{"id":548984,"date":"2026-07-14T10:00:10","date_gmt":"2026-07-14T10:00:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/548984\/"},"modified":"2026-07-14T10:00:10","modified_gmt":"2026-07-14T10:00:10","slug":"pure-island-wine-brand-launches-in-ireland-with-dunnes-stores","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/548984\/","title":{"rendered":"Pure Island Wine Brand Launches in Ireland with Dunnes Stores"},"content":{"rendered":"


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Posted on: 14 Jul 2026<\/p>\n


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Pure Island<\/a>, a boutique, sustainability\u2011led wine brand crafted on a family\u2011owned estate in Marlborough\u2019s Southern Valleys, launched\u00a0exclusively with Dunnes Stores<\/a> on 8 July. Rooted in purity, provenance, and respect for the land.<\/p>\n


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Premium by Nature \u2014 Estate Grown, Sustainable, Artisanal<\/p>\n


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Pure Island brings a fresh, authentic New Zealand wine experience to Irish consumers \u2014 the David in a world of wine industry Goliaths, offering Real Marlborough, not Mass Marlborough. It\u2019s premium positioning is built on attributes increasingly rare in Marlborough:<\/p>\n


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\n\tEstate grown fruit from the family\u2019s own Southern Valleys vineyard.
\n\tSouthern Valleys terroir delivering concentrated, mineral\u2011driven, vibrant wines.
\n\tArtisanal production, low cropping and quality practices, crafted from bud to bottle.
\n\tFamily ownership, ensuring long\u2011term legacy, stewardship and quality over volume.
\n\tSustainably accredited practices focused on soil health, biodiversity, and low\u2011impact vineyard management.
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These elements underpin Pure Island\u2019s premium price point and meet growing demand for wines with authenticity, transparency, and environmental integrity.<\/p>\n


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Sustainability That\u2019s Measurable \u2014 Not Marketing.<\/p>\n


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Pure Island\u2019s environmental commitments are backed by audited, quantifiable progress, including:<\/p>\n


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\n\tSustainable Winegrowing New Zealand accreditation established 30 years ago.
\n\t28% lower CO\u2082 emissions in grape growing vs. the NZ national average and 18% lower than the Marlborough average.
\n\t405g lightweight bottles \u2014 a 45% reduction in glass weight since VINULTRA\u2019s first vintage.
\n\tKraft\u2011based cartons with minimal white ink for improved recyclability.
\n\tInner\u2011free cartons, reducing material use and overall weight.
\n\tGlobal shipping 10\u00d7 more carbon efficient than trucking half the equivalent volume within Europe.
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Aligned with Findlater\u2019s<\/a> \u2018Give Wine a Future\u2019 Initiative.<\/p>\n


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Pure Island supports Findlater\u2019s research, which highlights that the biggest carbon impacts often occur beyond the vineyard \u2014 in water, energy, packaging, and transport. The findings reinforced that consumers want sustainable and ethical wines, but many are unsure what those claims truly mean, and are looking for brands that make it clear, credible, and easy to understand.<\/p>\n


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Sales & Marketing Director at Findlater & Co, Michelle O\u2019Sullivan comments: \u201cFindlater is delighted to partner with Pure Island to offer a premium sustainable wine that aligns with what consumers tell us they want. Our Give Wine a Future research shows people value sustainability but need it to be clearer and more meaningful. Pure Island delivers exactly that \u2014 a genuinely sustainable choice with the quality and integrity to justify its place as a premium option.\u201d<\/p>\n


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Crafted by One of Marlborough\u2019s Most Respected Winemakers<\/p>\n


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The wines are made by Eveline Fraser, one of New Zealand\u2019s most respected winemakers, with 18 vintages at VINULTRA and previous tenure as Head Winemaker at Cloudy Bay. Her hallmark style \u2014 purity, precision, and expressive aromatics \u2014 defines Pure Island.<\/p>\n


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A Brand with Conscience \u2014 Legacy from Conservation to Community<\/p>\n


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Pure Island believes in legacy \u2014 supporting conservation efforts that protect New Zealand\u2019s endangered wildlife. One of its key partnerships is with the NZ Nature Fund<\/a>, including work to help save the at risk Pukupuku Kiwi, the smallest bird in the kiwi family with only 9 left in the South Island. This commitment extends to Ireland through its partnership with the Grace O\u2019Malley Foundation, helping elderly people remain in their homes with dignity.<\/p>\n


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Co\u2011owner Fleur McCree comments: \u201cIreland and New Zealand share a deep connection \u2014 two islands shaped by nature, community, and authenticity. Pure Island is crafted with that same integrity. It\u2019s a wine of purity and quality, vibrant with fruit and unmistakably Marlborough. We are a small, family\u2011owned producer in a world of wine industry giants \u2014 bringing Irish consumers Real Marlborough, not Mass Marlborough. I believe Irish consumers will connect naturally with its craftsmanship, its character, and the story it brings from our island to yours.\u201d<\/p>\n


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In\u2011Store Launch<\/p>\n


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Pure Island will feature on dedicated free\u2011standing display units with bespoke recipes to pair perfectly with the wine. The label \u2014 showcasing its striking Nikau palm design \u2014 brings a breath of fresh air to engage shoppers and create an interactive in\u2011store experience.<\/p>\n


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To celebrate the launch, Pure Island Sauvignon Blanc will be available at a promotional price of \u20ac13.50.<\/p>\n


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