{"id":544270,"date":"2026-07-11T10:05:16","date_gmt":"2026-07-11T10:05:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/544270\/"},"modified":"2026-07-11T10:05:16","modified_gmt":"2026-07-11T10:05:16","slug":"mizuno-enters-esports-market-with-athlete-led-approach","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/544270\/","title":{"rendered":"Mizuno enters esports market with athlete-led approach"},"content":{"rendered":"<p><a class=\"ArticleTag_articleTag__P1Zo7\" href=\"https:\/\/asia.nikkei.com\/spotlight\/sports\" data-trackable=\"primary-tag\" data-dark-mode=\"false\" rel=\"nofollow noopener\" target=\"_blank\">Sports<\/a><\/p>\n<p class=\"NewsArticleHeader_newsArticleHeaderSubtitle__ZlvPp\" data-trackable=\"subhead\" data-dark-mode=\"false\">Japanese brand&#8217;s foray aims to level up competition&#8217;s status<\/p>\n<p><img decoding=\"async\" class=\"image-main img-fluid ImageNew_imageNewImageResponsive__f1VTu\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/https:\/\/cms-image-bucket-productionv3-ap-northeast-1-a7d2.s3.ap-northeast-1.amazonaws.com\/images\/3\/3.webp\" alt=\"20260706 mizuno gamer\" width=\"780\" height=\"auto\" loading=\"eager\"\/><\/p>\n<p class=\"NewsArticleCaption_newsArticleCaption__fxo8v\" data-trackable=\"caption\" data-dark-mode=\"false\" style=\"display:block\">Mizuno set up a booth to showcase its first esports gear at\u00a0EVO Japan 2026,\u00a0a competitive fighting game festival held at Tokyo Big Sight in May. (Photo by Manabu Okayasu)<\/p>\n<p data-dark-mode=\"false\" class=\"Paragraph_paragraph__2p1wC\">This article was originally published in Japanese on Nikkei Gaming, a digital media outlet and part of Nikkei Business Publications, a Nikkei Group company.<\/p>\n","protected":false},"excerpt":{"rendered":"Sports Japanese brand&#8217;s foray aims to level up competition&#8217;s status Mizuno set up a booth to showcase its&hellip;\n","protected":false},"author":2,"featured_media":544271,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[163090,230915,163633,132744,61,60,589,230914,80],"class_list":["post-544270","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-approach","tag-athlete-led","tag-enters","tag-esports","tag-ie","tag-ireland","tag-market","tag-mizuno","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/544270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=544270"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/544270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/544271"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=544270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=544270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=544270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}