{"id":538710,"date":"2026-07-08T05:48:23","date_gmt":"2026-07-08T05:48:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/538710\/"},"modified":"2026-07-08T05:48:23","modified_gmt":"2026-07-08T05:48:23","slug":"how-a-global-gambling-empire-used-ireland-to-exploit-addicts-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/538710\/","title":{"rendered":"How a global gambling empire used Ireland to exploit addicts \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Stefan* was not the only victim. <\/p>\n<p class=\"c-paragraph paywall \">The 48-year-old Austrian resident gambler lost \u20ac70,000 on two casinos linked to an international gambling giant that skirts regulations by concealing its links to a network of black-market websites. <\/p>\n<p class=\"c-paragraph paywall \">Ireland is just one of a number of countries used to funnel profits from these websites to their owners.<\/p>\n<p class=\"c-paragraph paywall \">A one-year investigation \u2013 led by journalism consortium Investigate Europe and involving The Irish Times and media outlets across 15 other countries \u2013 has found that international gambling company Soft2Bet received hundreds of millions of euro from the profits of unlicensed gambling platforms. <\/p>\n<p class=\"c-paragraph paywall \">The proceeds came from gamblers \u2013 including Stefan \u2013 who lost large sums of money on black-market sites operating without the restrictions or safeguards that regulated gambling sites must adhere to in order to prevent problem gambling. <\/p>\n<p class=\"c-paragraph paywall \">One of those is Rebecca*, who lives in the UK. She lost \u00a3145,000 (\u20ac169,000) after customer agents ignored her requests to self-exclude from an unlicensed casino linked to Soft2Bet. <\/p>\n<p class=\"c-paragraph paywall \">\u201cI was so desperate and I felt so full of panic,\u201d the English woman said. \u201cIt\u2019s abuse of vulnerable people.\u201d <\/p>\n<p class=\"c-paragraph paywall \">As early as 2017, several European regulators had added Soft2Bet websites to their blacklists of illegal casinos. <\/p>\n<p class=\"c-paragraph paywall \">Such websites, including those registered in small offshore jurisdictions such as the Caribbean island of Cura\u00e7ao, are criticised for not sufficiently preventing money laundering, for failing to pay out winnings and for fuelling gambling addiction. <\/p>\n<p class=\"c-paragraph paywall \">Although many European states have blacklists to block offshore sites that target their countries, a new Irish regulator has only had these powers since February. Since July 1st, the Gambling Regulatory Authority of Ireland (GRAI) has taken over licensing of remote betting previously overseen by the Department of Justice and the Revenue Commissioners.<\/p>\n<p class=\"c-paragraph paywall \">It is illegal for offshore sites to offer bookmaking services in Ireland without a licence to be a remote bookmaking operation (RBO). In 2025 there were 91 RBO licences and 10 remote betting intermediary licences issued by Revenue, up from 21 and four respectively in 2016. <\/p>\n<p class=\"c-paragraph paywall \">The GRAI warned that providing betting activity in Ireland without a licence was \u201ca serious offence\u201d. It would not comment on individual operators but said it was \u201ccognisant of the risk of black-market operators and is committed to addressing them in a robust and proportionate manner\u201d. <\/p>\n<p class=\"c-paragraph paywall \">Ireland has granted RBO licences to six companies associated with Soft2Bet since 2022. <\/p>\n<p>The Irish connection<\/p>\n<p class=\"c-paragraph paywall \">One of those companies granted an RBO licence was Zentoria. According to the RBO register, Zentoria has an address on the upmarket Waterloo Road in Ballsbridge, south Dublin. <\/p>\n<p class=\"c-paragraph paywall \">This is the location of the office of Cafico International, a company services provider. Two other Soft2Bet-related entities with Irish RBO licences, Salvia and Sky Rain, have their addresses located there too. <\/p>\n<p class=\"c-paragraph paywall \">Although Zentoria\u2019s licence said its online brand was the website Spinspotamia, that website is not currently accessible in Ireland. <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Zentoria was granted a remote bookmaking operation (RBO) licence by Irish authorities and has shown up as the recipient of customer payments from non-Irish licensed gambling sites.\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/DFCLG6CBEBDXXBDPW5UTBNUDYE.jpg\"   width=\"400\" height=\"456\"\/>Zentoria was granted a remote bookmaking operation licence by Irish authorities and has shown up as the recipient of non-Irish customers&#8217; payments for a gambling site that is not licensed in Ireland called OnlySpins <\/p>\n<p class=\"c-paragraph paywall \">Zentoria\u2019s name has shown up as the recipient of customer payments from non-Irish licensed gambling sites, according to the investigation by The Irish Times, Investigate Europe and other media outlets. This includes OnlySpins, a pornographic gambling site that incentivises users to make more wagers in exchange for AI-generated and real female models taking their clothes off on virtual \u201cdates\u201d. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIt\u2019s two addictions at the same time and it\u2019s the easiest way to reach out to the youth,\u201d said a former customer agent who spoke about their time working for Soft2Bet. <\/p>\n<p class=\"c-paragraph paywall \">The investigation found no age or identity verification was required to sign up for the website. <\/p>\n<p class=\"c-paragraph paywall \">OnlySpins appears to hold no gambling licence in Europe. It has a licence in Tobique, a small First-Nation reserve in New Brunswick, Canada. The regulator there did not respond to requests for comment. <\/p>\n<p class=\"c-paragraph paywall \">The sexualised betting site received more than one million visits from EU countries between February and April 2026, according to online website traffic data. <\/p>\n<p class=\"c-paragraph paywall \">When paying by card in Belgium, the investigation found that users were asked to send money to Zentoria in Ireland. <\/p>\n<p class=\"c-paragraph paywall \">OnlySpins says on its website that its payment management services are provided by Morada Horizon Services Ltd (MHS), another Irish company.<\/p>\n<p class=\"c-paragraph paywall \">The registered address for MHS is based at the same address on Lower Baggot Street in Dublin city centre as Kinore, a well-known accountancy firm. Kinore is the company secretary for MHS. <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Onlyspins screenshots\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/7OGSZXOPZBDDLI4SNFNL37T7W4.jpg\"   width=\"800\" height=\"525\"\/>A screenshot from the OnlySpins website, which appears to hold no gambling licence in Europe <\/p>\n<p class=\"c-paragraph paywall \">Larissa Feeney, chief executive of Kinore who won \u201cCEO of the Year\u201d at this year Image PwC Awards, organised by Image magazine and sponsored by the accountancy giant, told The Irish Times her company had no knowledge of MHS being involved in providing payroll services for OnlySpins. <\/p>\n<p class=\"c-paragraph paywall \">She said MHS engaged with Kinore \u201csolely in respect of company secretarial and registered office services we offer as a service\u201d for a fee of \u20ac798, plus VAT. <\/p>\n<p class=\"c-paragraph paywall \">Feeney said the information provided to Kinore stated that the company\u2019s business was \u201cgambling and betting activities\u201d. <\/p>\n<p class=\"c-paragraph paywall \">Under anti-money laundering legislation, this required Kinore to perform enhanced due diligence checks. Feeney said it carried out such checks on all clients, but that the checks showed up no issues of concern. She said Kinore had no \u201cvisibility\u201d of the company\u2019s commercial activities. <\/p>\n<p class=\"c-paragraph paywall \">She said the information uncovered by The Irish Times about MHS\u2019s operations were \u201cboth surprising and deeply concerning\u201d. Kinore would not have acted for the company if it had been aware of such activities, she said. <\/p>\n<p class=\"c-paragraph paywall \">Feeney said Kinore would immediately disengage from acting as MHS\u2019s company secretary and registered office provider. <\/p>\n<p class=\"c-paragraph paywall \">The Irish Times-Investigate Europe investigation is able to link all these Irish companies to Soft2Bet. <\/p>\n<p class=\"c-paragraph paywall \">Internal leaks from Soft2Bet show company executives planning to set up \u201cMorada Horizon\u201d in Ireland. According to internal company chats, executives discussed how the \u201cfinance team is co-ordinating with local providers on tax registration and related support\u201d. <\/p>\n<p class=\"c-paragraph paywall \">Company records show Lornioco Ltd, a company based on the Marshall Islands in the central Pacific Ocean, owns MHS and Naale Ltd. Records show it also owns Zentoria.  <\/p>\n<p class=\"c-paragraph paywall \">Naale, which holds an Irish RBO licence, has been used by Soft2Bet for its Rabona and Wazamba betting sites. Neither of those two sites carried out age verification checks when The Irish Times signed up to gamble on them this week. <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\".\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/QLFIJY5S3BFLLCNZSHRUPUIU54.gif\"   width=\"800\" height=\"658\"\/>. The \u2018Steve Jobs\u2019 of online gaming<\/p>\n<p class=\"c-paragraph paywall \">Ukrainian-Israeli businessman Uri Poliavich created Soft2Bet in 2016, eager to capitalise on the exploding popularity of online gambling. Over the following years, Soft2Bet established itself as a major supplier of back-end technology to the industry. Today, it claims its software is used by 10 million users globally. <\/p>\n<p class=\"c-paragraph paywall \">The company owns casino and sports betting brands from Greece and Sweden to Mexico and Canada. Betting sites linked to Soft2Bet have struck several notable sponsorship deals, including with Italian football giants Napoli. <\/p>\n<p class=\"c-paragraph paywall \">Two of its brands count Diego Simeone, manager of Spanish football giants Atl\u00e9tico Madrid, as an ambassador, while another is partnered with the Canadian Football League. Simeone\u2019s representative said he \u201chas only authorised the use of his image in countries where the company holds the necessary licence\u201d. <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Atl&#xE9;tico Madrid coach Diego Simeone is an ambassador for two of Soft2Bet's brands. Photograph: JAvier Soriano\/Getty\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/GODMZ54QOJEURERQZWF6457P7M.jpg\"   width=\"400\" height=\"408\"\/>Atl\u00e9tico Madrid coach Diego Simeone is an ambassador for two of Soft2Bet&#8217;s brands. Photograph: Javier Soriano\/Getty <\/p>\n<p class=\"c-paragraph paywall \">Together, these business strands have propelled Soft2Bet into the upper echelons of the online gambling world, with the company making \u20ac152 million profit in 2024 and receiving dozens of high-profile awards.<\/p>\n<p class=\"c-paragraph paywall \">For years, Soft2Bet and its partners discreetly operated unlicensed websites through two shell companies: Araxio Development and Rabidi. Registered in Cura\u00e7ao, a Caribbean tax haven granting cheap and light-touch gambling licences, the offshore entities laid the foundations for a highly lucrative business. <\/p>\n<p class=\"c-paragraph paywall \">Months after Soft2Bet launched in 2016, Poliavich set up Araxio and a few years later Rabidi was formed, this time through a Soft2Bet employee. <\/p>\n<p class=\"c-paragraph paywall \">These vehicles provided Cura\u00e7ao licences for dozens of websites, away from the prying eyes of western regulators. None of the websites had approval to operate in Europe, where much stricter player protections exist, but all reeled in players from across the Continent. <\/p>\n<p class=\"c-paragraph paywall \">To process deposits  the two subsidiaries of the casinos were set up in Cyprus. The name Soft2Bet did not appear anywhere. <\/p>\n<p class=\"c-paragraph\">\u201cPlayers were like&#8230; \u2018my rent is due. I can\u2019t feed my kid\u2019\u201d<\/p>\n<p class=\"c-paragraph paywall \">A former customer service agent told The Irish Times-Investigate Europe investigation that players regularly complained about how payouts for their winnings were delayed from Soft2Bet sites. <\/p>\n<p class=\"c-paragraph paywall \">\u201cI\u2019ve seen instances where players were like, \u2018I\u2019ve been trying to withdraw for two weeks, my rent is due, I can\u2019t feed my kid,\u201d said the agent. <\/p>\n<p class=\"c-paragraph paywall \">Two more former employees described similar patterns. <\/p>\n<p class=\"c-paragraph paywall \">The Irish Times has seen internal conversations where managers confirmed these practices and said the reopening of accounts of problem gamblers was a commercial decision. <\/p>\n<p class=\"c-paragraph paywall \">For gamblers such as Stefan*, the 48-year-old Austrian resident, the lack of player protection was life-changing. Stefan, who runs an air-conditioning business, said he stole from his own firm to fund his habit. <\/p>\n<p class=\"c-paragraph paywall \">\u201cNobody asked me if I could afford it or where the money was from, even though I was using my company\u2019s bank accounts,\u201d said Stefan, who bankrupted himself and his business after losing \u20ac70,000 on two Soft2Bet-linked casinos. <\/p>\n<p class=\"c-paragraph paywall \">\u201cI was gambling eight hours or more until the morning. I wouldn\u2019t think about work the next day; the only thing that mattered was rolling the slots,\u201d he said. <\/p>\n<p class=\"c-paragraph paywall \">\u201cGambling addiction affects your whole life; you become a pathological liar.\u201d <\/p>\n<p class=\"c-paragraph paywall \">Desperate players such as Stefan took Araxio and Rabidi to court, unaware that Soft2Bet was in fact behind them. <\/p>\n<p class=\"c-paragraph paywall \">Judges in Austria and Germany sided with the plaintiffs and concluded \u2013 as regulators had before them \u2013 that the casinos were not allowed to target customers in their countries. <\/p>\n<p class=\"c-paragraph paywall \">The four shell companies were declared bankrupt in 2023 and 2024. Before the rulings arrived, however, Rabidi transferred its 34 casinos to another Cura\u00e7ao entity, held by a Soft2Bet proxy, and business continued as usual. <\/p>\n<p class=\"c-paragraph paywall \">The investigation by The Irish Times, Investigate Europe and its media partners have obtained thousands of pages of account statements from the two Cypriot entities that show direct ties between Soft2Bet and the network of unlicensed casinos. <\/p>\n<p class=\"c-paragraph paywall \">The documents reveal that between May 2020 and May 2024 the Cypriot firms \u2013 Tranello and Tilaros \u2013 channelled \u20ac600 million to Soft2Bet and its related entities. <\/p>\n<p class=\"c-paragraph paywall \">Transfers were often labelled as \u201cmarketing services\u201d or \u201clicence agreement\u201d with more than \u20ac330 million going to companies owned by Poliavich. These included Outono, Soft2Bet\u2019s main holding company at the time, and Brainrocket, the group\u2019s online casino development arm. <\/p>\n<p class=\"c-paragraph paywall \">Millions  more went to  marketing and customer service businesses owned by Poliavich\u2019s associates. Tilaros was even used to pay Soft2Bet\u2019s then chief commercial officer and head of compliance, as well as its current chief legal counsel. <\/p>\n<p class=\"c-paragraph paywall \"> Leaked internal files and interviews with former staff carried out by the investigation suggest that the companies were all managed under the Soft2Bet umbrella. <\/p>\n<p class=\"c-paragraph\">\u201cSoft2Bet has all these entities in the group but we are the same team\u201d<\/p>\n<p class=\"c-paragraph paywall \">\u201cSoft2Bet has all these entities in the group but we are the same team,\u201d said a former employee from the marketing department. <\/p>\n<p class=\"c-paragraph paywall \">\u201cEveryone is part of the same Slack [online chat] for internal communications.\u201d <\/p>\n<p class=\"c-paragraph paywall \">The corporate separation \u201cseems to be decorative\u201d, said Chris Kronow Rasmussen, adjunct professor of investigations at the University of New Haven who researches money laundering in the betting industry.<\/p>\n<p class=\"c-paragraph paywall \">\u201cThe defining feature of these structures is the braiding of legal and illegal activity.\u201d<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"..Dice animation for Soft2Bet investigation\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/N57X6RDHCZFWLKXF77GWX2AN4E.gif\"   width=\"800\" height=\"771\"\/>Duping prospective employees<\/p>\n<p class=\"c-paragraph paywall \">Soft2Bet\u2019s two main offices are now in Malta and Cyprus where teams work for a number of companies in the Soft2Bet ecosystem creating new gambling websites. <\/p>\n<p class=\"c-paragraph paywall \">One IT worker  explained how he felt he was \u201cduped\u201d into working for Soft2Bet. <\/p>\n<p class=\"c-paragraph paywall \">On LinkedIn he saw a post for a position in Brainrocket, which he said looked like a software as a service \u201ctech-bro\u201d company online. <\/p>\n<p class=\"c-paragraph paywall \">\u201cI thought I was joining an IT company,\u201d he said. \u201cAnd in the interview there was no mention about how it was connected to a gambling company.\u201d <\/p>\n<p class=\"c-paragraph paywall \">He got the job through a remote interview and decided to relocate to Malta from northern Europe. <\/p>\n<p class=\"c-paragraph paywall \">\u201cOn the first day, there is Soft2Bet branding everywhere,\u201d he said. \u201cAnd then it was quite apparent what actually the organisation did and what they were all about. They had the actual parent company branding all over the windows, so Soft2Bet was everywhere. And then obviously, I Googled Soft2Bet when I sat down with a cup of tea.\u201d <\/p>\n<p class=\"c-paragraph\">\u201cIt was common practice to reopen the accounts of players who closed them due to addiction\u201d<\/p>\n<p class=\"c-paragraph paywall \">Former Soft2Bet staff allege some of the online casinos\u2019 practices were \u201cpredatory\u201d, saying that customer agents regularly delayed vulnerable users\u2019 attempts to close their accounts and reactivated them after they had been shut. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIt was common practice to reopen the accounts of players who closed them due to addiction and to start sending them SMS, emails, bonuses so they\u2019d gamble again,\u201d said a former marketing employee. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThere were also no age verifications to make sure players were not children. I raised this topic with management several times, but they just don\u2019t care.\u201d <\/p>\n<p class=\"c-paragraph paywall \">Similarly, players\u2019 winnings were delayed so that they would gamble more, claims a former customer service agent, who would call more than 200 new players a day from Soft2Bet\u2019s Cyprus office. <\/p>\n<p class=\"c-paragraph paywall \">\u201cUri Poliavich is a man of contradictions because on the one hand he shows himself like the Steve Jobs of i-gaming [online gaming] and a religious philanthropist, but then on the other, they are putting out brands that blend gambling and porn,\u201d said one former employee. <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\".Dice-gif for soft2bet investigation\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/M6MP34BZIFBXDGJ3N7GD7FV7FA.gif\"   width=\"800\" height=\"648\"\/>Blacklisted gambling sites across Europe <\/p>\n<p class=\"c-paragraph paywall \">Internal messages exchanged between Soft2Bet staff and shared with The Irish Times-Investigate Europe investigation reveal that the company and its partners now operate about 160 casinos. <\/p>\n<p class=\"c-paragraph paywall \">Analysis of national databases found that 145 are blacklisted in at least one European country, with many registered in offshore jurisdictions such as Anjouan, an island in the southwestern Indian Ocean.<\/p>\n<p class=\"c-paragraph\">\u201cEvery couple of weeks they created a new casino\u201d<\/p>\n<p class=\"c-paragraph paywall \">Many of the brands are marked as \u201cinternal\u201d in the documents, which date from late 2025, implying they belong to Soft2Bet. Others appear to be managed on behalf of customers that use the company\u2019s software. The list denotes which staff members are responsible for each brand. <\/p>\n<p class=\"c-paragraph paywall \">\u201cEvery couple of weeks they create a new casino,\u201d said the former marketing employee. <\/p>\n<p class=\"c-paragraph paywall \">\u201cEven if a player thinks they\u2019ve been scammed and leaves a Soft2Bet casino, chances are they\u2019ll end up on another Soft2Bet website without realising.\u201d <\/p>\n<p class=\"c-paragraph paywall \">In response to a series of questions, Soft2Bet said in a statement: \u201cWe take compliance, governance and responsible business practices extremely seriously. Information within your request reflects an incorrect and misleading interpretation of our business and corporate structure. <\/p>\n<p class=\"c-paragraph paywall \">\u201cOur focus is on operating responsibly and in accordance with applicable legal and regulatory requirements. We maintain robust compliance and governance processes and engage constructively with the relevant authorities where appropriate.\u201d <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\".Lucky7s-gif for soft2bet investigation\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/Z7J5SLC2CNCGXNEJYF2AVNTEYI.gif\"   width=\"800\" height=\"420\"\/>Targeting vulnerable gamblers<\/p>\n<p class=\"c-paragraph paywall \">Rebecca, a single mother working for the prison service in the east of England, was another victim. After a period of depression and alcohol abuse, she barred herself from all legal casinos in the UK in 2020, using the national self-exclusion scheme Gamstop that blocks registrants from opening or using online gambling companies licensed in Britain. <\/p>\n<p class=\"c-paragraph paywall \">In October 2024, while on maternity leave and struggling with mental health issues, she searched again for online casinos. She came across Fatpirate, a website advertised as a \u201cnon-Gamstop\u201d option and listed as an \u201cinternal\u201d brand in the leaked list of casinos connected to Soft2Bet. <\/p>\n<p class=\"c-paragraph paywall \">Rebecca says she deposited \u00a311,000 in a single day and quickly reached the highest VIP level, a loyalty programme where high spenders get a personal manager. <\/p>\n<p class=\"c-paragraph paywall \">\u201cVIP managers would send me emails all the time with rewards and bonuses,\u201d she said. \u201cIf I ran out of money, I could ask them and they\u2019d give me more funds.\u201d <\/p>\n<p class=\"c-paragraph\">\u201cResponsible gamblers don\u2019t make great customers, do they?\u201d<\/p>\n<p class=\"c-paragraph paywall \">She stopped using Fatpirate over Christmas that year, but soon began gambling on another Soft2Bet-linked site called Magius, unaware they were connected. Over nine months, Rebecca lost \u00a3145,000 on the two casinos, wiping out her savings, a loan and her grandmother\u2019s inheritance. <\/p>\n<p class=\"c-paragraph paywall \">She tried to close her Fatpirate account four times without success: \u201cOne time they came back and asked what the issue was. I told them and they ignored it. Another time they didn\u2019t respond at all.\u201d <\/p>\n<p class=\"c-paragraph paywall \">Minutes after speaking to a reporter working on The Irish Times-Investigate Europe investigation, Rebecca received another promotional email from Fatpirate offering 110 free spins. <\/p>\n<p class=\"c-paragraph paywall \">Such aggressive marketing techniques were widespread in the company, former Soft2Bet employees claim. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIf a player were to approach me to say that they have gambling problem, I would just tell them to send an email to explain their situation,\u201d said the former customer agent. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIf they still wanted to close their account, I would offer them a bonus. The goal is to try and get them to stay on the platform and not shut down their account. That\u2019s something really predatory.\u201d <\/p>\n<p>A &#8216;friendly AI bot&#8217; phoned our reporter Mark Tighe to offer bonuses if he made a \u20ac20 deposit minutes after he signed up for Soft2Bet-linked betting site Spinsy <img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Spinsy\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/OQGKJTBLNJCHBDGLL62TN4GJXM.gif\"   width=\"800\" height=\"444\"\/>Irish Times reporter Rachel Lavin received 14 texts in two weeks, similar to the ones above, after signing up for three Soft2bet-linked online casinos. <\/p>\n<p class=\"c-paragraph paywall \">The web developer who moved to Malta to work for Brainrocket said he witnessed customer agents being pressured by managers to retain customers who tried to opt out. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIt\u2019s the devil\u2019s business, isn\u2019t it?\u201d he said. \u201cResponsible gamblers don\u2019t make great customers, do they?\u201d <\/p>\n<p class=\"c-paragraph paywall \">With such a vast network of websites in Soft2Bet\u2019s orbit, the company\u2019s 45-year-old founder has become incredibly wealthy in the process. From 2019 to 2024, Soft2Bet handed its chief executive Uri Poliavich almost \u20ac200 million in dividends. <\/p>\n<p class=\"c-paragraph paywall \">Corporate filings show he moved to an 18-room mansion near New York and placed part of his fortune in several Bahamian trusts, a corporate structure favoured by those looking to protect their assets from legal claims. <\/p>\n<p class=\"c-paragraph paywall \">Like many wealthy individuals, Poliavich has moved into philanthropy. In 2020, he started the Yael Foundation, an organisation funding religious schools around the world. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIt\u2019s the Yael Foundation that drives the business, not the business that drives the Yael Foundation,\u201d he said in a self-produced documentary about his life last year. <\/p>\n<p class=\"c-paragraph paywall \">There is no evidence that proceeds from black-market sites are funding the Yael Foundation.<\/p>\n<p class=\"c-paragraph paywall \">In a recent interview with Israeli media station i24 News, Poliavich explained the aims of the Yael Foundation. <\/p>\n<p class=\"c-paragraph\">\u201cBuild this network of schools that will provide very strong education first and then create good Jews that will support Israel\u201d<\/p>\n<p class=\"c-paragraph paywall \">\u201cYou start from kindergarten and bring them to the point when, by the end of high school, they choose to go to Israel, they choose to become part of Tsahal [Israel Defense Forces], they will become part of Israeli community.\u201d <\/p>\n<p class=\"c-paragraph paywall \">He said the aim was to \u201cbuild this network of schools that will provide very strong education first and then create good Jews that will support Israel, that will support the future of Israel. That\u2019s something that will be our legacy.\u201d <\/p>\n<p class=\"c-paragraph paywall \">The Yael Foundation website lists the Stratford National School in Rathgar, south Dublin, as a recipient of funding. The school said that it directed queries to its patron body, which did not respond to comment.<\/p>\n<p class=\"c-paragraph paywall \">The school\u2019s logo was removed from the Yael website in recent weeks. Stratford College, the secondary school based on the same grounds, said it had never received any funds from Yael. <\/p>\n<p class=\"c-paragraph paywall \">In response to queries, the Yael Foundation said it does \u201cnot discuss its corporate structure, its finances, its funders or particular details of its activities in the media\u201d. <\/p>\n<p class=\"c-paragraph paywall \">The foundation said it filed all disclosures required in jurisdictions where it was active. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThe foundation is proud of the strong ties it maintains with Jewish movements and institutions throughout the world, including in the State of Israel and with the Chabad movement, and it will continue its mission of advancing Jewish and general education,\u201d it said. <\/p>\n<p class=\"c-paragraph paywall \">Poliavich grew up between Ukraine and Israel, where he served three years in the Israeli army. A lawyer by training, he worked for several gambling companies before founding Soft2Bet in 2016 back in Kyiv. <\/p>\n<p class=\"c-paragraph paywall \">In 2020, Ukraine police stormed Soft2Bet\u2019s headquarters, as part of a national gambling ban. During the raid, officers found the company was operating 20 casinos with 500,000 players. <\/p>\n<p class=\"c-paragraph paywall \">The case seems to have gone nowhere since. Due to procedural defects with the warrant, judges ordered seized computers to be returned and Soft2Bet left Kyiv for Cyprus. <\/p>\n<p class=\"c-paragraph paywall \">Poliavich\u2019s public appearances are usually limited to gambling summits or events with the Yael Foundation. He always wears a cap adorned with a lucky shamrock, Soft2Bet\u2019s logo. Previous employees describe him as a discreet boss who trusts only his inner circle. <\/p>\n<p class=\"c-paragraph paywall \">\u201cHe surrounds himself with people who will only say good things to him, people who will never cross the line,\u201d said a website developer who worked at the company. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIt\u2019s based on perception of loyalty and delivery above ethics, above all else.\u201d <\/p>\n<p class=\"c-paragraph paywall \">Former employees said that in some cases managers asked staff to take a polygraph test when they became concerned about leaks to media. It was also referenced on one recruitment page for Soft2Bet company Brainrocket. <\/p>\n<p class=\"c-paragraph paywall \">\u201cManagement was very paranoid,\u201d said the former web developer whose colleagues underwent polygraph testing. <\/p>\n<p class=\"c-paragraph paywall \">\u201cPeople said it was a literal police-style interrogation, hooked up to a machine, with questions about personal habits like alcohol or drug use.\u201d <\/p>\n<p>Regulators playing catch-up<\/p>\n<p class=\"c-paragraph paywall \">European regulators have so far failed to clamp down on Soft2Bet\u2019s blacklisted casinos. The EU has no common legislation on gambling, leaving member states to regulate and police the sector independently. <\/p>\n<p class=\"c-paragraph paywall \">Illegal online gambling generated more than \u20ac80 billion in revenue in 2024, representing 71 per cent of the EU market, according to marketplace intelligence firm Yield Sec. <\/p>\n<p class=\"c-paragraph paywall \">In Italy and Greece, Soft2Bet obtained a licence to operate its Elabet brand legally, even though well over 100 other websites connected to Soft2Bet feature on the blacklists of both the Italian and Greek regulators. <\/p>\n<p class=\"c-paragraph paywall \">In Ireland, the regulator, the Gambling Regulatory Authority of Ireland (GRAI), said it cannot comment on licences issued by  Revenue. It has begun issuing business-to-customer   licences to remote betting companies under a new regime that involves applicants having to provide business and legal structures for assessment by the regulator. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThe GRAI licensing regime is substantial and robust,\u201d said the regulator. <\/p>\n<p class=\"c-paragraph paywall \">\u201cAny licensee that is granted a GRAI licence will have undergone rigorous checks and will be subject to continued oversight and compliance checks in order to retain their licence.\u201d <\/p>\n<p class=\"c-paragraph paywall \">Three Soft2Bet-related entities, including Zentoria, have applied for GRAI licences. <\/p>\n<p class=\"c-paragraph paywall \">Applicants are required to disclose details of convictions, criminal proceedings or any regulatory action against the applicant, its relevant officers or beneficial owners. <\/p>\n<p class=\"c-paragraph paywall \">\u201cProviding a betting activity in Ireland without a licence is a serious offence,\u201d it said. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIn general, this would include the provision of remote betting services in Ireland by an entity based outside of Ireland. It can attract up to eight years\u2019 imprisonment on conviction on indictment.\u201d <\/p>\n<p class=\"c-paragraph paywall \">The GRAI said it has not begun to regulate online casinos yet, just bookmakers, so operators do not yet need a GRAI licence if they are only offering casino services. <\/p>\n<p class=\"c-paragraph paywall \">Soft2Bet\u2019s public ascent shows no signs of slowing down. In 2024, the group inaugurated new offices in Malta and threw anniversary parties in Dubai and Budapest. <\/p>\n<p class=\"c-paragraph paywall \">\u201cYou\u2019re dealing with a company that can shut down and reopen entities all around the world at such a pace that by the time regulators open an investigation, Soft2Bet would be three steps ahead,\u201d the former website developer said. <\/p>\n<p class=\"c-paragraph paywall \">* Names have been changed to protect their identities<\/p>\n<p>The Irish Times Investigations Unit<\/p>\n<p>This project was produced by The Irish Times Investigations Unit. Graphics by Rachel Lavin and Paul Scott If you have a story tip, contact us <a href=\"https:\/\/www.irishtimes.com\/about-us\/share-a-confidential-tip\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/about-us\/share-a-confidential-tip\/\">here<\/a>.<img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Soft2Bet\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/ATSHD4PMTJFH3IM6QTKXRU7UAQ.jpg\"  width=\"800\"\/><\/p>\n<p>This story is part of the Soft2bet Files, a follow-up investigation to a series launched by Investigate Europe in March 2025 into the gambling industry. Media partners for this project include Bayerischer Rundfunk, Ciren, France 2, Franceinfo.fr, Il Fatto Quotidiano, The Irish Times, Partizan, Profil, Publico.es, Publico.pt, Reporters United, Le Soir, Shomrim, Svenska Dagbladet, Times of Malta and The Toronto Star.<\/p>\n","protected":false},"excerpt":{"rendered":"Stefan* was not the only victim. The 48-year-old Austrian resident gambler lost \u20ac70,000 on two casinos linked to&hellip;\n","protected":false},"author":2,"featured_media":538711,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[1471,103,61,60,410,411],"class_list":["post-538710","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mental-health","tag-gambling","tag-health","tag-ie","tag-ireland","tag-mental-health","tag-mentalhealth"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/538710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=538710"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/538710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/538711"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=538710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=538710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=538710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}