{"id":526994,"date":"2026-07-01T04:10:17","date_gmt":"2026-07-01T04:10:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/526994\/"},"modified":"2026-07-01T04:10:17","modified_gmt":"2026-07-01T04:10:17","slug":"the-top-10-supplement-brands-on-tiktok-shop","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/526994\/","title":{"rendered":"The Top 10 Supplement Brands on TikTok Shop"},"content":{"rendered":"

\n\tPeople are buying supplements<\/a> on TikTok Shop.<\/p>\n

\n\tData from Charm.io shows that supplement brands offering a wide variety of benefits \u2014 from gut health to hair growth to sleep quality and beyond \u2014 are doing big business on the social commerce platform, with the top 10 brands this year collectively exceeding an estimated $182 million in revenue during the last six months. <\/p>\n

\n\tCalifornia-based Micro Ingredients leads the category, with roughly $31.2 million in sales year-to-date. The brand\u2019s top seller is its Collagen Peptides Powder, which is priced at $31 for 40 packets and is powered by a blend of collagen peptides, biotin, vitamin C and hyaluronic acid.<\/p>\n

\n\tMicro Ingredients also offers other popular products \u2014 including ashwagandha-infused softgels that are said to boost testosterone levels in men and women \u2014 which are frequently promoted and sold via the brand\u2019s TikTok Shop livestreams.<\/p>\n

\n\tWhile live selling has become increasingly popular across beauty categories, it\u2019s particularly prominent in supplements, with the majority of the platform\u2019s top-10 brands in the category incorporating them into their strategies regularly. Supplement products pages are often less detailed on TikTok Shop than they appear in other places, including brands\u2019 owned channels, and these livestreams add a layer of insight into how the products work and who should use them.<\/p>\n

\n\tOther top performers on the platform include Goli Nutrition for its vitamin gummies, and 2014-founded MaryRuth\u2019s for its liquid hair growth supplement, which are among the few that also have footprints at big-box retailers like Walmart, Target and Whole Foods. <\/p>\n

\n\tPhysician\u2019s Choice, a Chicago-based brand, ranks number-seven with $14.5 million in TikTok Shop sales this year. The brand recruited mega-influencer Alix Earle <\/a>to post a video promoting its $17 fiber gummies in a deal that also granted the brand the rights to use Earle\u2019s image where it sells the product, including on Amazon, where more than 30,000 units have sold this month.<\/p>\n

\n\tThe strategy is similar to that implemented by the TikTok-viral Korean supplement brand Foodology <\/a>back in January, which tapped Kylie Jenner <\/a>for a sponsored video promoting its debloating \u201ccutting\u201d jellies. Jenner\u2019s face, as it appeared in the video, still appears alongside the jellies wherever they are sold online.<\/p>\n

\n\tThough Foodology doesn\u2019t rank as a top-10 supplement brand on TikTok Shop, another cutting jelly brand, Leefar, does. <\/p>\n

\t\t\t\t\t\t\"supplement<\/p>\n","protected":false},"excerpt":{"rendered":"People are buying supplements on TikTok Shop. Data from Charm.io shows that supplement brands offering a wide variety…\n","protected":false},"author":2,"featured_media":526995,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[44109,103,61,60,446,4674,58,1184],"class_list":["post-526994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-beauty-industry","tag-health","tag-ie","tag-ireland","tag-nutrition","tag-retail","tag-social-media","tag-wellness"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/526994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=526994"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/526994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/526995"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=526994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=526994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=526994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}