{"id":539907,"date":"2026-07-08T21:33:12","date_gmt":"2026-07-08T21:33:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/539907\/"},"modified":"2026-07-08T21:33:12","modified_gmt":"2026-07-08T21:33:12","slug":"taylor-swifts-streaming-gains-after-travis-kelce-wedding","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/539907\/","title":{"rendered":"Taylor Swift’s Streaming Gains After Travis Kelce Wedding"},"content":{"rendered":"

\n\tWelcome to Billboard Pro\u2019s\u00a0Trending Up<\/a>\u00a0newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.\u00a0
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This week: The world\u2019s biggest pop star has the biggest wedding of the year, patriotic favorites dominate 4th of July weekend, and an acclaimed pop singer-songwriter may be on the verge of her first Hot 100 hit.<\/p>\n

\t\t\t\t\tExplore\t\t<\/p>\n

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See latest videos, charts and news<\/p>\n

\t\tBaby Just Said Yes: \u201cTayvis\u201d Wedding Leads to Small Taylor Swift Catalog Bump, Bigger Gains for Signature Love Song\t<\/p>\n

\n\tPerhaps you missed the news over the weekend \u2014 there may have been small item about it in your local newspaper \u2014\u00a0but pop titan Taylor Swift<\/a> and NFL superstar Travis Kelce got married last Friday (July 3), with the ceremony and reception occurring at iconic New York arena Madison Square Garden. Comedy legend Adam Sandler officiated the wedding, which was reportedly attended by about a thousand people, many of whom were also household names. While conducted under heavy secrecy and NDA agreements, the wedding was seemingly confirmed by a sign lit up outside MSG that read: \u201cJUST&T MARRIED.\u201d<\/p>\n

\n\tGiven how unavoidable discussion of the wedding was in pop culture over the weekend, you might expect Swift\u2019s catalog to have received an accordingly conspicuous bump in streaming numbers. However, whether most fans were too glued to their social media feeds to celebrate on DSPs or were just already at max Swift-streaming capacity, Swift\u2019s wedding-day gains were relatively modest: Her body of work amassed just over 26 million official on-demand U.S. streams on July 3, a gain of 2.5% over the previous Friday, according to Luminate. <\/p>\n

\n\tHowever, you know that when it comes to \u201cLove Story\u201d \u2014\u00a0Swift\u2019s first truly massive pop crossover hit, and arguably the song most associated with her\u2019s and Kelce\u2019s romance over its first three years \u2014\u00a0Swifties found it much harder to resist. The 2009 Billboard Hot 100<\/a> top five hit racked up a combined 519,000 streams between its original and \u201cTaylor\u2019s Version\u201d incarnations over July 3, a more sizable 33% gain from the previous Friday. \u2014\u00a0ANDREW UNTERBERGER<\/p>\n

\t\tToby Keith Leads 4th of July Surge for Patriotic Songs, Could Reach New Hot 100 Peak\t<\/p>\n

\n\tEvery year, a crop of patriotic streaming perennials see massive totals over 4th of July weekend, as listeners rock playlists of their America-themed favorites at their barbecues and family gatherings. For a few years, Miley Cyrus \u201cParty in the U.S.A.\u201d looked like it might be on its way to becoming the country\u2019s No. 1 Independence Day anthem \u2014\u00a0even re-charting on the Hot 100 in 2023. But since his death in 2024, country great Toby Keith has since taken over with his divisive post-9\/11 hit, \u201cCourtesy of the Red, White and Blue (The Angry American).\u201d <\/p>\n

\n\tThe song confirmed its newfound 4th of July weekend supremacy in 2025 by also re-charting on the Hot 100, making it all the way to No. 31. This year, it once again rose to the top of the holiday pack on DSPs, even topping Spotify\u2019s Daily Top Songs USA chart on both July 4 and July 5. All in all, it amassed nearly 12.6 million official on-demand U.S. streams over 4th of July weekend (July 3-5), according to Luminate \u2014 not just a 584% gain over the 1.8 million streams it totaled the previous weekend, but a 43% gain over the 8.8 million it earned over July 3-5, 2025. (The improved performance in 2026 is likely due in part to added excitement over the country\u2019s 250th anniversary, as well as the July 3-5 period more neatly falling over the Friday-Sunday weekend, rather than Thursday-Saturday last year.) <\/p>\n

\n\tConsequently, \u201cCourtesy\u201d could be due for an even bigger Hot 100 comeback on next week\u2019s chart \u2014\u00a0perhaps even passing the song\u2019s original No. 25 peak on the chart, achieved back in August 2002. If it maintains well enough throughout the week, it could even threaten the No. 15 peak of \u201cRed Solo Cup,\u201d notched in January 2012, for Keith\u2019s highest-charting Hot 100 hit to date. <\/p>\n

\n\tAnd while Keith\u2019s \u201cAmerican\u201d anthem will likely be the highest-returning hit on next week\u2019s chart, it may not be the only one to make an appearance. Bruce Springsteen\u2019s significantly more conflicted \u201cBorn in the U.S.A.\u201d also made a massive impression on streaming over the weekend, notching 6.5 million streams \u2014\u00a0a 1,103% gain from the prior weekend, and up 50% from the same period the year before. And once again, Cyrus\u2019 \u201cParty\u201d remained a standby, notching 5.8 million streams, up 214% from the prior weekend and 15% from the year before. \u2014\u00a0AU<\/p>\n

\t\tAudrey Hobert\u2019s \u2018Sue Me\u2019 Continues Slow Ascent as Joint Malcolm Todd Performance Lifts Streams\t<\/p>\n

\n\tFor some pop fans, Audrey Hobert\u2019s \u201cSue Me\u201d was the song of the summer for 2025. For a host of new fans, that same song may end up being the definitive summer \u201826 anthem.<\/p>\n

\n\tThe NYC-born, LA-based singer-songwriter made a name for herself as a key co-writer on Gracie Abrams\u2019 2024 The Secret of Us LP, and broke out as an artist in her own right with 2025\u2019s Who\u2019s the Clown? Hobert originally shared \u201cSue Me\u201d as the album\u2019s lead single in May 2025, but her recent headlining tour, residual Off-Campus buzz<\/a>, a high-profile co-sign and a recent joint performance with fellow pop breakthrough (and her brother) Malcolm Todd have given the excellently written track a second wind.<\/p>\n

\n\tDuring the period of May 1-7, \u201cSue Me\u201d earned 1.3 million official on-demand U.S. streams, according to Luminate. Four weeks later (May 29-June 4), after the viral debut of Prime Video\u2019s Off-Campus, that figure leapt 137% to over 3.09 million official streams. In that same time frame, Hobert\u2019s overall catalog jumped 218% to over 5.75 million official streams.<\/p>\n

\n\tHobert kicked off her headlining tour on May 29 at Detroit\u2019s Masonic Jack White Theatre, which included a notable Governor\u2019s Ball set in NYC (June 5) and a stop at L.A.\u2019s The Wiltern, where she brought out Todd for a surprise joint performance<\/a> of \u201cSue Me.\u201d Todd, of course, is in the midst of his own breakthrough<\/a> moment, with his Do That Again album debuting at No. 5 on the Billboard 200<\/a> last month. By June 29, Enola Holmes 3 actors Louis Partridge (who\u2019s also Olivia Rodrigo\u2019s ex) and Millie Bobby Brown name-dropped Hobert and \u201cSue Me\u201d in a PopSugar interview<\/a>, with Partridge calling the track his song of the summer\u2026 and last summer.<\/p>\n

\n\tDuring the period of June 26-July 2, \u201cSue Me\u201d logged 3.85 million official on-demand U.S. streams, up 24% from the numbers it pulled four weeks prior. Over the past eight weeks, Hobert\u2019s catalog has exploded over 291% to 7.08 million official on-demand U.S. streams. As \u201cSue Me\u201d continues its ascent, it\u2019s already reached a new peak of No. 7 on the Bubbling Under Hot 100<\/a> and over 1.8 million TikTok creates<\/a>. Sounds like it really might be a \u201cSue Me\u201d Summer. \u2014 KYLE DENIS<\/p>\n


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