{"id":463075,"date":"2026-05-23T07:57:12","date_gmt":"2026-05-23T07:57:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/463075\/"},"modified":"2026-05-23T07:57:12","modified_gmt":"2026-05-23T07:57:12","slug":"we-believe-voice-is-the-future-when-the-era-of-ai-comes-in-a-lot-of-the-interaction-between-the-watch-or-the-app-with-consumers-will-change-why-coros-is-betting-o","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/463075\/","title":{"rendered":"\u2018We believe voice is the future\u2026 When the era of AI comes in, a lot of the interaction between the watch or the app with consumers will change\u2019 \u2014 Why Coros is betting on voice to be the key to beating Apple and Garmin"},"content":{"rendered":"

Coros has been launching sports watches and wearables for less than ten years. In that time it\u2019s done enough good to see its name mentioned in the same sentence as the best Garmin watches<\/a>, Polar and Suunto models.<\/p>\n

Whether that\u2019s hitting the sweet spot for price, features and performance with watches like the Coros Pace 4<\/a> or rolling out big software features, Coros is making ground on competition that has been around for much longer.<\/p>\n

Like those brands, Coros is always looking at what\u2019s next to ensure it remains in the sports wearable conversation for many years to come. In 2025, Coros launched the Coros Nomad<\/a>, an outdoor watch that became its first to include a microphone. Since then, mics have been added to its Pace 4 and Apex 4 watches.<\/p>\n

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\"Garmin\n<\/p>\n

(Image credit: Future)<\/p>\n

Microphones popping up on sports watches isn\u2019t unique to Coros. Garmin<\/a>\u2019s Venu 2 Plus, launched in 2022, was the first Garmin watch to include one alongside a speaker. That was to enable calls over Bluetooth and to let you engage with your phone\u2019s smart assistant, along with simple on-watch commands such as setting timers. Since then, Garmin has rolled out similar hardware to a host of its watches, such as the Garmin Fenix 8<\/a> and Forerunner ranges.<\/p>\n

Coros has taken a different approach to giving its watches a voice. It\u2019s not using mics to build a watch that behaves more like one of the best Apple Watches<\/a> or a Wear OS smartwatch. Instead, voice pins \u2014 a feature that\u2019s available on the Pace 4, Apex 4 and Nomad watches \u2014 allow users to record voice notes during workouts and mark where it was on a GPS map of your run. Voice pins are used to capture how you felt during the session or to remind you of the conditions for the next time you tackle that route.<\/p>\n

\u201cWe believe voice is the future,\u201d Coros co-founder and CEO Lewis Wu tells us. \u201cWhen the era of AI comes in, a lot of the interaction between the watch or the app with consumers will change. Voice is the easiest way for the system or app to understand you. With the AI in the background, that can give you feedback. It\u2019s like two-way communication.<\/p>\n

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\"Coros\n<\/p>\n

(Image credit: Future)<\/p>\n

\u201cIf you look at training, it\u2019s more than pace and heart rate. Training is also about your subjective opinion, like how you feel. If I feel tired, my legs are sore or my ankle has an issue, these are all things that a coach wants to know \u2014 and now AI will know this.<\/p>\n

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\u201cThe more information consumers put into the computer, into AI, the better the system will understand you. This is why we built microphones in every single new watch going forward because we believe that’s the future. If you want to get future-proof hardware or a running watch for yourself, consider those with a microphone. This is our vision.\u201d<\/p>\n

Using voice to shape how its watches can be better training companions isn\u2019t the only thing on the agenda for Coros as it looks ahead. It also wants to take existing features that have been present on its watches for much longer than the voice ones and make them work better for users.<\/p>\n

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\"Coros\n<\/p>\n

(Image credit: Future)<\/p>\n

\u201cWe are committed to building a better wellness system,\u201d says Wu. \u201cI have to admit, our health and wellness system is not top notch. We need to get better, but the way we get better could be slightly different from other companies.\u201d This seems to be an acknowledgment of features such as sleep monitoring, wellness checks and continuous heart rate monitoring that, in our testing experience, don\u2019t feel as polished as other elements of the Coros ecosystem.<\/p>\n

\u201cWe know most people want to do sports.,\u201d says Wu. \u201cThey want to be active and healthy. The philosophy for most companies is trying to get people out to do some activity and that doing that will make them feel good.<\/p>\n

\u201cMost of the consumers are athletes or at least very endurance driven. Serious athletes are committed. So we thought about it another way. How do we keep consumers healthy so they can do sports? So it’s not that you do sport to be healthy, but you need to be healthy to do sports. This is how we position our wellness system. To support consumers when you don’t train and want to stay injury-free or stress-free.\u201d<\/p>\n

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