{"id":530180,"date":"2026-07-02T23:21:11","date_gmt":"2026-07-02T23:21:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/530180\/"},"modified":"2026-07-02T23:21:11","modified_gmt":"2026-07-02T23:21:11","slug":"iphone-demand-splits-as-us-and-europe-pick-up-but-china-slips-survey-finds","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/530180\/","title":{"rendered":"iPhone demand splits as US and Europe pick up but China slips, survey finds"},"content":{"rendered":"

\"iPhone<\/a> iPhone demand splits as US and Europe pick up but China slips, survey finds Proactive uses images sourced from Shutterstock <\/p>\n

Demand for Apple Inc’s (NASDAQ:AAPL, XETRA:APC)<\/a>\u00a0iPhone is strengthening in the United States and Europe but weakening in China, according to a new consumer survey from UBS. <\/p>\n

The Swiss bank polled more than 7,500 smartphone users across the United States, United Kingdom, China, Germany and Japan to gauge appetite for a new handset. <\/p>\n

The share of American consumers planning to buy an iPhone in the next 12 months rose to around 20%, up from the year before. <\/p>\n

Purchase intent also climbed in the United Kingdom and Germany, but slipped in China to roughly 15%, a new low for the second quarter in the survey’s history. <\/p>\n

UBS said the Chinese reading was a concern, given the country accounts for about a fifth of iPhone sales and may signal wider economic and competitive pressures. <\/p>\n

The findings come ahead of an event in September at which Apple is widely expected to launch its first foldable iPhone. <\/p>\n

The survey found that appetite for a foldable made by Apple was far higher than for foldable phones in general, a gap UBS reads as a positive sign for demand. <\/p>\n

The bank believes a foldable device would give consumers a more compelling reason to upgrade than the artificial intelligence features Apple unveiled at its developer conference in June. <\/p>\n

Interest in those Apple Intelligence features has cooled, with the proportion of respondents saying the technology would prompt them to upgrade sooner falling to about 24%. <\/p>\n

Nearly a third said the features would have no bearing on their decision to buy a new phone. <\/p>\n

Apple retained the strongest customer loyalty of any handset maker, with about 86% of iPhone owners saying their next phone would also be an iPhone. <\/p>\n

UBS kept a ‘neutral’ rating on Apple shares, with a price target of $296 against a closing price of $287.55. <\/p>\n

The bank argued the current valuation, at about 31 times expected earnings, already reflects improving demand. <\/p>\n

It flagged possible price rises linked to higher memory costs, alongside uncertainty over Apple’s product roadmap, as factors capping the shares. <\/p>\n","protected":false},"excerpt":{"rendered":"iPhone demand splits as US and Europe pick up but China slips, survey finds Proactive uses images sourced…\n","protected":false},"author":2,"featured_media":530181,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1646,225701,114,61,4178,60,202,80],"class_list":["post-530180","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-apple-inc","tag-apple-shares","tag-china","tag-ie","tag-iphone","tag-ireland","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/530180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=530180"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/530180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/530181"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=530180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=530180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=530180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}