{"id":523626,"date":"2026-06-29T04:58:19","date_gmt":"2026-06-29T04:58:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/523626\/"},"modified":"2026-06-29T04:58:19","modified_gmt":"2026-06-29T04:58:19","slug":"paulus-unveils-creator-owned-ai-platform-be-ark-on-stage-at-cannes-lions-2026-campaign-brief-asia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/523626\/","title":{"rendered":"Paulus unveils creator-owned AI platform Be.Ark on stage at Cannes Lions 2026 \u2013 Campaign Brief Asia"},"content":{"rendered":"

\t\t\t June 29 2026, 12:02 pm | BY Kim Shaw | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Paulus<\/p>\n

\t\t\t\t\t \tAt Cannes Lions 2026, South Korean creative agency Paulus and AI platform company Re-Be.World unveiled Be.Ark, a creator-owned AI agent platform designed to give creatives ownership of the intelligence, knowledge and workflows they build over time.<\/p>\n

\u00a0<\/p>\n

The platform was introduced during a seminar titled Chaos to Kairos: The Age of Creator-owned Intelligence, hosted by Paulus Chief Creative Officer Thomas Hongtack Kim (above left). Paulus Creative Director Saffaan Qadir (above middle) and Studio K110 CEO and CCO Woori Nam (above right) joined the discussion.<\/p>\n

With a Bronze Lion already won by Paulus, the seminar focused on what the speakers described as the next major question facing the creative industry: not whether AI will replace creators, but who owns the intelligence created through years of experience, judgement and collaboration.<\/p>\n

Qadir argued that creative work has traditionally been \u201cfile-centric\u201d, with research, briefs and presentations documenting outcomes but rarely capturing the thinking behind them.<\/p>\n

\u201cIf intelligence is a living layer that evolves through interaction with the creator, then the real question becomes \u2013 who owns that intelligence?\u201d he said.<\/p>\n

Kim also questioned the current AI ecosystem, suggesting much of today\u2019s technology is designed around centralised data collection.<\/p>\n

\u201cToday\u2019s AI is built so that users\u2019 information, ways of thinking, and decision-making are recorded by a handful of global AI companies and fed back into LLM training,\u201d he said. \u201cIt is time to re-examine the direction of technological progress.\u201d<\/p>\n

Developed jointly by Paulus and Re-Be.World, Be.Ark allows creators to build AI agents whose memories and accumulated knowledge remain stored locally on the user\u2019s own computer rather than in the cloud. The companies say the local-first approach also provides greater security for confidential client material protected by NDAs.<\/p>\n

As a beta user of the platform, Woori Nam said: \u201cAs I kept talking and building interactions with Be.Ark\u2019s AI agent, at some point it became another being that resembled my own way of thinking and judgment at work, and I loved that I had made it and owned it.\u201d<\/p>\n

Kim added: \u201cBe.Ark\u2019s philosophy is that an AI agent should evolve into another persona \u2013 one that holds each individual user\u2019s taste, memory, and hard-won knowledge. That\u2019s why every Be.Ark agent has its own face and name.\u201d<\/p>\n

Closing the session, the speakers encouraged creators to take ownership of the AI systems they develop rather than contributing their expertise to centralised models.<\/p>\n

\u201cThis is a Kairos \u2013 a decisive moment, a window now open for creators,\u201d said Kim. \u201cDon\u2019t hand over the creativity you\u2019ve built over years; own your own intelligence.\u201d<\/p>\n

Be.Ark is available as a free download from Re-Be.World<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"June 29 2026, 12:02 pm | BY Kim Shaw | No Comments At Cannes Lions 2026, South Korean…\n","protected":false},"author":2,"featured_media":523627,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,80],"class_list":["post-523626","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/523626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=523626"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/523626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/523627"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=523626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=523626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=523626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}