{"id":537388,"date":"2026-07-07T11:46:08","date_gmt":"2026-07-07T11:46:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/537388\/"},"modified":"2026-07-07T11:46:08","modified_gmt":"2026-07-07T11:46:08","slug":"refy-teams-up-with-sephora-to-try-and-conquer-the-eu","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/537388\/","title":{"rendered":"Refy teams up with Sephora to try and conquer the EU"},"content":{"rendered":"<p style=\"line-height:1.38\"><a href=\"https:\/\/cosmeticsbusiness.com\/refy-beauty-180315\" rel=\"nofollow noopener\" target=\"_blank\">Refy<\/a> has teamed up with beauty retail giant <a href=\"https:\/\/cosmeticsbusiness.com\/sephora-uk-reveals-opening-date-of-boutique-london-stores\" rel=\"nofollow noopener\" target=\"_blank\">Sephora<\/a> to try and conquer the European market.<\/p>\n<p>The viral UK make-up brand is making its debut on the <a href=\"https:\/\/cosmeticsbusiness.com\/lvmh-sales-sink-on-disappointing-beauty-performance-offset\" rel=\"nofollow noopener\" target=\"_blank\">LVMH<\/a>-owned retailer\u2019s European website from 17 August.<\/p>\n<p style=\"text-align: center;\">Due to demand, the entry deadline for the Pure Beauty Awards has been extended until 24 July! Don&#8217;t miss your chance to gain recognition from industry experts and consumers alike. <a href=\"https:\/\/hpcimedia.com\/pure-beauty-awards-uk\/\" target=\"_blank\" rel=\"nofollow noopener\">Click here<\/a> for more information.<\/p>\n<p>A further rollout to 57 Sephora stores in 13 countries will follow on 31 August, including in France, Italy, Spain, Turkey and Poland.<\/p>\n<p>The launch is Refy\u2019s biggest retail expansion to date and marks a \u201csignificant milestone\u201d in the brand\u2019s global growth journey, the company said in a statement.<\/p>\n<p>Further afield, Refy has also expanded in markets outside of Europe, entering Sephora in the US, Canada and Middle East.<\/p>\n<p>Refy is also now available in retailers <a href=\"https:\/\/cosmeticsbusiness.com\/space-nk-to-open-new-london-flagship-oxford-circus\" rel=\"nofollow noopener\" target=\"_blank\">Space NK<\/a>, <a href=\"https:\/\/cosmeticsbusiness.com\/selfridges-annual-sales-plummet-for-fifth-consecutive-year\" rel=\"nofollow noopener\" target=\"_blank\">Selfridges<\/a> and Brown Thomas in the UK and Ireland.<\/p>\n<p>Founded in 2020 by <a href=\"https:\/\/cosmeticsbusiness.com\/social-media-sensation-jess-hunt-s-refy-pops-up-in-london-180313\" rel=\"nofollow noopener\" target=\"_blank\">Jess Hunt <\/a>and <a href=\"https:\/\/cosmeticsbusiness.com\/tropic-susie-ma-refy-jenna-meek-dragons-den\" rel=\"nofollow noopener\" target=\"_blank\">Jenna Meek<\/a>, Refy gained prominence with must-have viral products, such as Lip Sculpt lip liner and Brow Sculpt for shaping and setting brows.<\/p>\n<p>\u201cThis launch is an incredibly exciting milestone for Refy and one we have been working towards for a long time,&#8221; said Hunt, Refy\u2019s Creative Director and co-founder.<\/p>\n<p>&#8220;We have built an amazing community across Europe through direct-to-consumer (DTC) and our social channels.<\/p>\n<p>\u201cAnd we are so excited to finally bring Refy into Sephora stores across the region, allowing customers to discover and experience Refy in real life.\u201d<\/p>\n<p>Meek, Refy\u2019s CEO and co-founder, added: \u201cEurope has always been an important market for us and we have already seen incredible demand from customers across the region.\u00a0<\/p>\n<p>\u201cLaunching with Sephora Europe is a huge moment for the business and a testament to the strength of our community, products and team.\u00a0<\/p>\n<p>\u201cWe can not wait to introduce Refy to even more customers across Europe.\u201d<\/p>\n<p>Related content:<\/p>\n<p>                                    <a data-unique-id=\"4491\" data-is-mobile=\"1\" rel=\"nofollow\" href=\"#\" data-url=\"\/banner-load\/3987\/11\/6\/4491\/357133565\"><img decoding=\"async\" alt=\"\" data-delay=\"0\" data-duration=\"10\" src=\"https:\/\/cosmeticsbusiness.com\/banner-image\/4491.gif\" bad-src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAIAAACQd1PeAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsMAAA7DAcdvqGQAAAAMSURBVBhXY\/j\/\/z8ABf4C\/qc1gYQAAAAASUVORK5CYII=\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Refy has teamed up with beauty retail giant Sephora to try and conquer the European market. The viral&hellip;\n","protected":false},"author":2,"featured_media":537389,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,80],"class_list":["post-537388","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/537388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=537388"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/537388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/537389"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=537388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=537388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=537388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}