{"id":467660,"date":"2026-05-26T11:15:09","date_gmt":"2026-05-26T11:15:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/467660\/"},"modified":"2026-05-26T11:15:09","modified_gmt":"2026-05-26T11:15:09","slug":"apple-is-doomed-because-google-ai-doesnt-know-when-2027-is","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/467660\/","title":{"rendered":"Apple is doomed because Google AI doesn&#8217;t know when 2027 is"},"content":{"rendered":"<p>Look, the Macalope is sure <a href=\"https:\/\/www.macworld.com\/wwdc\" rel=\"nofollow noopener\" target=\"_blank\">WWDC<\/a> will go off fine. He\u2019s not really worried about it. It\u2019s gonna be great.<\/p>\n<p>But let\u2019s just say that, in general, the horny isn\u2019t sure the tech companies are reading this moment right.<\/p>\n<p>At last week\u2019s I\/O event, for example, Google somehow managed to <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/xcancel.com\/ArtemR\/status\/2056961743142957143&amp;xcust=1-0-3147814-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3147814\/ai-is-crushing-it.html\" rel=\"nofollow noopener\" data-subtag=\"1-0-3147814-1-0-0-0-0\" data-domain-name=\"xcancel\" target=\"_blank\">say \u201cAI\u201d<\/a> infinity times. How?! That should be impossible! But somehow they did it. Possibly through the power of AI? Unclear.<\/p>\n<p>Talking about AI at I\/O does make sense. It is a developers\u2019 conference, after all (just like WWDC), and AI is a great boon to development. But both of these conferences are also used to announce new features for consumers, not just development tools. Google, for example, announced it was making its search field larger to accommodate longer queries designed for AI. Which is to say queries that are designed to keep you on their search page instead of sending you to those tedious websites. Why would you go to a website\u2013many of which are poorly designed, smelly and possibly immoral\u2013when you can have Google just tell you what it thinks it maybe read on that web site (accuracy not guaranteed, void where prohibited)?<\/p>\n<p>Funny story, as the Macalope was typing this column he saw <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/bsky.app\/profile\/davis.social\/post\/3mmpcff4cdc2r&amp;xcust=1-0-3147814-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3147814\/ai-is-crushing-it.html\" rel=\"nofollow noopener\" data-subtag=\"1-0-3147814-1-0-0-0-0\" data-domain-name=\"bsky\" target=\"_blank\">this post on Bluesky<\/a> which claims Google\u2019s AI overview says, and he quotes:<\/p>\n<p>\u2026next year is not 2027. Next year is 2028, and 2027 is the year after next.<\/p>\n<p>Buh? The Macalope tested it and it still says that. (Hilariously, it is getting this answer from a Reddit post about a previous Google AI year error. It\u2019s AI errors all the way down.)<\/p>\n<p>Who would not want to use these valuable tools?<\/p>\n<p>More importantly, why would you go to some rando\u2019s website and see an ad impression that Google is making no money from when you can see more ads on Google.com?<\/p>\n<p>It just makes sense.<\/p>\n<p>For Google.<\/p>\n<p>Google, the search company, is now becoming Google, the \u201cI summarized the web for you without paying a single dime to any of these sites, please do not go to the web.\u201d company.<\/p>\n<p>Yes, AI provides a great boon to developers and Apple should absolutely discuss that at WWDC. But maybe it shouldn\u2019t lean into it as hard as Google did. Why? Because, as <a href=\"https:\/\/www.macworld.com\/article\/3142875\/ai-has-a-big-image-problem.html\" rel=\"nofollow noopener\" target=\"_blank\">the Macalope explained last week<\/a>, most people don\u2019t like and don\u2019t want AI. And, no surprise, it hasn\u2019t gotten any better in the last seven days.<\/p>\n<p><a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/www.theverge.com\/ai-artificial-intelligence\/935602\/graduates-boo-ai-ceos&amp;xcust=1-0-3147814-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3147814\/ai-is-crushing-it.html\" rel=\"nofollow noopener\" data-subtag=\"1-0-3147814-1-0-0-0-0\" data-domain-name=\"theverge\" target=\"_blank\">\u201cIn desperate times, graduates find hope in humiliating tech CEOs\u201d<\/a><\/p>\n<p>Hey, the kids are alright.<\/p>\n<p>Former Google CEO Eric Schmidt is one of the CEOs who found himself on the receiving end of such a boo-valanche. To his credit, when met with the booing he\u2026 hang on, let the Macalope put on the ol\u2019 readin\u2019 glasses to see what it says here\u2026 uh, it says he stubbornly doubled down.<\/p>\n<p>Huh. Well, that\u2019s one way to go.<\/p>\n<p>\u201cWhen someone offers you a seat on a rocket ship, you don\u2019t ask which seat. You just get on,\u201d Schmidt told the room of angry graduates. Even if it\u2019s owned by one of the guys destroying the Earth and is headed straight to an off-world labor camp run by killer robots.<\/p>\n<p>In fairness to Schmidt, he was also terrible at reading reality when he ran Google. Here he is <a href=\"https:\/\/www.macworld.com\/article\/215658\/macalope_say_what.html\" rel=\"nofollow noopener\" target=\"_blank\">back in 2011<\/a>:<\/p>\n<p>One Android-toting audience member said he was frustrated to see iOS apps beating Android versions to market. But in part because of Ice Cream Sandwich, \u201cmy prediction is that six months from now you\u2019ll say the opposite,\u201d Schmidt said.<\/p>\n<p>It is now 15 years since that prediction and it still has not happened.<\/p>\n<p>(Disclosure: the Macalope was not in any way trying to be fair to Schmidt.)<\/p>\n<p>Of course, Apple is going to talk about AI at WWDC and it\u2019s probably going to do it a lot. It did just register <a href=\"https:\/\/9to5mac.com\/2026\/05\/23\/apple-new-gen-ai-subdomain-ahead-of-wwdc\/\" rel=\"nofollow noopener\" data-subtag=\"1-0-3147814-1-0-0-0-0\" data-domain-name=\"9to5mac\" target=\"_blank\">a genai subdomain<\/a> and it is widely expected to show off some of the enhanced Siri it promised two years ago. Although, according to Bloomberg\u2019s Mark Gurman, that feature is <a href=\"https:\/\/www.macrumors.com\/2026\/05\/19\/ios-27-biggest-feature-has-beta-label\/\" rel=\"nofollow noopener\" data-subtag=\"1-0-3147814-1-0-0-0-0\" data-domain-name=\"macrumors\" target=\"_blank\">expected to ship as a beta<\/a> when it does in iOS 27.<\/p>\n<p><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/05\/macalope-2021-100915055-orig.jpg\" alt=\"Macalope\" class=\"wp-image-573609\" width=\"1500\" height=\"1000\" loading=\"lazy\"\/><\/p>\n<p>If you\u2019d like to receive regular news and updates to your inbox, sign up for\u00a0<a href=\"https:\/\/www.macworld.com\/newsletters\/signup%E2%80%9D\" rel=\"nofollow noopener\" target=\"_blank\">our newsletters<\/a>, including The Macalope and<a href=\"https:\/\/www.macworld.com\/opinion\/apple-breakfast%E2%80%9D\" rel=\"nofollow noopener\" target=\"_blank\"> Apple Breakfast<\/a>, David Price\u2019s weekly, bite-sized roundup of all the latest Apple news and rumors.<\/p>\n<p class=\"imageCredit\">Foundry<\/p>\n<p>It would not be the first time a new Siri has been released as a beta. That\u2019s exactly how Siri was first released and it stayed in beta for\u2026 wait, did it ever actually get out of beta? Maybe that\u2019s been the problem the whole time. (It did finally come out of beta two years after it launched.)<\/p>\n<p>Here\u2019s the Macalope\u2019s word of warning to Apple, though: in a time when disdain for AI is on the rise and even developers are complaining that AI is <a href=\"https:\/\/go.skimresources.com?id=111346X1569486&amp;xs=1&amp;url=https:\/\/www.404media.co\/software-developers-say-ai-is-rotting-their-brains\/&amp;xcust=1-0-3147814-1-0-0-0-0&amp;sref=https:\/\/www.macworld.com\/article\/3147814\/ai-is-crushing-it.html\" rel=\"nofollow noopener\" data-subtag=\"1-0-3147814-1-0-0-0-0\" data-domain-name=\"404media\" target=\"_blank\">rotting their brains<\/a>, you might want to be careful with your messaging. For starters, don\u2019t turn on the firehose of \u201cAI\u201d references that Google unleashed on I\/O attendees and watchers. Also, it seems like it would be a good time to re-emphasize the creative aspects of your platforms, the aspects that people love, that make us human (or part human as the case may be), the aspects that AI seems bent on taking over.<\/p>\n<p>Just maybe do it in a better way than <a href=\"https:\/\/www.macworld.com\/article\/2328732\/apple-apologizes-for-ipad-pro-crush-ad-and-scraps-tv-plans.html\" rel=\"nofollow noopener\" target=\"_blank\">2024\u2019s \u201cCrush\u201d ad<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Look, the Macalope is sure WWDC will go off fine. He\u2019s not really worried about it. It\u2019s gonna&hellip;\n","protected":false},"author":2,"featured_media":467661,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,80],"class_list":["post-467660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/467660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=467660"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/467660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/467661"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=467660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=467660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=467660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}