{"id":504149,"date":"2026-06-17T10:14:08","date_gmt":"2026-06-17T10:14:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/504149\/"},"modified":"2026-06-17T10:14:08","modified_gmt":"2026-06-17T10:14:08","slug":"amazon-backs-ai-start-up-developing-models-to-simulate-physical-world-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/504149\/","title":{"rendered":"Amazon backs AI start-up developing models to simulate physical world \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Amazon is partnering with a start-up building AI systems that can simulate the physical world, betting on the emerging technology in an effort to expand the reach of its Trainium chips.<\/p>\n<p class=\"c-paragraph paywall \">The Seattle-based group contributed to a $310 million (\u20ac267 million) funding round for Odyssey ML, which values the company developing so-called world models that can create 3D environments at $1.45 billion including the new capital.<\/p>\n<p class=\"c-paragraph paywall \">Other participants included the investment arms of chip groups Nvidia and AMD, the CIA-affiliated fund IQT, venture firm Natural Capital, Google\u2019s chief scientist Jeff Dean and investor Elad Gil.<\/p>\n<p class=\"c-paragraph paywall \">Odyssey is among a handful of early-stage companies developing models that are trained on physics and the relationships between objects in order to go beyond the language-based models underpinning today\u2019s most popular AI tools.<\/p>\n<p class=\"c-paragraph paywall \">World models are part of a \u201csecond wave of AI\u201d set to revolutionise industries from robotics to gaming, said Jay Zaveri, a partner at Natural Capital. \u201cWe have taken a human brain-like construct and only taught it language.\u201d<\/p>\n<p class=\"c-paragraph paywall \">Odyssey co-founders Oliver Cameron and Jeff Hawke previously worked on self-driving technology.<\/p>\n<p class=\"c-paragraph paywall \">Cameron, the group\u2019s chief executive, said Odyssey\u2019s models \u201cwill have a much more complete understanding of the world\u2009.\u2009.\u2009.\u2009physics, body language, dynamics \u2014 all these things that exist in the world that language doesn\u2019t really capture\u201d.<\/p>\n<p class=\"c-paragraph paywall \">The company\u2019s staff of 55 is spread between London, Zurich and Palo Alto. Many were recruited from AI labs and self-driving start-ups.<\/p>\n<p class=\"c-paragraph paywall \">As part of the deal, Odyssey will use Amazon Web Services as its preferred cloud provider and deploy the company\u2019s latest chips, boosting Amazon amid fierce competition from market leader Nvidia and Google.<\/p>\n<p class=\"c-paragraph paywall \">Ron Diamant, a vice-president at AWS, said Odyssey\u2019s input would help further Trainium\u2019s development. \u201cMy goal is to be able to tell my son that I built the best AI accelerator in the world,\u201d he said.<\/p>\n<p class=\"c-paragraph paywall \">Amazon chief executive Andy Jassy has bet heavily on AI, including a commitment to invest as much as $83 billion in Anthropic and OpenAI. Earlier this year, he told investors the company had some $225 billion in outstanding contracts for Trainium chips. Executive chair Jeff Bezos, meanwhile, is pursuing his own AI start-up, called Prometheus.<\/p>\n<p class=\"c-paragraph paywall \">Odyssey\u2019s partnerships with chip companies will offset some of the heavy costs of training and running models that it claims push the frontier in world simulation.<\/p>\n<p class=\"c-paragraph paywall \">In one demonstration, Cameron showed the model build a multiplayer version of the 1997 Nintendo game Goldeneye based solely on \u201cpixels, actions and sounds\u201d, rather than being trained on the game\u2019s specific physics.<\/p>\n<p class=\"c-paragraph paywall \">The company\u2019s tools run on Nvidia\u2019s H200 and B200 chips, with usage costs per person ranging between $2 to $4 per hour, said Cameron. The cost does not include training the model.<\/p>\n<p class=\"c-paragraph paywall \">Luna Schmid, a London-based partner at GV, formerly Google Ventures, said the heavy spending on training and running world models would help unlock a \u201cGPT-3\u201d moment for world models, referring to OpenAI\u2019s language model breakthrough in 2020 which set the stage for today\u2019s AI boom. GV also participated in the funding round. \u2013 Copyright The Financial Times Limited 2026<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon is partnering with a start-up building AI systems that can simulate the physical world, betting on the&hellip;\n","protected":false},"author":2,"featured_media":504150,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,3468,218,219,61,60,3916,80],"class_list":["post-504149","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-amazon","tag-artificial-intelligence","tag-artificialintelligence","tag-ie","tag-ireland","tag-jeff-bezos","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/504149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=504149"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/504149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/504150"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=504149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=504149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=504149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}