{"id":537728,"date":"2026-07-07T16:13:10","date_gmt":"2026-07-07T16:13:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/537728\/"},"modified":"2026-07-07T16:13:10","modified_gmt":"2026-07-07T16:13:10","slug":"le-sserafim-boompala-on-wnba-x-amazon-music-in-the-paint-preview","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/537728\/","title":{"rendered":"LE SSERAFIM ‘Boompala’ on WNBA x Amazon Music ‘In the Paint’: Preview"},"content":{"rendered":"

\n\tLE SSERAFIM<\/a> are bringing their latest hit song to the basketball court. The K-pop group will perform on the first-ever WNBA<\/a> edition of \u201cAmazon Music Presents: In the Paint\u201d<\/a> this week, Billboard can exclusively announce on Tuesday (June 7).<\/p>\n

\n\tSakura, Yunjin, Kazuha and Eunchae will headline the show to perform their latest single \u201cBoompala\u201d following the Prime Video broadcast of the Indiana Fever vs. Phoenix Mercury WNBA game on Thursday. In our exclusive preview of the performance, group leader Kim Chaewon is on leave due to a neck injury, while the remaining quartet performs in front of a basketball hoop, leading a joint dance to the song\u2019s chorus.<\/p>\n

\n\tFollowing the show, fans can head to the Amazon Music<\/a> app to watch an exclusive performance of the group\u2019s song \u201cSpaghetti.\u201d<\/p>\n

\n\tWith this performance, LE SSERAFIM joins a roster of artists who have previously headlined NBA editions of \u201cAmazon Music Presents: In the Paint,\u201d including Weezer, Kehlani, TAEMIN, Clipse, Nas, YG, Charlie Puth and BigXthaPlug.<\/p>\n

\n\t\u201cLaunching the WNBA edition of \u2018In the Paint\u2019 is a natural next step for the series,\u201d said Kirdis Postelle, global head of content development and distribution at Amazon Music. \u201cWe\u2019re always looking for new ways to connect music and sports<\/a>, and with the WNBA\u2019s popularity continuing to surge and LE SSERAFIM cementing its place as a global phenomenon, bringing the two together for this performance was a natural fit.\u201d<\/p>\n

\n\tLast month, LE SSERAFIM landed their third No. 1 and sixth top 10 on Billboard\u2019s Top Album Sales<\/a> chart, as PUREFLOW opened atop the list dated June 6. The project\u2019s release came with 34,000 copies sold in the United States in the week ending May 28, according to Luminate. Lead single \u201cBoompala\u201d is one of the group\u2019s 12 entries on the Billboard Global 200<\/a>, so far peaking at No. 98. The \u201cIn the Paint\u201d performance previews what\u2019s to come from the group\u2019s upcoming 2026 LE SSERAFIM TOUR \u2018PUREFLOW,\u2019 starting July 11 in South Korea and including nine U.S. stops in September and October.<\/p>\n


\"Billboard
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