{"id":54983,"date":"2025-10-01T13:09:12","date_gmt":"2025-10-01T13:09:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/54983\/"},"modified":"2025-10-01T13:09:12","modified_gmt":"2025-10-01T13:09:12","slug":"this-startup-wants-to-put-its-brain-computer-interface-in-the-apple-vision-pro","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/54983\/","title":{"rendered":"This Startup Wants to Put Its Brain-Computer Interface in the Apple Vision Pro"},"content":{"rendered":"<p class=\"paywall\">Now, Cognixion is bringing its AI communication app to the Vision Pro, which Forsland says has more functionality than the purpose-built Axon-R. \u201cThe Vision Pro gives you all of your apps, the app store, everything you want to do,\u201d he says.<\/p>\n<p class=\"paywall\">Apple opened the door to BCI integration in May, when it <a data-offer-url=\"https:\/\/www.apple.com\/newsroom\/2025\/05\/apple-unveils-powerful-accessibility-features-coming-later-this-year\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.apple.com\/newsroom\/2025\/05\/apple-unveils-powerful-accessibility-features-coming-later-this-year\/&quot;}\" href=\"https:\/\/www.apple.com\/newsroom\/2025\/05\/apple-unveils-powerful-accessibility-features-coming-later-this-year\/\" rel=\"nofollow noopener\" target=\"_blank\">announced a new protocol<\/a> to allow users with severe mobility disabilities to control the iPhone, iPad, and Vision Pro without physical movement. Another BCI company, <a href=\"https:\/\/www.wired.com\/story\/synchron-neuralink-competitor-brain-computer-interfaces\/\" rel=\"nofollow noopener\" target=\"_blank\">Synchron<\/a>, whose implant is inserted into a blood vessel adjacent to the brain, has also integrated its system with the Vision Pro. (Apple is not known to be developing its own BCI)<\/p>\n<p class=\"paywall\">In Cognixion\u2019s trial, the company has swapped out Apple\u2019s headband for its own, which is embedded with six electroencephalographic, or EEG, sensors. These collect information from the brain\u2019s visual and parietal cortex, located at the back of the head. Specifically, Cognixion\u2019s system identifies visual fixation signals, which occur when a person is maintaining their gaze on an object. This allows users to select from a menu of options in the interface using mental attention alone. A neural computing pack worn at the hip processes brain data outside of the Vision Pro.<\/p>\n<p class=\"paywall\">\u201cThe philosophy of our approach is around reducing the amount of burden that is being generated by the person\u2019s communication needs,\u201d says Chris Ullrich, Cognixion\u2019s chief technology officer.<\/p>\n<p class=\"paywall\">Current communication tools can help but aren\u2019t ideal. For instance, low-tech handheld letterboards allow patients to look at certain letters, words, or pictures so that a caregiver can guess their meaning, but they\u2019re time-consuming to use. And eye tracking technology is still expensive and not always reliable.<\/p>\n<p class=\"paywall\">\u201cWe actually build an AI for each individual participant that is customized with their history of speaking, their style of their humor, anything they&#8217;ve written, anything they&#8217;ve said, that we can gather. We crunch all that down into something that is a user proxy,\u201d Ullrich says.<\/p>\n","protected":false},"excerpt":{"rendered":"Now, Cognixion is bringing its AI communication app to the Vision Pro, which Forsland says has more functionality&hellip;\n","protected":false},"author":2,"featured_media":54984,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[936,218,39071,39070,103,61,60,87,80],"class_list":{"0":"post-54983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-artificial-intelligence","10":"tag-brain-computer-interfaces","11":"tag-brains-and-behavior","12":"tag-health","13":"tag-ie","14":"tag-ireland","15":"tag-neuroscience","16":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/54983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=54983"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/54983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/54984"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=54983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=54983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=54983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}