{"id":52366,"date":"2025-09-30T08:46:09","date_gmt":"2025-09-30T08:46:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/52366\/"},"modified":"2025-09-30T08:46:09","modified_gmt":"2025-09-30T08:46:09","slug":"walker-books-prioritising-brand-focused-publishing-belinda-ioni-rasmussen-tells-childrens-conference","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/52366\/","title":{"rendered":"Walker Books prioritising \u2018brand-focused publishing\u2019, Belinda Ioni Rasmussen tells Children&#8217;s Conference"},"content":{"rendered":"<p><a href=\"\/news\/news\" class=\"aos-SectionTitle aos-NM aos-FL aos-MR10px aos-MB5px\">News<\/a>Sep 29, 2025by\u00a0Maia Snow<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/09\/123.jpg\" alt=\"Belinda Ioni Rasmussen \" title=\"Belinda Ioni Rasmussen \" class=\"aos-Image aos-W100\"\/><\/p>\n<p>Belinda Ioni Rasmussen<\/p>\n<p>The president of the children\u2019s publisher, Walker Books, Belinda Ioni Rasmussen, has told The Bookseller\u2019s Children\u2019s Conference that they are prioritising \u201cbrand focused publishing\u201d and the way they approach characters, following the success of The Gruffalo.<\/p>\n<p style=\"text-align: center;\">You&#8217;ve hit your free article limit.<\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\">Serious about the book trade?\u00a0<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.thebookseller.com\/subscribe?utm_source=thebookseller&amp;utm_medium=paywall&amp;utm_campaign=anon+user+paywall\" rel=\"nofollow noopener\" target=\"_blank\">Join thousands of industry professionals who never miss a story.<\/a><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: left;\">Sign in or create a free account to unlock 2 articles a month and receive tailored newsletters with the latest from the book trade.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: left;\">Want full access? <a href=\"https:\/\/www.thebookseller.com\/subscribe?utm_source=thebookseller&amp;utm_medium=paywall&amp;utm_campaign=anon+user+paywall\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe<\/a> from just \u00a33.65 a week and unlock full access to exclusive interviews, rights deals, industry data and more:\u00a0<\/p>\n<p style=\"text-align: left;\">\ud83d\udddeWeekly print copies of The Bookseller magazine\u00a0<br \/>\ud83d\udcf1Unlimited access to thebookseller.com (single user)\u00a0<br \/>\ud83d\udc68\u200d\ud83d\udcbbThe Bookseller digital edition for desktop, tablet and mobile\u00a0<br \/>\ud83d\udc8cSubscriber-only newsletters\u00a0<br \/>\ud83d\udcdaTwice-yearly Buyer\u2019s Guides worth \u00a330\u00a0<br \/>\ud83d\udca1Discounts on events and conferences<\/p>\n","protected":false},"excerpt":{"rendered":"NewsSep 29, 2025by\u00a0Maia Snow Belinda Ioni Rasmussen The president of the children\u2019s publisher, Walker Books, Belinda Ioni Rasmussen,&hellip;\n","protected":false},"author":2,"featured_media":52367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[288,93,61,60],"class_list":["post-52366","post","type-post","status-publish","format-standard","has-post-thumbnail","category-books","tag-books","tag-entertainment","tag-ie","tag-ireland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/52366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=52366"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/52366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/52367"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=52366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=52366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=52366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}