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This audio is auto-generated. Please let us know if you have feedback<\/a>.<\/p>\n WK Kellogg Co is highlighting the health benefits of cereal on the box through a new nutrition guide that shows consumers the nutritional content of products, such as Rice Krispies and Corn Flakes.<\/p>\n The cereal company said the tool, called SPOONS, is targeted at consumers who want to make quick, informed choices in a crowded cereal aisle.\u00a0<\/p>\n The SPOONS acronym, which stands for simple ingredients (S), protein (P), outstanding fiber (O), other nutritious foods, nutrients you need (N), and single-digit sugars (S), will be applied to classic Kellogg\u2019s brands, including All-Bran, Corn Flakes, Frosted Mini-Wheats, Raisin Bran and Rice Krispies throughout the U.S.<\/p>\n The SPOONS framework will be added to the back of cereal packages between now and next year.<\/p>\n \u201cAs more people are looking for simple, high nutrition foods \u2014 especially when it comes to fiber and protein \u2014 this provides a clear and compelling way to re-introduce people to a beloved and trusted food that\u2019s been in Americans\u2019 kitchens for more than a century,\u201d said Sarah Ludmer, Kellogg\u2019s chief wellbeing and sustainable business officer who designed SPOONS.<\/p>\n Changing negative perceptions of cereal<\/p>\n Consumers are more closely watching what they eat and prioritizing ingredients such as protein and fiber while cutting back on sugar and artificial additives.\u00a0<\/p>\n Companies have been under pressure to make nutrition information more accessible, with the FDA last year proposing a front-of-pack label<\/a> to help consumers better identify healthy foods.<\/p>\n The Consumer Brands Association, which represents some of the largest food manufacturers in the country, also has a SmartLabel that allows consumers to scan a QR code to access product data, including nutrition data<\/a>.<\/p>\n By moving forward with its own on-pack nutritional label, WK Kellogg is trying to change the narrative around cereal, which has seen an outsized impact from changing consumers’ preferences.\u00a0<\/p>\n The breakfast staple has seen demand fall as shoppers view the product as highly processed, sugar-laden and lacking many of the daily nutrients they need. Hurried consumers are also turning to more on-the-go options like bars instead of sitting down at home for a bowl of cereal in the morning.<\/p>\n WK Kellogg, which was recently purchased by Nutella maker Ferrero for $3.1 billion<\/a>, cited consumer research showing many cereal users aren\u2019t aware that cereal is a natural source of fiber and other essential nutrients. The company said cereals are also made from a few, simple ingredients and have less added sugar than most people believe.<\/p>\n A package of Raisin Bran, for example, shows each serving has 7 grams of fiber, and brings protein to the table with 5 grams, or 4% of the total a person needs each day. The new SPOONS label also provides a QR code where consumers can learn about the framework and the benefits of a cereal.<\/p>\n Cereal makers have been launching innovations that contain less sugar or are loaded with nutritional attributes people want, such as fiber and protein.\u00a0<\/p>\n Better-for-you startup Magic Spoon has grown rapidly with cereals that are sugar free and high in protein. General Mills has introduced a version of its popular Cheerios with protein, as well as Trix and Lucky Charms made with natural colors.<\/a><\/p>\n