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Shanghai, China – 22nd June: The beloved fantasy franchise Guild Wars expands into new territory with the announcement of a brand new free-to-play digital collectible card game (CCG), Mistbound. Officially licensed by ArenaNet, developed by NC, and globally published by bilibili, Mistbound marks the first CCG spin-off set within the Guild Wars universe. Designed around new multi-directional card movement mechanics, Mistbound aims to bring new energy to the traditional CCG universe and honor the legacy of Guild Wars for players.\u00a0<\/p>\n
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Please watch the official reveal video here: https:\/\/www.youtube.com\/watch?v=kADdGm3i1GY<\/a><\/p>\n
Mistbound is an all-new experience which bridges the gap between Guild Wars\u2019 MMO (Massively Multiplayer Online) legacy and the immensely popular deckbuilding strategy genre. Mistbound will draw upon the franchise\u2019s deep lore, iconic characters, and beautiful art and music, while simultaneously introducing new strategic depth, and community-driven content in both single-player and multiplayer modes.\u00a0<\/p>\n
“We felt it was time to give Guild Wars fans a new way to play together, inspired by the card game roots of the franchise, where they could compete in a competitive PvP arena in a CCG game space. Having all those experiences they love of the characters and creatures and the sounds of the world of Tyria brought to life in CCG,” said Colin Johanson, Studio Head at ArenaNet.\u00a0\u00a0<\/p>\n
In Mistbound, players will step into the boots of a commander, becoming one with the battlefield as they select cards to deploy onto a dynamic 5 x 3 tactical grid and crucially reposition them turn-by-turn in response to enemy movements. This feature dubbed \u2018Dynamic Movement Gameplay\u2019 allows each card to move in multiple directions per turn, ensuring exciting and unpredictable moment-to-moment gameplay.<\/p>\n
“One challenge with pursuing deep strategic combinations in card games is that the cards themselves can easily become overly complex,\u201d said Hwang Sunwoo, Producer of Mistbound at NC. “Rather than placing that complexity on individual cards, we wanted to express it through the battlefield. Our goal is to create a CCG that, over time, continues to offer more choices and gameplay possibilities, and one that players can enjoy for the long term.”\u00a0<\/p>\n
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See more insights into Mistbound’s development with the new interview trailer here:\u00a0https:\/\/www.youtube.com\/watch?v=0MPzcZVeskQ<\/a><\/p>\n
\u201cAt first, the game is approachable. Placing units on a battlefield and engaging in combat is intuitive, allowing new players to learn quickly. But as you continue playing, you begin focusing on the significance of every turn and every decision. Eventually, you discover the satisfaction of reading and controlling the entire board,\u201d said Baek Hakjun, Game Designer of Mistbound, better known as \u201cKranich,\u201d a former professional Hearthstone player and World Championship competitor.\u00a0<\/p>\n
Please see a summary of Mistbound\u2019s initial features below:<\/p>\n
Dynamic movement-driven gameplay
Deep yet accessible gameplay experience
Commander \u00d7 Profession System
Signature Guild Wars Audiovisual Identity
The collaboration between ArenaNet, NC and bilibili represents a meaningful new chapter in game development. ArenaNet\u2019s vibrant IP legacy, combined with NC\u2019s cutting-edge research and development capabilities, are now amplified by bilibili\u2019s player-first philosophy and expertise in community engagement.\u00a0\u00a0<\/p>\n
bilibili, often described as \u201cthe Chinese YouTube,\u201d remains relatively unknown in the West but has consistently demonstrated global distribution dedication, bringing hits like the recent Jujutsu Kaisen Phantom Parade to audiences worldwide. In China\u2019s entertainment ecosystem, bilibili stands as a true powerhouse in content creation and gaming communities. With 107 million daily active users boasting over 80% yearly retention, bilibili sets a benchmark for other major online video networks with its loyal and high-quality audience. bilibili is supported by more than 1.5 million professional content creators and a robust content ecosystem of 7,000+ interest groups, where gaming content dominates through livestreams, reviews, tutorials, and esports coverage, delivering unparalleled feedback driven insights.\u00a0\u00a0<\/p>\n
For Mistbound, this means development is guided not only by proven technical capability but also by direct, high-quality player input, particularly critical in the CCG space where meta evolution, community-driven events, and content creation shape a sustainable and engaging card game experience for players.<\/p>\n
To learn more about Mistbound including details of future play opportunities, please visit the game\u2019s official website<\/a> and visit the official YouTube channel<\/a>.
\u2014–<\/p>\n
About ArenaNet\u00a0<\/p>\n
ArenaNet is the developer of the groundbreaking Guild Wars 2 and best-selling Guild Wars online role-playing games. The studio’s mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate handcrafted artistry into every aspect of their games. ArenaNet formed in 2000 and it has attracted over 25 million players worldwide, with press and fans consistently calling Guild Wars 2 one of the best MMOs and RPGs of all time.\u00a0<\/p>\n
About NC\u00a0<\/p>\n
NC is a leading global game company dedicated to delivering immersive entertainment experiences through innovative online and mobile games. Founded in 1997 in South Korea, NC has established itself as one of the pioneers of the online gaming industry, known for creating globally recognized franchises across MMORPG, action, and multiplayer genres.\u00a0<\/p>\n
About bilibili\u00a0<\/p>\n
bilibili is an iconic online entertainment brand with a mission to enrich the everyday lives of younger generations in China. First launched in June 2009 and officially named \u201cbilibili\u201d in January 2010, the platform has evolved from a content community inspired by anime, comics, and games (ACG) into a comprehensive online entertainment ecosystem covering a wide range of genres and media formats, including video content, live streaming, and mobile games.\u00a0<\/p>\n
bilibili provides immersive entertainment experiences and high-quality content tailored to the evolving and diverse interests of its users and communities. The platform has been built upon the strong emotional connections users have with its content and community culture.\u00a0<\/p>\n
END<\/p>\n
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\n\tUnlike traditional static battlefield systems, Mistbound brings battles to life through a dynamic 5×3 tactical grid where both commanders and units can freely move, reposition, and outmaneuver opponents. This creates fast-paced, interactive matches that feel fresh, engaging, and full of tactical possibilities.\u00a0\u00a0<\/p>\n
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\n\tMistbound\u2019s movement system introduces exciting mechanics such as knockbacks, pulls, flanking opportunities, and shifting offense-defense positioning, adding meaningful strategic depth while remaining intuitive and easy to pick up. Commanders are no longer passive support characters standing in the backline, they actively join the fight as powerful playmakers capable of turning the tide of battle in dramatic ways.<\/p>\n
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\n\tIconic Guild Wars characters step onto the battlefield as commanders, each bringing unique abilities, traits, and tactical identity. Drawing direct inspiration from Guild Wars 2\u2019s long-standing nine professions, the system faithfully preserves the franchise\u2019s signature combat styles while opening up new strategic combinations. By freely pairing commanders and professions, Mistbound unlocks rich tactical diversity and reinforces the series\u2019 depth and class expression.\u00a0<\/p>\n
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\n\tMistbound continues the expressive fantasy visual legacy of the Guild Wars franchise. Beloved characters return with a refreshed presentation that blends epic scale with refined detail, delivering a visually rich experience that both honors the original aesthetic and reimagines it for a new strategic battlefield. Players are invited to rediscover the world of Guild Wars through a fresh yet familiar lens. With contributions from original music creators and character-driven voice performances, Mistbound delivers an immersive soundscape designed to evoke nostalgia while elevating emotional engagement for long-time fans and new players alike.\u00a0<\/p>\n
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\n\u2014–
\nFor All media enquiries, please email:
\nRenaissance PR
\nAndy Griffiths
\nandy@renaissancepr.biz<\/p>\n
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