{"id":542522,"date":"2026-07-10T09:58:30","date_gmt":"2026-07-10T09:58:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/542522\/"},"modified":"2026-07-10T09:58:30","modified_gmt":"2026-07-10T09:58:30","slug":"dj-khaled-x-mcm-collaboration-exclusive-capsule-collection-launching-july-9","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/542522\/","title":{"rendered":"DJ Khaled x MCM Collaboration: Exclusive Capsule Collection Launching July 9"},"content":{"rendered":"

\n\tDJ Khaled<\/a> just couldn\u2019t help himself.<\/p>\n

\n\tAlthough it was supposed to be kept under wraps until the launch on Thursday, the producer and media personality unveiled his capsule with MCM<\/a> to his 38 million Instagram followers on June 26.<\/p>\n

\n\tKhaled, through his We the Best brand, worked with the German luxury fashion and leather goods company on an exclusive collection of ready-to-wear, footwear, bags, accessories and small leather goods. We the Best Music Group is a record label, management, publishing, production company and studio that also creates T-shirts, hoodies, shorts and other apparel and accessories.<\/p>\n

\n\tKhaled said the partnership is a dream come true for him since he\u2019s been a fan of MCM<\/a> since he was a child. \u201cI was born and raised in hip-hop culture, and MCM was a big part of hip-hop.\u201d<\/p>\n

\n\tHe said he first met Sung-Joo Kim, the owner of MCM, at his We the Best x Snipes<\/a> store in South Beach, and they hit it off.<\/p>\n

\n\t\u201cI was blessed to meet Miss Kim at my store, and we started talking, built a great relationship and decided we needed to collaborate,\u201d he said. \u201cMiss Kim\u2019s story is super legendary, because I\u2019m an entrepreneur myself, and just to see the growth and what she\u2019s accomplished is such a beautiful thing, and it just came together naturally, organically.\u201d<\/p>\n

\n\tMCM, which stands for Modern Creation Munchen, was founded in Germany in 1976 as an alternative accessories and lifestyle brand rooted in the lifestyle of the 1970s Munich scene. Kim acquired the brand in 2005 and it is now distributed in nearly 600 stores in 43 countries.<\/p>\n

\n\tKhaled is a Grammy Award-winning producer with dozens of multiplatinum and gold certifications, including \u201cI\u2019m the One\u201d [feat. Justin Bieber, Quavo, Chance the Rapper, & Lil Wayne], \u201cWild Thoughts\u201d [feat. Rihanna & Bryson Tiller], and the triple platinum \u201cNo Brainer\u201d [feat. Justin Bieber, Chance the Rapper, & Quavo].<\/p>\n

\n\tThe MCM x DJ Khaled<\/a> x We the Best collection merges travel and music heritage in an offering that runs the gamut from golf bags to upscale basketball shorts. Core styles include two reimagined MCM heritage pieces: the Stark Backpack and the Ottomar Weekender, both executed in MCM\u2019s signature Cognac Visetos and paired with either Ultrasuede in dark gray or napa leather in bright blue. A Crossbody Pouch and a co-branded travel charm complete the leather goods offering, each in the same colorways.<\/p>\n

\n\tIn apparel, a jersey bears the We the Best logo and DJ Khaled\u2019s signature phrase \u2014 \u201cAnother One\u201d \u2014\u00a0across the back. Knitted polos and graphic T-shirts are made from 100 percent organic cotton. A merino wool T-shirt is also offered along with shorts, a bucket hat, and slides.<\/p>\n

\t\t\t\t\t\t\"DJ<\/p>\n

\t\t\t\t\tDJ Khaled injected a colorful Miami aesthetic into the capsule.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of MCM<\/p>\n

\n\tKhaled said he worked with the MCM<\/a> team on the design of the collection and the pieces that would be offered. \u201cFirst thing we did was pick out all the things that we wanted to do, from bags to the polos, the Ts, the shorts, the slides,\u201d he said. \u201cThen we just told them our energy, our vibe, and their design team came back with some ideas. The first round was really beautiful, I barely had any changes.\u201d<\/p>\n

\n\tHe added that he merely tweaked \u201clittle details and colors\u201d to make the collection distinct. \u201cMCM is so iconic with that brown and black \u2014 you can\u2019t mess with that. We just wanted to add some flavor to it.\u201d<\/p>\n

\n\tThe golf bag was a no-brainer for Khaled, who is an avid fan of the sport with a handicap of nine or 10. He said when he\u2019s home in Miami, he tries to golf every morning, walking courses accompanied by a caddie, who drives the cart with his clubs. \u201cThat\u2019s how I got a lot of my weight off,\u201d he said.<\/p>\n

\n\t\u201cI feel like the world is one big golf course,\u201d he continued. \u201cIt\u2019s beautiful but it has bunkers, weather.\u201d And the sport also helps him clear his head. \u201cAfter I\u2019m done with my 18, I come home, shower up and go back to work. I\u2019m so focused because I got all my stuff out in the morning. I just see so much clearer.\u201d<\/p>\n

\n\tKhaled undoubtedly applied that clear-headedness to his MCM collaboration<\/a>. In fact, the campaign for MCM \u00d7 DJ Khaled x We the Best is titled \u201c24 Hours in Sound,\u201d and follows Khaled through a single day, tracing how music fuels his creativity and vision for design. The campaign was shot in Miami.\u00a0<\/p>\n

\n\t\u201cAs we celebrate our 50th anniversary, we wanted to partner with someone who has built an enduring cultural legacy through authenticity, ambition and an unwavering commitment to excellence,\u201d said Dirk Sch\u00f6nberger, global chief brand officer for MCM. \u201cDJ Khaled embodies that spirit. Together, we\u2019ve created a collection that honors MCM\u2019s heritage in craftsmanship while speaking to a new generation of luxury consumers who move fluidly between fashion, music and culture. This collaboration<\/a> reflects where MCM is today: rooted in our legacy, but always looking forward.\u201d<\/p>\n

\n\tTo mark the launch of the MCM \u00d7 DJ Khaled x We the Best capsule, a dedicated pop-up will open at Bloomingdale\u2019s on 59th Street for two weeks. Khaled is also expected to make an appearance at the store on Friday. There will also be a launch event in New York City on Thursday.<\/p>\n

\n\t\u201cWe\u2019re excited to bring the MCM x DJ Khaled x We the Best capsule to Bloomingdale\u2019s 59th Street <\/a>through a dedicated pop-up experience that captures the energy, creativity and cultural spirit of the collaboration,\u201d said Kevin Harter, vice president of integrated marketing for the store. \u201cAs our flagship continues to be a destination for discovery, we\u2019re proud to offer customers an immersive way to experience and shop this milestone collection.\u201d<\/p>\n

\n\tIn addition to Bloomingdale\u2019s, the MCM \u00d7 DJ Khaled x We the Best capsule will be sold at MCM retail stores and online.<\/p>\n

\t\t\t\t\t\t\"DJ<\/p>\n

\t\t\t\t\tDJ Khaled with a backpack from the collaboration.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of MCM<\/p>\n

\n\tWhile MCM may be his current focus, this is not Khaled\u2019s first fashion collaboration. Over the years he\u2019s also worked with Tommy Hilfiger, with whom he did a golf capsule <\/a>in 2024, and Dolce & Gabbana, which he worked with in 2021 on a colorful capsule. Both \u201csold out worldwide,\u201d he said.<\/p>\n

\n\tBut whichever brand he works with, he first has to be a fan.<\/p>\n

\n\t\u201cWhen I was in middle school and high school, that\u2019s all I wore was Tommy Hilfiger because of Grand Puba [a rapper and record producer] \u2014 that\u2019s how powerful hip-hop is,\u201d he recalled. \u201cI got to meet Mr. Tommy Hilfiger, we sat down, and I told him my past and that I wanted to do something in the golf world. I love golf so much, and I was like, \u2018Yo, I think it\u2019ll be super cool to do a surprise collab\u2019 \u2014 and it worked, it was incredible.\u201d<\/p>\n

\n\tHe said he also admired Dolce & Gabbana when he was young, but it was out of his price range. However, later in life, he met the designers and they bonded. \u201cThat collab connected so well because they love colors and I\u2019m from Miami, so it really fit.\u201d<\/p>\n

\n\tKhaled said he has plans to significantly expand his We the Best business into a variety of different categories. \u201cI always knew it was going to be more than music,\u201d he said. \u201cIt\u2019s a blessing to be able to collaborate my music through fashion. I look at a Nike, a Pepsi, a Michael Jordan \u2014 I\u2019m not saying I\u2019m like them, but I\u2019m saying it can be as broad a brand. We the Best is in everybody\u2019s home all over the world, through music, through fashion, through motivation, through inspiration. So we\u2019re expanding the brand into many other things and fashion is something we love and live.\u201d<\/p>\n

\n\tBeyond fashion, Khaled said he\u2019s currently working on some \u201cincredible\u201d new music that should be released shortly, and he\u2019s also been focused on his film and television department. He was an executive producer on \u201cKilling Castro,\u201d a film starring Al Pacino and directed by Eif RIvera that premiered at the Tribeca Film Festival last month and is expected to be released later this year.<\/p>\n

\n\t\u201cJust being on that red carpet, it was a moment that I shared with my kids, to explain to them that dreams come true when you put in the hard work. Anything\u2019s possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"DJ Khaled just couldn\u2019t help himself. Although it was supposed to be kept under wraps until the launch…\n","protected":false},"author":2,"featured_media":542523,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[8106,14623,93,61,60,230366,278],"class_list":["post-542522","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-collaboration","tag-dj-khaled","tag-entertainment","tag-ie","tag-ireland","tag-mcm","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/542522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=542522"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/542522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/542523"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=542522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=542522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=542522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}