MountSony FE 40mm f\/2.5 G<\/a>Fujifilm XF 18mm f\/2 R<\/a>Sony FE 50mm f\/1.2 GM<\/a>You may also like<\/p>\n

Browse the list of the best mirrorless cameras<\/a> or the best nifty fifties<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Photographers are often tempted to have the latest gear in their bags, but data from a used camera…\n","protected":false},"author":2,"featured_media":451658,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,80],"class_list":["post-451657","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/451657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=451657"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/451657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/451658"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=451657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=451657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=451657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}