{"id":457882,"date":"2026-05-20T05:52:09","date_gmt":"2026-05-20T05:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/457882\/"},"modified":"2026-05-20T05:52:09","modified_gmt":"2026-05-20T05:52:09","slug":"cardi-b-joins-fashionphile-as-global-brand-ambassador-for-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/457882\/","title":{"rendered":"Cardi B Joins Fashionphile as Global Brand Ambassador for 2026"},"content":{"rendered":"

\n\tOn Wednesday, luxury resale platform Fashionphile<\/a> announced its tapping of global star and Grammy-award-winning artist Cardi B<\/a> to join as its 2026 global brand ambassador.<\/p>\n

\n\tFashionphile said that this partnership marks a significant moment for the company by bringing \u201cone of fashion\u2019s most influential collectors\u201d into the conversation around ownership with the secondhand<\/a> luxury resale<\/a> market.<\/p>\n

\n\t\u201cY\u2019all know I love a good\u00a0bag,\u201d Cardi B<\/a> exclusively told WWD in a statement. \u201cI\u2019ve\u00a0been collecting for years and I always look for the rare colors and hard-to-find pieces. That\u2019s why partnering with Fashionphile felt natural to me \u2014 they really understand luxury and authenticity and they have every\u00a0bag you can think of.\u201d<\/p>\n

\n\tFashionphile said it tapped Cardi B<\/a> to be a global brand ambassador because of her \u201ccultural authority and genuine credibility as a collector\u201d \u2014 alongside her renown for having an extensive collection of ultra-luxury handbags. Moreover, the company noted her \u201cunapologetic, transparent approach to luxury\u201d makes her resonate with consumers who view high-end fashion as \u201cboth personal expression and long-term investment.\u201d<\/p>\n

\n\tAs part of this collaboration<\/a>, Cardi B will be curating an exclusive edit of her covetable accessories<\/a> including pieces from brands such as Herm\u00e8s<\/a>, Chanel<\/a> and Goyard<\/a>. The collection will be available on Fashionphile\u2019s website.<\/p>\n

\t\t\t\t\t\t\"cardi<\/p>\n

\t\t\t\t\tCardi B stars in the new \u201cGet Your Bag\u201d Fashionphile campaign<\/a>.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Fashionphile<\/p>\n

\n\tAlongside the announcement, the duo has also launched a new campaign<\/a> titled \u201cGet Your Bag\u201d \u2014 with video and imagery of the rapper engaging with Fashionphile\u2019s assortment of both rare pieces and recent season favorites, shot in New York.<\/p>\n

\n\tThis campaign also taps into the Fashionphile shop-and-sell model and reflects how circularity with acquiring and reselling within pre-loved luxury is interconnected. Fashionphile said that the campaign also reflects how resale engages within culture today \u2014 with access, trust and consumers seeking out style and substance.<\/p>\n

\n\t\u201cYears ago, when we first saw Cardi B organically share a story featuring a Birkin with our tags still on it, we dreamed of one day partnering with her,\u201d Sarah Davis, founder and president of Fashionphile, told WWD. \u201cWe knew she was the perfect fit for Fashionphile because she represents a new generation of luxury and embodies so much of what our brand stands for: confidence, individuality and expressing yourself on your own terms. Cardi has an incredibly authentic relationship with fashion and truly understands the emotional connection people have to investing in pieces that make them feel powerful. With this campaign, we wanted to celebrate luxury as something personal, expressive and attainable in different ways, which led us right to Cardi. She\u2019s unapologetic, iconic and inspires people to define success for themselves. A true representation of \u2018Get Your Bag.\u2019\u201d<\/p>\n

\n\tTo date, this is Fashionphile\u2019s fourth major ambassador program announcement, following previous years including Martha Stewart<\/a>, Nicole Richie<\/a> and Emma Roberts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"On Wednesday, luxury resale platform Fashionphile announced its tapping of global star and Grammy-award-winning artist Cardi B to…\n","protected":false},"author":2,"featured_media":457883,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1153,29970,25187,1734,14245,8106,86772,198599,100668,61,60,198600,59783,80],"class_list":["post-457882","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-sustainability","tag-accessories","tag-campaign","tag-cardi-b","tag-chanel","tag-collaboration","tag-goyard","tag-handbag","tag-hermu00e8s","tag-ie","tag-ireland","tag-luxury-resale","tag-secondhand","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/457882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=457882"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/457882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/457883"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=457882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=457882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=457882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}