{"id":491238,"date":"2026-06-09T20:19:12","date_gmt":"2026-06-09T20:19:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/491238\/"},"modified":"2026-06-09T20:19:12","modified_gmt":"2026-06-09T20:19:12","slug":"why-the-best-immersive-experiences-succeed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/491238\/","title":{"rendered":"Why the Best Immersive Experiences Succeed"},"content":{"rendered":"<p class=\"Paragraph-module-scss-module__UwInRW__text Paragraph-module-scss-module__UwInRW__mag-icon-customer-experience-w30\" data-first-paragraph=\"true\">Immersion is redefining the consumer experience. On any given day, a visitor might enter <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/house\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\" rel=\"nofollow noopener\">Netflix House<\/a>, where the streaming service\u2019s hit franchises, including Stranger Things and Squid Game, are brought to life as walk-through destinations; step into <a target=\"_blank\" href=\"https:\/\/www.teamlab.art\/e\/kyoto\/\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\" rel=\"nofollow noopener\">teamLab Biovortex Kyoto<\/a>, where large-scale artworks created through digital technology shift in response to people\u2019s movements; or suit up at <a target=\"_blank\" href=\"https:\/\/sandboxvr.com\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\" rel=\"nofollow noopener\">Sandbox VR<\/a>, where teams move together, strategize, and battle apocalyptic zombie hordes or an authoritarian army on an alien planet. <a target=\"_blank\" href=\"https:\/\/camp.com\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\" rel=\"nofollow noopener\">Camp<\/a> has created a chain of toy stores where children step through a \u201cmagic door\u201d into play worlds inspired by shows such as Bluey, Paw Patrol, and Peppa Pig. Nike\u2019s <a target=\"_blank\" href=\"https:\/\/www.nike.com\/house-of-innovation\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\" rel=\"nofollow noopener\">House of Innovation<\/a> stores turn shopping into a personalized, interactive sports journey. And <a target=\"_blank\" href=\"https:\/\/www.guinness.com\/en-us\/experiences\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\" rel=\"nofollow noopener\">Guinness\u2019s Open Gate Breweries<\/a> are engineered to feel less like a tour and more like a multisensory encounter with the brand\u2019s flagship stout.<\/p>\n","protected":false},"excerpt":{"rendered":"Immersion is redefining the consumer experience. On any given day, a visitor might enter Netflix House, where the&hellip;\n","protected":false},"author":2,"featured_media":491239,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[61,60,80,210,211,212],"class_list":["post-491238","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality","tag-ie","tag-ireland","tag-technology","tag-virtual-reality","tag-virtualreality","tag-vr"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/491238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=491238"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/491238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/491239"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=491238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=491238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=491238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}