{"id":548774,"date":"2026-07-14T06:58:13","date_gmt":"2026-07-14T06:58:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/548774\/"},"modified":"2026-07-14T06:58:13","modified_gmt":"2026-07-14T06:58:13","slug":"users-are-91-more-likely-to-ignore-in-feed-ads-heres-where-attention-still-lives","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/548774\/","title":{"rendered":"Users are 91% more likely to ignore in-feed ads. Here’s where attention still lives"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Mobile ad performance isn\u2019t declining because marketers ran out of ideas. It\u2019s declining because users stopped paying attention.<\/p>\n

The infinite scroll \u2014 once the performance marketer\u2019s best friend \u2014 has devolved into a passive blur. Users zone out as they swipe, making them 91% more likely to ignore in-feed ads altogether.<\/p>\n

For growth teams, this behavioral wall shows up in the metrics they answer for: customer acquisition costs keep climbing, and creative assets burn out faster than teams can replace them.<\/p>\n

SmartNews\u2019 latest guide<\/a> makes the case that resilient growth in 2026 requires a different mindset: reaching audiences when they\u2019re looking to learn, not just zone out. It outlines a tactical, low-lift framework for shifting your media mix into premium, information-rich news environments \u2014 where users arrive with an active mindset rather than a scrolling thumb.<\/p>\n

Crucially, this isn\u2019t a call to abandon social. It\u2019s a blueprint for adding a channel where attention is the default, not the exception.<\/p>\n

This guide will help you: Unlock an isolated audience \u2013 reach premium consumers who have mentally checked out of social feeds Mitigate creative fatigue \u2013 transition to an editorial tone that extends asset life by 3x Validate fast \u2013 run a 7-day test of conversion velocity against your social benchmarks, with zero operational overhead Secure the \u201ctrust halo\u201d \u2013 position your brand as a helpful resource, lifting credibility by 50% This guide is for: UA managers watching CPMs rise and CTRs fall on Meta, TikTok, and Google Growth leads under pressure to bring CAC back under control Creative teams tired of rebuilding ad assets every two weeks Mobile-first apps and brands looking to diversify beyond volatile social auctions <\/p>\n

Whether you\u2019re battling creative fatigue, skyrocketing acquisition costs, or simply diminishing returns on the same three platforms, this guide shows how growth brands are capturing high-intent, active mindsets instead of fighting for passive scrolls.<\/p>\n

Download the guide<\/a> and learn how to stop the scroll \u2014 and start the discovery.<\/p>\n","protected":false},"excerpt":{"rendered":"Mobile ad performance isn\u2019t declining because marketers ran out of ideas. It\u2019s declining because users stopped paying attention.…\n","protected":false},"author":2,"featured_media":548775,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[61,60,80],"class_list":["post-548774","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ie","tag-ireland","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/548774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=548774"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/548774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/548775"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=548774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=548774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=548774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}