Guinness World Records has named Pok\u00e9mon the highest-grossing media franchise of all time, ahead of Star Wars, Mickey Mouse and Marvel. Thirty years after Pikachu first appeared on a Game Boy screen, Casio is marking the anniversary with a G-Shock Pok\u00e9mon watch priced at \u00a533,000 and built entirely around the franchise\u2019s original look. It is also the first time Pok\u00e9mon has crossed over with G-Shock rather than its smaller sibling, Baby-G.<\/p>\n
The GA-110PKM-7A takes Casio\u2019s GA-110, one of G-Shock\u2019s bulkiest and most recognizable analog-digital cases, and recolors it in the red, blue and green of the original 1996 \u201cPok\u00e9mon Red,\u201d \u201cPok\u00e9mon Green\u201d and \u201cPok\u00e9mon Blue\u201d games. Casio\u2019s Japan reservation lottery ran July 1 through July 6, with the watch itself scheduled to reach shelves on July 17.<\/p>\n
The Red, Blue and Green of 1996, Reborn<\/p>\n
The case, buttons, dial and bezel all take their cues from the trio of games that started the franchise. <\/p>\n
Anyone who grew up with the originals will recognize the palette at a glance. The inset dial at nine o\u2019clock is shaped and colored like a Pok\u00e9 Ball, with an indicator hand modeled after Pikachu seen from behind.<\/p>\n
Thirty Pok\u00e9mon for Thirty Years<\/p>\n
The translucent band is where the anniversary theme goes all in. Casio placed three starter Pok\u00e9mon from every generation, Kanto through Paldea, then added Pikachu and Eevee, for 29 characters across the band itself. Mew sits on the band\u2019s keeper loop, rounding the count out to an even 30, and the case back carries its own engraved 30th-anniversary logo.<\/p>\n
How to Get a Pok\u00e9mon G-Shock in Japan<\/p>\n
In Japan, Casio\u2019s online store lists the GA-110PKM-7A at \u00a533,000, tax included, and it wasn\u2019t the only place to apply. Retailers, including Time Station NEO and Prive Ishikawa, ran their own web lotteries, and Kobayashi Watch Store in Fukuoka held an in-store drawing, each on a slightly different schedule between July 1 and July 6. <\/p>\n
All of those windows have now closed, so anyone who missed them will need to watch G-Shock\u2019s flagship stores and resale listings once the watch ships.<\/p>\n
This is not Pok\u00e9mon\u2019s first watch tie-in, but it is the franchise\u2019s first with G-Shock specifically; Casio previously paired Pok\u00e9mon with two Baby-G models, released in 2019 and 2021.<\/p>\n
IG: @gshock_jp<\/a><\/p>\n Pok\u00e9mon fan? Find out how to get Pok\u00e9mon cards in Japan with our full guide<\/a>.<\/p>\n