{"id":4923,"date":"2025-09-07T03:40:29","date_gmt":"2025-09-07T03:40:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/4923\/"},"modified":"2025-09-07T03:40:29","modified_gmt":"2025-09-07T03:40:29","slug":"from-global-games-to-outdoor-activities-china-aims-for-us980-billion-sports-economy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/4923\/","title":{"rendered":"From global games to outdoor activities, China aims for US$980 billion sports economy"},"content":{"rendered":"

China is aiming to build a 7 trillion yuan (US$980 billion) sports sector by 2030 \u2013 complete with a series of \u201cinternationally influential\u201d sports companies and events \u2013 as the world\u2019s second-largest economy shifts to a consumption-driven mode, according to a new central government directive.<\/p>\n

Seeking to spur economic growth through sports consumption, the 20-measure directive issued on Thursday by the State Council, China\u2019s cabinet, vowed to promote low-altitude sports events, foster the \u201cice and snow economy\u201d<\/a> and cultivate Chinese branded events with international influence.The authorities increasingly see sports events as a source of economic vigour, with grass-roots events such as the Jiangsu City Football League and the Zhejiang Basketball Association<\/a> in eastern China having become national sensations in recent months.<\/p>\n

At a State Council meeting chaired by Premier Li Qiang late last month, officials were told that \u201cdeveloping the sports industry and sports consumption is an important part of implementing the strategy to expand domestic demand.\u201d<\/p>\n

The 2030 target is nearly double the Chinese sports sector\u2019s scale in 2023. According to the National Bureau of Statistics, it was worth 3.67 trillion yuan by the end of that year, with its added value of 1.49 trillion yuan accounting for 1.15 per cent of national gross domestic product.<\/p>\n

As enthusiasm for spectator sports grows, central authorities will strengthen coordination and guidance for regions applying for and hosting international events, Thursday\u2019s directive said.<\/p>\n

<\/p>\n

01:32<\/p>\n

China\u2019s \u201cmoving Great Wall\u201d basketballer makes senior team debut<\/p>\n

China\u2019s \u201cmoving Great Wall\u201d basketballer makes senior team debut<\/p>\n","protected":false},"excerpt":{"rendered":"China is aiming to build a 7 trillion yuan (US$980 billion) sports sector by 2030 \u2013 complete with…\n","protected":false},"author":2,"featured_media":4924,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[72,114,229,5768,5769,113,5772,61,60,5775,5773,5771,112,5770,5767,5774],"class_list":["post-4923","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-china","tag-chinese","tag-consumption","tag-directive","tag-economy","tag-ice-and-snow-sports","tag-ie","tag-ireland","tag-jiangsu-city-football-league","tag-li-qiang","tag-low-altitude-sports","tag-sports","tag-sports-companies","tag-state-council","tag-zhejiang-basketball-association"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/4924"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}