{"id":529262,"date":"2026-07-02T11:41:09","date_gmt":"2026-07-02T11:41:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/529262\/"},"modified":"2026-07-02T11:41:09","modified_gmt":"2026-07-02T11:41:09","slug":"bts-member-jung-kook-is-graffs-new-global-ambassador","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/529262\/","title":{"rendered":"BTS Member Jung Kook Is Graff\u2019s New Global Ambassador"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSHINING MOMENT: <a href=\"https:\/\/wwd.com\/tag\/graff\/\" id=\"auto-tag_graff\" data-tag=\"graff\" rel=\"nofollow noopener\" target=\"_blank\">Graff<\/a> has tapped Jung Kook as its latest ambassador.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe jeweler dropped a campaign on Thursday to introduce the <a href=\"https:\/\/wwd.com\/tag\/bts\/\" id=\"auto-tag_bts\" data-tag=\"bts\" rel=\"nofollow noopener\" target=\"_blank\">BTS<\/a> member and <a href=\"https:\/\/wwd.com\/tag\/k-pop\/\" id=\"auto-tag_k-pop\" data-tag=\"k-pop\" rel=\"nofollow noopener\" target=\"_blank\">K-pop<\/a> star\u2019s new role.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cJung Kook is a cultural icon, recognize for his multi-faceted talent,\u201d said Fran\u00e7ois <a href=\"https:\/\/wwd.com\/accessories-news\/jewelry\/graff-65th-anniversary-exhibition-shanghai-singapore-1238144305\/\" id=\"related_article_link_graff\" data-tag=\"graff\" rel=\"nofollow noopener\" target=\"_blank\">Graff<\/a>, chief executive officer of the jewelry house. \u201cBold and refined, he always offers remarkable performances. Just like Graff, which strives to push the boundaries of high jewelry, [he] explores and constantly surpasses those of his creativity.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe South Korean musical artist said he was \u201cprofoundly honored\u201d to be Graff\u2019s newest ambassador, describing the house as \u201cthe originator of so many legends throughout the decades.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn the campaign, he sports new larger designs from the Laurence Graff line, which reinterprets the founder\u2019s knack for finding and cutting exceptional diamonds as faceted precious metal links.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe announcement comes as <a href=\"https:\/\/wwd.com\/eye\/people\/celebrities-front-row-celine-men-spring-2027-ready-to-wear-1239043540\/\" id=\"related_article_link_bts\" data-tag=\"bts\" rel=\"nofollow noopener\" target=\"_blank\">BTS<\/a> \u2013 whose other members are RM, Jin, Suga, J-Hope, Jimin and V \u2013 is on the European leg of the global tour for its \u201cArirang\u201d album, with upcoming dates in Belgium, London, Germany and Paris.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJung Kook was named ambassador for watchmaker Hublot in February.<\/p>\n","protected":false},"excerpt":{"rendered":"SHINING MOMENT: Graff has tapped Jung Kook as its latest ambassador. The jeweler dropped a campaign on Thursday&hellip;\n","protected":false},"author":2,"featured_media":529263,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[169137,6432,93,225362,61,60,6521,278],"class_list":["post-529262","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-brand-ambassadors","tag-bts","tag-entertainment","tag-graff","tag-ie","tag-ireland","tag-k-pop","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/529262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=529262"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/529262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/529263"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=529262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=529262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=529262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}