{"id":490998,"date":"2026-06-09T17:32:23","date_gmt":"2026-06-09T17:32:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/490998\/"},"modified":"2026-06-09T17:32:23","modified_gmt":"2026-06-09T17:32:23","slug":"irish-takeaway-favourite-goes-viral-with-searches-spiking-5000-as-celebs-discuss-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/490998\/","title":{"rendered":"Irish takeaway favourite goes viral with searches spiking 5,000% as celebs discuss it"},"content":{"rendered":"<p>The Irish spice bag has seen a 5,000% surge in search interest in the past month alone, according to Hello Fresh<\/p>\n<p>Alana Loftus Boston reporter and Kirstie McCrum<\/p>\n<p>19:35, 08 Jun 2026<\/p>\n<p><img decoding=\"async\" alt=\"Spice bags are now the new food trend\" loading=\"eager\"  src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/06\/0_Spice_Bag_cropped.jpg\" \/><\/p>\n<p aria-label=\"Spice bags are now the new food trend\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">Spice bags are now the new food trend(Image: Creative Commons)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Interest in a viral Irish delicacy has surged dramatically over the past year, following its emergence on social media and endorsement from numerous celebrities.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Online queries for &#8220;what is a spice bag in Ireland&#8221; have rocketed by more than 5,000% globally in just the past month, according to meal delivery service Hello Fresh. This phenomenon demonstrates how the traditional Irish takeaway dish has captured international attention, driven by social media.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The modest Irish spice bag transformed from a straightforward late-night treat into a cultural sensation around 2023. The abundance of food-review content on TikTok showcased this irresistible, highly shareable snack, prompting users across different parts of the globe to crave a taste.<\/p>\n<p>What is a Spicebag?<img decoding=\"async\" alt=\"The spice bag is pictured on a table\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/06\/0_spice-bag.jpg\" \/><\/p>\n<p aria-label=\"The spice bag is a popular delicacy and takeaway dish \" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">The spice bag is a popular delicacy and takeaway dish (Image: UGC \/ Irish Mirror)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">A spice bag represents a Chinese-Irish fusion creation, comprising a paper bag packed with fries (chips, in Ireland), crispy fried chicken, onions, chillies, and usually some red and green peppers. While the components are straightforward, the seasoning elevates it to something special, reports <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.irishstar.com\/culture\/food-drink\/searches-viral-irish-snack-soar-37266135\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">the Irish Star<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The mildly sweet, intensely salty, and wonderfully savoury taste derives from a blend of Chinese 5-spice, garlic powder, paprika, Sichuan pepper, sugar, and various other flavour enhancers.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">To maintain authenticity with its Chinese takeaway origins, the dish is traditionally presented in a paper bag.<\/p>\n<p>Who made it famous?<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Similar to Dubai chocolate strawberries or Emily Mariko&#8217;s salmon bowl, the spice bag achieved viral status through taste-test content on TikTok. Clips showing the crispy components drenched in luxurious, silky curry sauce left audiences mesmerised. Beneath one clip, a viewer remarked, &#8220;I&#8217;m from the U.S., and I&#8217;ve been dying to try this forever.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Another posted, &#8220;OMG, why don&#8217;t we have this in England?&#8221; while another questioned, &#8220;WHERE can I get this in Sydney?&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">One viewer using the handle @districtfoodiedaddy posted footage of their initial spice bag encounter, revealing they &#8220;flew all the way to Ireland by myself just to try this famous late-night food.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Certain establishments in the U.K. and the U.S. have embraced the phenomenon, adding the spice bag to their offerings.<\/p>\n<p>Famous faces adore the spice bag<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">As the spice bag achieved worldwide recognition, several well-known personalities have commented on the craze. Actress Zendaya became part of the discussion when she confessed she&#8217;d never encountered it previously, stating, &#8220;I feel left out, cause I&#8217;m Irish and Scottish on my grandmother&#8217;s side.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;That sounds lovely&#8230; and as in chips, we&#8217;re talking, fries?&#8221; she enquired, acknowledging the linguistic distinction between &#8220;chips&#8221; in the US and Ireland.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Comedian and chef Matty Matheson, most recognised from the series The Bear, enthused about the spice bag, preparing his own interpretation on his YouTube cookery programme.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Want to see more of the stories you love from the Irish Mirror? Making us your preferred source on Google means you\u2019ll get more of our exclusives&#8230; To add Irish Mirror as a preferred source, <a aria-label=\"simply click hereLink opens in a new tab.\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.google.com\/url?sa=E&amp;source=gmail&amp;q=https:\/\/google.com\/preferences\/source?q=irishmirror.ie\" rel=\"nofollow noopener\" tabindex=\"0\" target=\"_blank\">simply click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The Irish spice bag has seen a 5,000% surge in search interest in the past month alone, according&hellip;\n","protected":false},"author":2,"featured_media":490999,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,426,61,60],"class_list":["post-490998","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-food","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/490998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=490998"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/490998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/490999"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=490998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=490998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=490998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}