{"id":504967,"date":"2026-06-17T21:54:08","date_gmt":"2026-06-17T21:54:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/504967\/"},"modified":"2026-06-17T21:54:08","modified_gmt":"2026-06-17T21:54:08","slug":"exclusive-apple-price-increases-unavoidable-tim-cook-says-in-wsj-exclusive","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/504967\/","title":{"rendered":"Exclusive | Apple Price Increases \u2018Unavoidable,\u2019 Tim Cook Says in WSJ Exclusive"},"content":{"rendered":"

Apple<\/a> AAPL -1.10%decrease; down pointing triangle<\/a> plans to raise prices on its products to offset the surging costs of memory and storage chips, Chief Executive Tim Cook<\/a> said in an exclusive interview with The Wall Street Journal.<\/p>\n

\u201cUnfortunately, price increases are unavoidable,\u201d he said. \u201cWe\u2019re doing our best to mitigate the huge increases that are being passed to us, and we\u2019ve been trying to shield our customers from the increases, but the situation has become unsustainable.\u201d<\/p>\n

Copyright \u00a92026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8<\/p>\n","protected":false},"excerpt":{"rendered":"Apple AAPL -1.10%decrease; down pointing triangle plans to raise prices on its products to offset the surging costs…\n","protected":false},"author":2,"featured_media":504968,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[120304,936,58450,58451,55973,113581,4312,58432,24873,58448,51394,58443,15586,215792,215397,215399,41634,58449,16615,215789,4518,215793,61,58437,58438,57305,58439,1694,215791,60,215794,215456,215796,215797,215799,215801,215800,215802,215798,2949,2720,1148,123,215790,30050,215795,4410,7891,10684,5688,89638,16614,80,23579,115,58452],"class_list":["post-504967","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-aapl","tag-apple","tag-ce-executive-news-filter","tag-ce-industry-news-filter","tag-capacity","tag-capacity-facilities","tag-computers","tag-computers-consumer-electronics","tag-consumer-electronics","tag-content-types","tag-corporate","tag-corporate-industrial-news","tag-dell","tag-dell-technologies-cl-c","tag-dragonfly-north-america","tag-dragonfly-world","tag-facilities","tag-factiva-filters","tag-gcapi","tag-gfx-contrib","tag-hp","tag-hpq","tag-ie","tag-industrial-electronics","tag-industrial-goods","tag-industrial-news","tag-integrated-circuits","tag-interviews","tag-interviews-with-corporate-executives","tag-ireland","tag-jp7974","tag-kwexclusive","tag-linkendrnrealtime-linkedarticle-dnco20260617007843","tag-linki1-wp-wsj-0003669121","tag-linki2-wp-wsj-0003669121","tag-linki3-wp-wsj-0003669121","tag-linki4-wp-wsj-0003669121","tag-linki5-wp-wsj-0003669121","tag-linki6-wp-wsj-0003669121","tag-management","tag-manufacturing","tag-marketing","tag-markets","tag-markets-marketing","tag-micron-technology","tag-mu","tag-nintendo","tag-north-america","tag-prices","tag-semiconductors","tag-senior-level-management","tag-synd","tag-technology","tag-tim-cook","tag-united-states","tag-wsj-pro-wsj-com"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/504967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=504967"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/504967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/504968"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=504967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=504967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=504967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}