{"id":460855,"date":"2026-05-21T23:39:08","date_gmt":"2026-05-21T23:39:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/460855\/"},"modified":"2026-05-21T23:39:08","modified_gmt":"2026-05-21T23:39:08","slug":"ai-is-not-just-coming-to-newsrooms-in-ireland-its-already-here","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/460855\/","title":{"rendered":"AI is not just coming to newsrooms in Ireland, it\u2019s already here"},"content":{"rendered":"<p>Mediahuis \u2013 which owns the Irish Independent, among other titles in Ireland \u2013 is experimenting to find out \u201cat what level we can automate first line news\u201d, Ana Jakimovska, its head of AI strategy, <a href=\"https:\/\/pressgazette.co.uk\/publishers\/regional-newspapers\/mediahuis-trials-use-of-ai-agents-to-carry-out-first-line-news-reporting\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">reportedly said<\/a> on stage at a conference in London.\u00a0<\/p>\n<p>Reach Plc \u2013 which owns DublinLive, the Irish Mirror and other titles in Ireland \u2013 has built its own AI tool, Guten, for its journalists to use, and roughly half of them in Ireland do, says Michael Marsh, Reach\u2019s editor in chief for Ireland.<\/p>\n<p>Breakingnews.ie, a website owned by the Irish Times, <a href=\"https:\/\/www.breakingnews.ie\/ai-at-breakingnews-ie\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">says<\/a> it is experimenting \u201cto see how Generative AI (GenAI) tools can support our production processes\u201d.<\/p>\n<p>A journalist at The Journal has been using Claude to help translate his articles from Irish into English, says managing editor Susan Daly.<\/p>\n<p>AI is not just coming to journalism in Ireland, it\u2019s here, in newsrooms, in use by journalists for things like recording and transcribing interviews, searching through large troves of documents, translation, polishing the writing in articles, suggesting headlines, speeding up the publishing process, and more.\u00a0<\/p>\n<p>AI tools can make journalists\u2019 jobs easier, and give them new capabilities, but their use damages the environment, can lead to mistakes that hurt news organisations\u2019 credibility, and can help companies employ fewer journalists, journalists say.<\/p>\n<p>\u201cDifferent news organisations are embracing it at different speeds,\u201d says National Union of Journalists (NUJ) Irish organiser Ian McGuinness. \u201cSome aren\u2019t even touching it yet. There&#8217;s some, what you would call early adopters.\u201d<\/p>\n<p>\u201cI&#8217;d be amazed if it\u2019s not used in some form everywhere now,\u201d said Marsh, the editor in chief at Reach Ireland.<\/p>\n<p>Early adopter: Reach<\/p>\n<p>One of the media companies leaning into the use of AI is Reach Plc.\u00a0<\/p>\n<p>The UK-based company with \u201c<a href=\"https:\/\/aws.amazon.com\/blogs\/media\/reach-plc-delivers-impactful-journalism-with-ai-driven-guten-powered-by-aws\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">120 brands<\/a>\u201d has titles in Ireland including DublinLive, the Irish Daily Star, and the Irish Daily Mirror.<\/p>\n<p>\u201cAs part of their mission to free up journalists to focus on high-value and impactful journalism, Reach\u2019s Data Science team developed Guten,\u201d according to <a href=\"https:\/\/aws.amazon.com\/blogs\/media\/reach-plc-delivers-impactful-journalism-with-ai-driven-guten-powered-by-aws\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">a July 2025 post<\/a> \u201cco-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc\u201d.\u00a0\u00a0<\/p>\n<p>\u201cGuten optimises every part of Reach\u2019s editorial workflow including ingestion of news wires, wire article suggestions, article idea recommendations, and content generation,\u201d they wrote.\u00a0<\/p>\n<p>\u201cFor Reach\u2019s Content Hub, a dedicated team of journalists produce traffic-driving content for multiple national and regional brands,\u201d they wrote. <\/p>\n<p>\u201cGuten provides the ability to take a piece of Reach content and redraft it in the style and tone of their other publications without needing to rewrite every version of the same article from scratch,\u201d they wrote.<\/p>\n<p>Indeed, going big on AI is a core part of the company\u2019s strategy.\u00a0<\/p>\n<p>In the company\u2019s most recent <a href=\"https:\/\/www.documentcloud.org\/documents\/28136323-2025-annual-report\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">annual report<\/a>, in a note dated 3 March 2026, Reach Plc chairman Nick Prettejohn writes that the company\u2019s \u201cthree key priorities are Connecting with Audiences, Accelerating the use of Tech and AI and Diversifying Revenues\u201d.<\/p>\n<p>The annual report sits in the <a href=\"https:\/\/www.reachplc.com\/investors?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">\u201cinvestor\u201d section<\/a> of the company\u2019s website, suggesting that that is its main audience. So what is the day-to-day reality of the use of AI in Reach newsrooms in Ireland?<\/p>\n<p>In Reach\u2019s Ireland operation, Guten is \u201cone of our kind of approved AI tools\u201d, said Marsh, editor in chief for Ireland, on a video call on 29 April.\u00a0\u00a0<\/p>\n<p>\u201cI don&#8217;t care if people use it or not,\u201d Marsh said. \u201cWe don&#8217;t say, right, you have to do eight stories a week using Guten, you know, there&#8217;s nothing like that.\u201d<\/p>\n<p>\u201cSome people might use it a couple times a day. Some people might use it once a month. It just depends, really,\u201d he said. \u201cOne of the benefits of it is it can help get things into our CMS [content management system] really quickly.\u201d<\/p>\n<p>So if someone at Reach in Ireland wants to take an article from another Reach publication, or the Press Association (PA) newswire, and publish it on a Reach website, it takes some of the \u201cheavy lifting\u201d out of it, Marsh said.<\/p>\n<p>If they\u2019re looking at their personal dashboard, which would include recommendations based on what they\u2019ve been interested in the past, \u201cthere might be something around, alright, okay, this is an interesting story from PA\u201d, he said. \u201cYou can then hit a button that\u2019ll then upload into the CMS, words, pictures, as it appears on PA.\u201d<\/p>\n<p>\u201cYou then can ask it to rewrite or tweak certain elements of the copy or the headline on that, but generally speaking, most people would just put it in without the rewrite option, and then you can then edit within our CMS,\u201d he said.<\/p>\n<p>Whatever role AI takes in creating an article, though, before it\u2019s published, \u201csomebody would have to read, go, right, I&#8217;m happy with this, and then press the button\u201d, Marsh said.\u00a0<\/p>\n<p>\u201cIt would be up to the journalists, the individuals, to kind of do the checks and balances, kind of in the old-school way,\u201d he said. \u201cIt&#8217;s up to the person pressing the button is responsible for, you know, making sure that it&#8217;s, it&#8217;s legally sound, it&#8217;s accurate, it complies with the Press Council.\u201d<\/p>\n<p>Journalists at Reach also use other AI tools, Marsh said. \u201cDon&#8217;t ask me to name them, because it&#8217;s a very long list, but we have an approved AI list,\u201d he said. But the big one besides Guten is Google\u2019s Gemini, he said.\u00a0<\/p>\n<p>\u201cGoogle\u2019s Gemini \u2018AI assistant\u2019 product is now available for all colleagues, with over 40% of our people actively using it,\u201d according to a 3 March note in the company\u2019s most recent <a href=\"https:\/\/www.documentcloud.org\/documents\/28136323-2025-annual-report\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">annual report<\/a> from Reach Plc chief executive Piers North.<\/p>\n<p>People at Reach in Ireland might use Gemini to summarise long council reports to pull out the six key points, Marsh said. Or to help them come up with article ideas, he said.\u00a0<\/p>\n<p>\u201cSo, if I went in now and said, give me a story suggestion about Temple Bar that is likely to resonate with people aged 18 to 24 and that is a fit with a DublinLive audience, it would give you, Oh here\u2019s three ideas that might work,\u201d he said.\u00a0<\/p>\n<p>A lot of the benefit of all this is speed. Reach publishes tens of thousands of articles each month in Ireland alone, Marsh said.\u00a0<\/p>\n<p>So shaving some time off the monotonous tasks associated with each of those \u2013 downloading photos from one place and uploading them to another, that kind of thing \u2013 can make a big difference, and free up journalists to do more stuff they\u2019d like better.\u00a0<\/p>\n<p>\u201cPeople want to be interviewing. They want to be on the road. They want to be maybe doing a good long read on whatever it may be,\u201d he said.<\/p>\n<p>Is that really what happens though, does the use of AI really free up journalists to go out and interview people, and write long reads?<\/p>\n<p>\u201cIt depends on the role,\u201d Marsh says. \u201cSome journalists, we allow \u2013 that depends on their role and their expertise. Others are in roles where they&#8217;re more desk based.\u201d<\/p>\n<p>In a small online survey I ran in March, asking journalists working in Ireland about their use of AI, a respondent said they had worked in a Reach newsroom. Their account chimes, somewhat, with Marsh\u2019s.<\/p>\n<p>\u201cA typical shift would consist of churning out 10\/12 low effort local stories, with a significant amount being &#8216;brought over&#8217; from other Reach sites in UK and Ireland,\u201d they said.\u00a0<\/p>\n<p>\u201cYou copy a link from another Reach site&#8217;s story (one that has been noticed by the editor as doing well for views) into Guten and it will re-produce it with suggested tweaks to optimise SEO variables and article tone,\u201d they said.<\/p>\n<p>Could AI have done their job? \u201cThat job, yes, probably because much of the work was regurgitating Facebook posts and adding hundreds of words from other articles so that a short two sentence Facebook post about a caf\u00e9 opening could be 400 words \u2013 long enough to reach ad optimisation targets.\u201d\u00a0\u00a0<\/p>\n<p>Mediahuis has also positioned itself as an early adopter, leaning into the use of AI.<\/p>\n<p>It\u2019s <a href=\"https:\/\/www.mediahuis.ie\/about-us\/who-we-are?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">based in Belgium<\/a> and has <a href=\"https:\/\/www.mediahuis.ie\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">titles in Ireland<\/a> including the Independent, Sunday Independent, Sunday World, and more.\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>In her presentation at the News in the Digital Age 2026 conference in London in February, Jakimovska, Mediahuis\u2019s head of AI strategy, talked about how the company could use AI.\u00a0<\/p>\n<p>It could create a huge database \u2013 newswires, social media, other sources \u2013 and then employ a series of agents to create content, she said, according to <a href=\"https:\/\/www.documentcloud.org\/documents\/28136304-ai-and-the-business-of-journalism-the-two-paths-to-resilience-ana-jakimovska-head-of-ai-strategy-mediahuis-ft-strategies-notes\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">notes<\/a> on the presentation made by a member of the team at FT Strategies, which <a href=\"https:\/\/www.ftstrategies.com\/en-gb\/insights\/news-in-the-digital-age-2026-key-takeaways-from-each-panel?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">co-hosted<\/a> the conference with the Google Digital News Initiative.\u00a0<\/p>\n<p>This seems to support reporting in the <a href=\"https:\/\/pressgazette.co.uk\/publishers\/regional-newspapers\/mediahuis-trials-use-of-ai-agents-to-carry-out-first-line-news-reporting\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">Press Gazette<\/a> about Jakimovska\u2019s speech at the conference, which says that \u201cUnder an experimental project <a href=\"https:\/\/pressgazette.co.uk\/subject\/artificial-intelligence\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">AI<\/a> agents are involved in the writing, fact checking, legal checking and editing of news stories under the plan but a human would always check the finished product before it is published.\u201d\u00a0<\/p>\n<p>Then, according to the notes on the event, a monitoring agent would highlight readers\u2019 reactions to the breaking news to build \u201csignature content\u201d.\u00a0<\/p>\n<p>Or, as the Press Gazette quoted Jakimovska as saying, \u201cWhen the polarisation becomes high, or when there\u2019s different opinions, it triggers an opinion skeleton to send to an editor to say \u2018this might be a really interesting thing to cover for a [piece of] signature journalism\u2019.\u201d\u00a0<\/p>\n<p>Basically, it appears to be a vision of AI taking over the work of writing the kinds of articles that some journalists, sitting at desks all day in Dublin, are <a href=\"https:\/\/www.dublininquirer.com\/sam-how-many-articles-do-journalists-in-ireland-have-to-write-each-week\/\" rel=\"nofollow noopener\" target=\"_blank\">expected to write<\/a> five to eight of, from online sources.\u00a0<\/p>\n<p>This, the pitch goes, would free up journalists to instead leave their desks and go out into the world to write more in-depth, \u201csignature journalism\u201d, knocking on doors, reporting from the scene, and doing other things that AI can\u2019t do (yet).\u00a0<\/p>\n<p>In response to a 16 March request for an interview about how Mediahuis uses journalism now, and its future plans, Jakimovska on 20 March suggested a couple of possible days: \u201cI have some availability next Wed or Thursday if that works for you?\u201d<\/p>\n<p>But then she became unavailable. Perhaps connected, at about the same time, unbeknownst to me, on 19 March, the newspaper NRC in the Netherlands <a href=\"https:\/\/www.nrc.nl\/nieuws\/2026\/03\/19\/hoe-een-journalist-uitglijdt-op-door-ai-verzonnen-citaten-a4923445?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">had reported<\/a> that Peter Vandermeersch had messed up while using AI.\u00a0<\/p>\n<p>Vandermeersch, who was chief executive of Mediahuis Ireland <a href=\"https:\/\/www.linkedin.com\/in\/peter-vandermeersch-a4381b30\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">from 2022 to late 2025<\/a>, had then been appointed the company\u2019s <a href=\"https:\/\/www.mediahuis.ie\/news\/corporate-news\/mediahuis-fellowship-journalism-and-society-introducing-a-new-role-at-mediahuis?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">Media and Society Fellow<\/a>. He was writing a Substack newsletter called <a href=\"https:\/\/pressanddemocracy.substack.com\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">Media and Society<\/a>.<\/p>\n<p>But, as Vandermeersch <a href=\"https:\/\/pressanddemocracy.substack.com\/p\/i-am-admitting-my-mistake?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">put it<\/a>, while writing on 19 March about the mistakes in his work that NRC had revealed, \u201cI summarised reports using AI tools and worked from those summaries, trusting they were accurate. In doing so, I wrongly put words into people\u2019s mouths, when I should have presented them as paraphrases.\u201d<\/p>\n<p>\u201cIt is particularly painful that I made precisely the mistake I have repeatedly warned colleagues about: these language models are so good that they produce irresistible quotes you are tempted to use as an author,\u201d he wrote. \u201cOf course, I should have verified them. The necessary \u2018human oversight,\u2019 which I consistently advocate, fell short.\u201d\u00a0<\/p>\n<p>A Mediahuis Ireland spokesperson also didn\u2019t respond to requests in mid-April for an interview with someone in leadership here, about the company\u2019s use of AI in Ireland.\u00a0<\/p>\n<p>In any case, there appears to be some distance between the aspirations and experiments Jakimovska talked about at the conference, and the reality in Mediahuis newsrooms in Ireland.\u00a0<\/p>\n<p>In my  small online survey in March, two responses were from people who said they write articles for Mediahuis titles.<\/p>\n<p>One said their employer did not allow them to use AI, and they did not use it. The other said they are allowed to use AI in their work but they do not.\u00a0<\/p>\n<p>Anything else to add, the survey asked? \u201cFuck AI,\u201d one of the respondents added.<\/p>\n<p>Slower movers: The Journal<\/p>\n<p>The Journal, based in Ireland and <a href=\"https:\/\/ireland.mom-gmr.org\/en\/media\/online\/outlet\/the-journal-ie-117130\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">owned primarily<\/a> by brothers Brian and Eamon Fallon, has not moved quickly to formally adopt the use of AI in its newsroom in Dublin.\u00a0<\/p>\n<p>Conversations about AI, and whether it was going to take journalists\u2019 jobs, have been floating around the industry for a long time, says managing editor Susan Daly.\u00a0<\/p>\n<p>But recently, there\u2019s been a \u201ctipping point\u201d, with people integrating AI into their lives, and \u201cother, I suppose parts of the industry adopting it very, very quickly\u201d, Daly said.<\/p>\n<p>\u201cThat makes it kind of a conversation about, have we gotten past the point of talking about whether we use AI at all, or is it now table stakes, and how do we use AI?\u201d she said via video call.\u00a0<\/p>\n<p>\u201cI think there&#8217;s probably the ethical discussion about the use of AI at all, which \u2013 the environmental impacts, I think about a lot, for example \u2013 I think that that ship has sailed for a lot of journalists,\u201d she said.<\/p>\n<p>The team at The Journal hadn\u2019t had \u201cany comprehensive discussion about it internally\u201d, she said on 14 May. \u201cBut certainly, a month ago, we had kick started a process which was to have an objective, to have a very specific AI usage policy for content.\u201d<\/p>\n<p>She wants to make sure the approach they settle on is \u201ca very truthful approach for us, that we\u2019re not trying to get anyone ringfenced by something that they don\u2019t believe in, either the use of or the non-use of\u201d.<\/p>\n<p>She wants to guard against \u201creputational risk\u201d, and ensure that everything The Journal publishes is up to its standards, Daly said.\u00a0<\/p>\n<p>\u201cAnd also look at, okay, are we looking at opportunities here as well to improve the offering for readers in a way that makes sense to us and them,\u201d she said.\u00a0<\/p>\n<p>Not speaking for The Journal as an organisation, or for its newsroom, Daly said that perhaps there is an opportunity for journalism in AI.<\/p>\n<p>\u201cWe \u2013 like the media industry, and journalists \u2013 have been just so restrained by resource scarcity that we are finding it difficult to invest resources into the journalism that&#8217;s really deep and that&#8217;s really helpful to people,\u201d she said.\u00a0<\/p>\n<p>The Journal has its investigations, and its fact checks, Daly said. \u201cWe\u2019ve had to be really thoughtful about how we resource those and funds we pursue for those things.\u201d<\/p>\n<p>So maybe the use of AI could help small teams of journalists dig more effectively into huge troves of documents, like the Epstein files released by the US Department of Justice, Daly said. \u201cThere\u2019s loads of examples of, kind of, data journalism that can be improved by the use of an AI tool.\u201d<\/p>\n<p>\u201cSo I think we\u2019re really open to all of that,\u201d Daly said. But she is just at the very start of a process of consulting with the journalists at The Journal, and nothing\u2019s been decided yet, she said.\u00a0<\/p>\n<p>Why has The Journal been more cautious than other media companies about adopting AI?\u00a0<\/p>\n<p>\u201cIf journalism is the core, leading thing for you, then the issue is that AI, we can see the huge risk to journalism in it, and we can see the huge risk to information integrity for the public,\u201d Daly said.\u00a0<\/p>\n<p>\u201cTherefore we&#8217;re going to have a more cautious and thoughtful approach to it than somewhere else where it\u2019s kind of stack \u2019em high, sell \u2019em cheap kind of a thing \u2013 and that\u2019s no shade on anyone,\u201d she said.<\/p>\n<p>On 5 May, not long before this interview, The Journal had published an article that included at the bottom <a href=\"https:\/\/web.archive.org\/web\/20260505223837\/https:\/\/www.thejournal.ie\/a-sinn-fein-minister-has-stepped-in-to-save-a-project-after-a-dup-minister-was-blamed-for-cutting-its-funding-7031927-May2026\/\" rel=\"nofollow noopener\" target=\"_blank\">the text<\/a> \u201cSonnet 4.6 Claud is AI and can make mistakes. Please double-check responses\u201d, which someone noticed and <a href=\"https:\/\/www.reddit.com\/r\/ireland\/comments\/1t51upe\/oh_dear_the_journal\/?ref=dublininquirer.com#lightbox\" rel=\"nofollow noopener\" target=\"_blank\">posted<\/a> about on Reddit.<\/p>\n<p>That bit of text was quickly removed, and a <a href=\"https:\/\/www.documentcloud.org\/documents\/28136538-the-journal-clarification\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">clarification<\/a> appended to <a href=\"https:\/\/web.archive.org\/web\/20260505223837\/https:\/\/www.thejournal.ie\/a-sinn-fein-minister-has-stepped-in-to-save-a-project-after-a-dup-minister-was-blamed-for-cutting-its-funding-7031927-May2026\/\" rel=\"nofollow noopener\" target=\"_blank\">the article<\/a>, saying that the original article had been written by the journalist, Concubhar \u00d3 Liath\u00e1in, in Irish, and then Claude had been used to translate it into English.\u00a0<\/p>\n<p>\u201cIn March, I suppose, he started using Claude, and he explained to us it was giving good context versus other translations,\u201d Daly said on 14 May. They put a process in place where the reporter would read over the translation, and it would also be reviewed by a human editor, \u201cso two, two sets of human eyes afterwards\u201d.\u00a0<\/p>\n<p>But there was an update to the story, \u201clater in the evening\u201d, and the new version was translated again, \u201cand an editor didn\u2019t see it, and that little line that indicates that Claude had been used was left in\u201d.\u00a0<\/p>\n<p>They weren\u2019t labelling the English versions of \u00d3 Liath\u00e1in\u2019s articles as having been translated with the help of AI, because they hadn\u2019t finished their process of making an AI policy and which will include, \u201chow do we talk about it to our audience\u201d, Daly said.<\/p>\n<p>But now they are labelling his articles. The English translation of his <a href=\"https:\/\/www.thejournal.ie\/-7044307-May2026\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">article from 19 May<\/a> includes a line at the bottom saying, \u201cThis article was originally written in the reporter\u2019s native Irish and has been translated into English here. AI was used as part of the translation process before final edits.\u201d\u00a0\u00a0<\/p>\n<p>Slower mover: The Irish Times<\/p>\n<p>The Irish Times is, according to the <a href=\"https:\/\/ireland.mom-gmr.org\/en\/media\/online\/outlet\/irishtimes-com-117174\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">Media Ownership Monitor: Ireland<\/a>, from DCU, \u201coperated by The Irish Times Group DAC which is ultimately owned by The Irish Times Trust CLG\u201d.<\/p>\n<p>The editor of the Irish Times, Ruadhan Mac Cormaic, <a href=\"https:\/\/thecurrency.news\/articles\/226971\/most-of-my-day-is-spent-thinking-about-digital-that-is-the-future-of-the-organisation\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">in an interview<\/a> with Alan English for The Currency, published on 15 May, talked about his approach to AI at his paper.<\/p>\n<p>\u201cAt the moment, I\u2019m happy not to be first mover. I\u2019m happy to observe what\u2019s happening,\u201d Mac Cormaic is quoted as saying.\u00a0<\/p>\n<p>\u201cThat\u2019s not to say we\u2019re not experimenting, that we\u2019re not looking at it all the time. We really are,\u201d he said. \u201cIf AI can help us to free up journalists to work on the things journalists can do, but that AI can\u2019t, I\u2019m all for that.\u201d<\/p>\n<p>He talked about trying to create \u201can intelligence search engine that you can interact with in a Q&amp;A format\u201d to explore the Irish Times archive, \u201cthat delivers you answers and then provides you with the links to the original pages\u201d.<\/p>\n<p>\u201cThe other thing I\u2019m quite excited about is its potential to unlock new forms of investigative journalism for us,\u201d he said. \u201cAI can certainly give us access to data sets that we couldn\u2019t otherwise access in any practical way. And we\u2019re already playing around with that in our investigations.\u201d\u00a0<\/p>\n<p>This is not to say AI is not being used by some journalists at the Irish Times. One of them said recently that they\u2019d been sent a video on how they could use AI.<\/p>\n<p>Breakingnews.ie, which \u201cis owned and operated by The Irish Times Group\u201d, according to the Media Ownership Monitor, has been quite public about its use of AI.<\/p>\n<p>There\u2019s a page on its website, although it\u2019s not clear when it was published, <a href=\"https:\/\/www.breakingnews.ie\/ai-at-breakingnews-ie\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">that says<\/a> \u201cIn recent months, we\u2019ve been carrying out a pilot project to see how Generative AI (GenAI) tools can support our production processes.\u201d<\/p>\n<p>This involves, it says, \u201ctaking a selection of articles and requesting that an AI tool offer several headline suggestions and SEO tag suggestions. These are then reviewed by journalists who ultimately create the final headline and tags.\u201d<\/p>\n<p>\u201cWe\u2019ll be gathering data on how well the tools perform, where they fall short, and the production benefits they deliver,\u201d it says.<\/p>\n<p>Slow movers: Dublin Inquirer<\/p>\n<p>It would hardly be fair to dig into what all these other news organisations are doing with AI and not tell you what we are doing with it ourselves.\u00a0<\/p>\n<p>We do not have any in-house tools or official AI policy. Some of us \u2013 including me \u2013 do use AI tools in our work.\u00a0<\/p>\n<p>For example, I recorded the interviews I did for this article on Otter.ai, which automatically transcribed the audio.\u00a0<\/p>\n<p>There are lots of mistakes in the transcripts, but even still, it\u2019s a lot easier to search through the text \u2013 by reading it, or using the search bar \u2013 to find the bits I want to use, than it would be to search through an audio-only file.\u00a0<\/p>\n<p>Then I can easily listen to the audio of just the few seconds or minutes I want to use, and properly transcribe those to use in my article.\u00a0<\/p>\n<p>Also, I find Google less and less useful, so I also use Claude, and Kagi, to help me research things on the web, find the sources I am looking for, and give me links to them.\u00a0<\/p>\n<p>I have also used Claude to write complex (to me) formulas to use in Excel or Google Sheets to help me clean and\/or analyse big data sets.\u00a0<\/p>\n<p>I once used Microsoft Copilot to generate an image for an article by Michael Lanigan about Dublin City Council moving towards deploying AI tools \u2013 to <a href=\"https:\/\/www.dublininquirer.com\/dublin-city-council-moves-towards-deploying-ai-tools-to-increase-staff-productivity\/\" rel=\"nofollow noopener\" target=\"_blank\">demonstrate its capabilities<\/a>.<\/p>\n<p>And I used Claude Code to \u201cvibecode\u201d some updates to our <a href=\"http:\/\/councilvotetracker.ie\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">councilvotetracker.ie<\/a> website, to get it back online after a yearslong hiatus, and expand it so it can now be used to track votes on any council \u2013 not just its original Dublin City Council.<\/p>\n<p>I\u2019ve also had a freelancer whose first language was not English tell me they used Grammarly to help polish up their article before submitting it to me.<\/p>\n<p>Lois Kapila here also uses Claude for research, particularly to help parse company documents, and has used it to translate documents from other languages into English so she can understand them for her reporting.<\/p>\n<p>Other members of the team here do not use AI at all, they tell me.\u00a0\u00a0\u00a0<\/p>\n<p>Jobs, jobs, jobs<\/p>\n<p>AI has the potential to be \u201clabour saving\u201d, said Ian McGuiness, the NUJ organiser, in a 30 April video call.\u00a0\u00a0<\/p>\n<p>But isn\u2019t \u201clabour saving\u201d just a way to say it\u2019s a way of not hiring someone, or making someone redundant?\u00a0<\/p>\n<p>\u201cWe don&#8217;t mind labour saving if it&#8217;s not replacing journalists,\u201d McGuinness said. \u201cIn other words, if it&#8217;s not a), making journalists redundant, b), essentially taking jobs of freelancers.\u201d<\/p>\n<p>\u201cIf it&#8217;s used to try and replace journalists, and it has been used to replace \u2013 there have been redundancies in places like Reach, which is using AI, and we&#8217;re absolutely convinced that that&#8217;s no coincidence \u2013 if it&#8217;s used to replace journalists, that&#8217;s a danger,\u201d McGuinness said.\u00a0<\/p>\n<p>The average number of people employed by Reach overall in \u201cProduction and editorial\u201d fell from 2,587 in 2024 to 2,494 in 2025, according to its <a href=\"https:\/\/www.documentcloud.org\/documents\/28136323-2025-annual-report\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">most recent annual report<\/a>. RT\u00c9 and other media reported in September on <a href=\"https:\/\/www.rte.ie\/news\/2025\/0908\/1532430-reach-media-jobs\/?ref=dublininquirer.com\" rel=\"nofollow noopener\" target=\"_blank\">potential job losses<\/a> in Ireland.<\/p>\n<p>Not in response to these particular numbers, but in general, does Reach Plc\u2019s adoption of AI allow it to employ fewer people and have lower costs?\u00a0<\/p>\n<p>\u201cI wouldn\u2019t say it was allowing us to \u2013 I wouldn\u2019t say that,\u201d said Marsh, the editor in chief for Reach in Ireland.\u00a0<\/p>\n<p>\u201cThe industry is challenged bigtime at the moment,\u201d he said. \u201cI wouldn\u2019t say our newsrooms are smaller because of AI as such, I think there\u2019s multiple factors that play into that, if I\u2019m being honest.\u201d<\/p>\n<p>In any case, for journalists in newsrooms in Ireland, the introduction of AI can make life harder and more unpleasant, said McGuinness.\u00a0<\/p>\n<p>\u201cYou start off with a newsroom which was already under pressure. You then have a certain number of redundancies,\u201d he says. Then the people who are left behind have to do their own job, plus the work of the people who\u2019ve left, he says.\u00a0<\/p>\n<p>\u201cAnd then you add in AI. I mean, those people are struggling to keep their head above water as it is doing their non-AI jobs, and now they have to oversee AI, which sometimes hallucinates or writes absolute garbage, so they have to rewrite it,\u201d he says.\u00a0<\/p>\n<p>Credibility<\/p>\n<p>Beyond the potential for companies to employ fewer journalists \u2013 not hiring new ones, or cutting existing ones \u2013 and make the jobs of remaining journalists worse, the use of AI also has the potential to undermine readers\u2019 trust in media, McGuinness says.<\/p>\n<p>\u201cThe problem with AI is, you know, people have said this to me, you know, friends of mine said this to me, how do we know that this has actually been researched and written, double checked by a journalist, and authenticated?\u201d he says.\u00a0<\/p>\n<p>News organisations should tell readers how they are using AI, McGuinness says. \u201cWe want everything that is AI-created or partially created, labelled as such,\u201d he says.<\/p>\n<p>\u201cI think where AI is being used to create something, certainly, whether it\u2019s text whether it\u2019s images, whatever,\u201d that should be labelled. And even if it\u2019s just used as a tool, that readers should be told about that too.\u00a0<\/p>\n<p>\u201cEven if it\u2019s something as simple as AI was used to analyse the data mentioned in this article \u2013 that simple,\u201d McGuinness said.<\/p>\n<p>Said McGuinness: \u201cWe\u2019re not saying, you know, all AI is bad and all use of AI is bad, it\u2019s just that we have to try and be careful about how it\u2019s used.\u201d<\/p>\n<p>However, there are still some types of journalism that AI cannot yet do, says McGuinness.\u00a0<\/p>\n<p>It can\u2019t cultivate sources, who\u2019ll pass on tips and information with a quiet word or quick message, McGuinness says.\u00a0<\/p>\n<p>\u201cIt can\u2019t go and cover something out in the field, so, you know, it can\u2019t go out where there\u2019s a car crash and talk to Garda\u00ed and ask what\u2019s going on, it can\u2019t go to protests which turn violent and tell you what\u2019s going on there,\u201d he says.<\/p>\n<p>\u201cIt&#8217;s not intelligent with a capital \u2018I\u2019, in the way of human beings, and it\u2019s unable to physically be there and to do certain things that human beings can do,\u201d he says. But \u201cwho knows where it will be in 10 or 20 years time\u201d.<\/p>\n<p>There may well be a backlash against the introduction of AI into journalism, though, says McGuinness.<\/p>\n<p>\u201cI think it could be, sooner or later, that the scepticism of readers, listeners, viewers is going to be such that they&#8217;re going to want, possibly want, less AI and more journalists\u2019 boots on the ground, because that&#8217;s the only thing that they know they trust,\u201d he said.<\/p>\n<p>Because, for example, how can you make a complaint against something that\u2019s written by an AI? It doesn\u2019t care, he says. <\/p>\n<p>You won\u2019t see the writer around and have a chance to give out to them about what they\u2019ve got wrong.\u00a0<\/p>\n<p>\u201cAnd how can AI speak truth to power when it\u2019s literally owned by the most powerful people in the world?\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"Mediahuis \u2013 which owns the Irish Independent, among other titles in Ireland \u2013 is experimenting to find out&hellip;\n","protected":false},"author":2,"featured_media":460856,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,60,43],"class_list":["post-460855","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-ie","tag-ireland","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/460855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=460855"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/460855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/460856"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=460855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=460855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=460855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}