{"id":535395,"date":"2026-07-06T08:09:08","date_gmt":"2026-07-06T08:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/535395\/"},"modified":"2026-07-06T08:09:08","modified_gmt":"2026-07-06T08:09:08","slug":"itv-to-sell-media-entertainment-unit-to-sky-for-1-6bn","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/535395\/","title":{"rendered":"ITV to sell media &#038; entertainment unit to Sky for \u00a31.6bn"},"content":{"rendered":"<p>UK broadcaster ITV said today it had agreed to sell its media and entertainment division to Comcast&#8217;s Sky for \u00a31.6 billion.<\/p>\n<p>ITV will receive \u00a31.2 billion in cash, an earn out of up to \u00a3200m dependent on its advertising performance in the 2027 financial year and also &#8220;The Great British Bake Off&#8221; maker Love Productions, which will join the remaining ITV Studios business, the companies said.<\/p>\n<p>Sky CEO Dana Strong said it was a &#8220;defining moment&#8221; for British media.<\/p>\n<p>Combining Britain&#8217;s biggest free-to-air commercial broadcaster and the pay-TV company Sky would have been unthinkable just a few years ago, but the rise of YouTube and streamers such as Netflix, Amazon and Disney, has left long-established broadcasters scrambling for scale.<\/p>\n<p>&#8220;Bringing Sky and ITV Media &amp; Entertainment together combines the very best of free-to-air television, pay TV and streaming, ensuring viewers across the UK continue to enjoy outstanding British programming in a rapidly changing world,&#8221; Strong said.<\/p>\n<p>&#8220;ITV will remain a public service broadcaster at the heart of British life, and we&#8217;re excited about the future we can build together,&#8221; the CEO added.<\/p>\n<p>The deal will leave ITV as a standalone production business, making shows for the combined ITV-Sky as well as other broadcasters and streamers globally.<\/p>\n<p>The newly combined ITV M&amp;E and Sky has committed to spend a minimum of \u00a32.1 billion over 2028-2032.<\/p>\n","protected":false},"excerpt":{"rendered":"UK broadcaster ITV said today it had agreed to sell its media and entertainment division to Comcast&#8217;s Sky&hellip;\n","protected":false},"author":2,"featured_media":535396,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[93,61,60,282],"class_list":["post-535395","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-ie","tag-ireland","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/535395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=535395"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/535395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/535396"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=535395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=535395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=535395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}