{"id":52046,"date":"2025-09-30T04:58:11","date_gmt":"2025-09-30T04:58:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/52046\/"},"modified":"2025-09-30T04:58:11","modified_gmt":"2025-09-30T04:58:11","slug":"aura-takes-shape-prada-otb-and-lvmh-weigh-the-future-of-luxurys-blockchain-solution","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/52046\/","title":{"rendered":"Aura takes shape: Prada, OTB and LVMH weigh the future of luxury\u2019s blockchain solution"},"content":{"rendered":"<p>Beautifully performed arias are what Milan\u2019s La Scala theatre is most famous for. This last Saturday, however, it was Aura \u2014 luxury\u2019s open-access blockchain traceability tool \u2014 that took centre stage at the world\u2019s greatest opera house.<\/p>\n<p>It happened when Aura Blockchain Consortium was named the winner of the Groundbreaker Award at this year\u2019s edition of the <a href=\"https:\/\/www.voguebusiness.com\/story\/sustainability\/an-emotional-tribute-to-giorgio-armani-at-the-cnmi-sustainable-fashion-awards-2025\" rel=\"nofollow noopener\" target=\"_blank\">CNMI Sustainable Fashion Awards<\/a>. Part of what makes Aura so groundbreaking was reflected by the group of people that came up to receive it. As well as OTB Group\u2019s Stefano Rosso, there was Alexandra Lupas from Prada, Eric de Rocquigny from Richemont\u2019s Van Cleef &amp; Arpels, and LVMH\u2019s Nelly Mensah.<\/p>\n","protected":false},"excerpt":{"rendered":"Beautifully performed arias are what Milan\u2019s La Scala theatre is most famous for. This last Saturday, however, it&hellip;\n","protected":false},"author":2,"featured_media":52047,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[37549,778,61,60,4212,80],"class_list":["post-52046","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-aura-blockchain-consortium","tag-features","tag-ie","tag-ireland","tag-latest","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/52046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=52046"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/52046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/52047"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=52046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=52046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=52046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}