{"id":504279,"date":"2026-06-17T11:56:11","date_gmt":"2026-06-17T11:56:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/504279\/"},"modified":"2026-06-17T11:56:11","modified_gmt":"2026-06-17T11:56:11","slug":"stray-kids-felix-to-become-face-of-hanboks-modern-redesign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/504279\/","title":{"rendered":"Stray Kids’ Felix to become face of hanbok’s modern redesign"},"content":{"rendered":"

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Stray Kids member Felix \/ Courtesy of JYP Entertainment <\/p>\n

Traditional attire has long wrestled with a stiff, museum-piece reputation, but Korea’s cultural policy officials are betting that a dose of high-octane K-pop stardom can turn centuries-old garments into the next global streetwear trend.<\/p>\n

This week, the Ministry of Culture, Sports and Tourism said that Felix, the deep-voiced, ethereal member of the chart-topping boy band Stray Kids, has been officially crowned as the face of the “2026 Hanbok Wave.” The annual initiative pairs contemporary design houses with top-tier Korean wave luminaries to aggressively rebrand the hanbok \u2014 Korea\u2019s traditional dress \u2014 for a modern, international audience.<\/p>\n

Now in its seventh year, the campaign boasts an enviable roster of past muses, including figure skating legend Kim Yuna and screen stars Suzy, Kim Tae-ri and Park Bo-gum. But selecting Felix marks a sharp, tactical pivot toward the hyper-globalized Gen Z fandom. Stray Kids commands a massive, intensely loyal international following, making their front man the perfect vessel to break through Western fashion barriers.<\/p>\n

The government is launching a competitive hunt to select five independent fashion firms to bring this cross-cultural vision to life. The chosen designers will be tasked with crafting 10 custom outfits each, tailored explicitly to fuse Felix’s signature punk-meets-prince aesthetic with traditional Korean tailoring silhouettes.<\/p>\n

The resulting collection won’t just sit in a Seoul showroom. Instead, the ministry plans to splash high-fashion editorials across electronic billboards in global style capitals, including New York, Paris, and Milan, later this year.<\/p>\n

“With the global expansion of Korean content, international interest in our traditional attire is hotter than ever,” said Jung Hyang-mi, a senior policy official at the culture ministry. “This project will serve as a catalyst to solidify the hanbok as a highly desirable, wearable piece of content for fans worldwide.” <\/p>\n

For global fans looking to mirror their favorite idols, the message is clear: the hottest look coming out of Seoul isn’t runway streetwear \u2014 it’s royalty.<\/p>\n

This article was published with the assistance of generative AI and edited by The Korea Times.<\/p>\n","protected":false},"excerpt":{"rendered":"Stray Kids member Felix \/ Courtesy of JYP Entertainment Traditional attire has long wrestled with a stiff, museum-piece…\n","protected":false},"author":2,"featured_media":504280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[93,61,60,278],"class_list":["post-504279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-ie","tag-ireland","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/504279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=504279"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/504279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/504280"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=504279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=504279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=504279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}