\t\t\t\t\tExplore\t\t<\/p>\n
\t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n See latest videos, charts and news<\/p>\n \n\tOur pick: The Sony 65-inch BRAVIA 7 II True RGB 4K TV<\/a> is the company\u2019s latest TV that offers more vivid and brighter colors in picture quality. While sharpness and detail are important in a 4K Ultra HD TV, Sony\u2019s new model shines with brilliant and precise color volume, thanks to its True RGB (Red, Green, and Blue) LED display.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\tSony<\/p>\n \n\t\t\t\t\t\t\t\t\t\tNew for 2026\t\t\t\t\t\t<\/p>\n \t\t\t\t\tSony BRAVIA 7 II True RGB 4K TV\t\t<\/p>\n \n\t\t65-Inch\t<\/p>\n \t$2,299.99<\/p>\n \t$2,599.99<\/p>\n \t12% off<\/p>\n \n\t\tRelease date: Monday, June 22\t<\/p>\n \n\tThe Sony big screen TV is on sale right now for $2,299.99<\/a> (regularly $2,599.99) at Best Buy. But act fast and shop now, as these Sony TV deals end on Sunday (July 5).<\/p>\n \n\tWith True RGB, picture quality is brighter and vibrant with deeper, richer and more accurate color contrast that pops. This is ideal for gaming, especially with a PlayStation 5 since Sony makes both the 4K TV and console. Watching live sports, meantime, gets more immersive, with active color and action shifts for high-paced motion.<\/p>\n \n\tThe Sony BRAVIA 7 II True RGB 4K TV<\/a> is also great for rooms that get direct sunlight that would otherwise cut through picture quality and dull images. The contrasts on screen remain crisp and clear, even in daylight.<\/p>\n \n\tAs far as audio, Sony\u2019s newest 4K TV sounds as good as it looks with cinema-like audio, thanks to the company\u2019s \u201cAcoustic Multi-Audio+\u201d feature that matches and balances picture with sound for a layered viewing experience.<\/p>\n \n\tIt also has Sony\u2019s \u201c3D Surround Upscaling\u201d settings for a wider range of audio that\u2019s crisp, clear and detailed with advanced 3D audio. The TV also enhances dialogue and voices with its \u201cVoice Zoom 3\u201d feature, so you don\u2019t have to turn up the volume to hear characters talking to each other in a movie or TV show. The Sony BRAVIA 7 II True RGB 4K TV<\/a> makes your experience more memorable.<\/p>\n \n\tOther features to note: the 4K TV runs built-in Google TV with Gemini AI for voice navigation, controls and recommendations. It features popular video and music streaming apps, including Netflix, HBO Max, Prime Video, Hulu, Disney+, YouTube, Spotify and others.<\/p>\n \n\tBeginning on Monday, June 22, the Sony BRAVIA 7 II True RGB 4K TV<\/a> is available with prices starting at $1,599.99 at Best Buy. It ranges from 50 inches to 98 inches in size (though we\u2019re partial to the now-industry standard 65-inch model above). Learn more about Sony\u2019s new 4K TV deals at BestBuy.com<\/a>.<\/p>\n \n\tThe Sony TV deals come on the heels of Best Buy\u2019s \u201cTech Fest\u201d savings event<\/a>, which offer up to 50% off home theater products, gaming consoles and accessories, audio gear and more.<\/p>\n \n\tFor more\u00a0product recommendations<\/a>, check out our roundups of the\u00a0best Xbox deals<\/a>,\u00a0studio headphones\u00a0<\/a>and\u00a0Nintendo Switch accessories<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders…\n","protected":false},"author":2,"featured_media":513513,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,14978,21707,23938,2845,7697,80],"class_list":["post-513512","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-noads","tag-product-recommendations","tag-smart-tvs","tag-sony","tag-sponsored","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/513512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=513512"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/513512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/513513"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=513512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=513512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=513512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/09\/1758720310_177_lazyload-fallback.gif\")
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