{"id":552205,"date":"2026-07-16T06:29:33","date_gmt":"2026-07-16T06:29:33","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/552205\/"},"modified":"2026-07-16T06:29:33","modified_gmt":"2026-07-16T06:29:33","slug":"shirt-dresses-keep-selling-out-in-the-heatwave","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/552205\/","title":{"rendered":"Shirt dresses keep selling out in the heatwave"},"content":{"rendered":"<p data-journey-content=\"true\" data-node-id=\"3\" class=\"body-dropcap css-1ly3mms emevuu60\">What are two fashion fundamentals for the warmer months? A chic, crisp shirt and a swishy <a href=\"https:\/\/www.goodhousekeeping.com\/uk\/fashion\/style-advice\/a71419248\/best-midi-skirts-for-summer\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.goodhousekeeping.com\/uk\/fashion\/style-advice\/a71419248\/best-midi-skirts-for-summer\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"midi skirt\" data-node-id=\"3.1\" class=\"body-link css-7v8mn9 emevuu60\" rel=\"nofollow noopener\">midi skirt<\/a>. So it makes sense that, when you combine the two, you create one of the chicest pieces you can have in your wardrobe: the shirtdress. Floaty, sophisticated and, when crafted from 100% cotton, unlikely to leave you sweating through your day to day activities.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-1ood0zq emevuu60\">A prime example? Boden&#8217;s Alexa shirtdress, a frock I was genuinely surprised to see was still in stock, and eligible for a 15% discount. It ticks all of the above boxes, is available in every size (except a 20), and comes in one of my favourite colour trends that everyone is wearing this July: citrus.<\/p>\n<p><img draggable=\"true\" alt=\"woman in a long red dress standing by a weathered wall.\" title=\"woman in a long red dress standing by a weathered wall.\" loading=\"lazy\" width=\"1600\" height=\"2069\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;width:100%;height:auto;\"   src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/ad4c27d8-c7f3-4655-b598-74343f86b9b3.jpeg\" class=\"css-0 e1ddfba50\"\/><\/p>\n<p>Boden<\/p>\n<p>Boden Alexa Cotton Midi Shirt Dress Blood Orange<a target=\"_blank\" rel=\"nofollow noopener\" data-theme-key=\"product-image-wrapper\" href=\"https:\/\/go.redirectingat.com?id=127X1143637&amp;url=https%3A%2F%2Fwww.boden.com%2Fproducts%2Fwomen-alexa-cotton-midi-shirt-dress-blood-orange-d1511rus%3F\" aria-label=\"\u00a3129 at boden.com for Alexa Cotton Midi Shirt Dress Blood Orange\" data-href=\"https:\/\/www.boden.com\/products\/women-alexa-cotton-midi-shirt-dress-blood-orange-d1511rus?\" data-product-url=\"https:\/\/www.boden.com\/products\/women-alexa-cotton-midi-shirt-dress-blood-orange-d1511rus?\" data-affiliate=\"true\" data-affiliate-url=\"https:\/\/go.redirectingat.com?id=127X1143637&amp;url=https%3A%2F%2Fwww.boden.com%2Fproducts%2Fwomen-alexa-cotton-midi-shirt-dress-blood-orange-d1511rus%3F\" data-affiliate-network=\"{&quot;site_id&quot;:&quot;576e18cc-e59d-42ae-9efb-29fb01df5a48&quot;,&quot;network&quot;:{&quot;name&quot;:&quot;Skimlinks&quot;}}\" data-fp-affiliate-inline-link=\"true\" data-fp-affiliate-button-link=\"false\" data-vars-ga-call-to-action=\"\u00a3129 at boden.com\" data-vars-ga-media-role=\"\" data-vars-ga-media-type=\"Single Product Embed\" data-vars-ga-outbound-link=\"https:\/\/www.boden.com\/products\/women-alexa-cotton-midi-shirt-dress-blood-orange-d1511rus?\" data-vars-ga-product-brand=\"Boden\" data-vars-ga-product-id=\"08c9e2b8-2e28-4717-8cff-873a7be0988c\" data-vars-ga-product-price=\"\u00a3129.00\" data-vars-ga-product-retailer-id=\"2bc2b793-a6e1-403a-bec8-e17e3adcc31d\" data-vars-ga-product-sem3-brand=\"Boden\" data-vars-ga-link-treatment=\"(not set) | (not set)\" data-vars-ga-sku=\"women-alexa-cotton-midi-shirt-dress-blood-orange-d1511rus\" data-vars-ga-magento-tracking=\"1\" class=\"product-image-link ebgq4gw7 e12px3ys0 css-g6od0w e1socmtw0\"><img  alt=\"Alexa Cotton Midi Shirt Dress Blood Orange\" title=\"Alexa Cotton Midi Shirt Dress Blood Orange\" data-fp-product-image=\"true\" datafptag=\"data-fp-product-image\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/1784034844-485507ac17de4a54baaa916a0146ee67.thumbnail.0000000000.jpg\" width=\"1080\" height=\"1350\" decoding=\"async\" loading=\"lazy\"\/><\/a>Boden Alexa Cotton Midi Shirt Dress Blood OrangeCredit: Boden<\/p>\n<p data-journey-content=\"true\" data-node-id=\"14\" class=\"css-1ood0zq emevuu60\">But, Boden&#8217;s dress isn&#8217;t designed in the <a href=\"https:\/\/www.goodhousekeeping.com\/uk\/fashion\/style-advice\/a71491862\/marks-spencer-lime-midaxi-dress\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.goodhousekeeping.com\/uk\/fashion\/style-advice\/a71491862\/marks-spencer-lime-midaxi-dress\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"citrus shades\" data-node-id=\"14.1\" class=\"body-link css-7v8mn9 emevuu60\" rel=\"nofollow noopener\">citrus shades<\/a> you&#8217;ve seen everywhere else, such as lemon yellow or lime green. Instead, it&#8217;s drenched in a bold blood orange hue, reminiscent of the juicy Mediterranean fruit grown in destinations such as Seville and Valencia. <\/p>\n<p><img draggable=\"true\" alt=\"woman in a long red dress with black belt against green background\" title=\"Woman in a long red dress with black belt against green background\" loading=\"lazy\" width=\"539\" height=\"687\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;width:100%;height:auto;\"   src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/07\/7a594d70-e46b-437b-889e-1636567983ee.png\" class=\"css-0 e1ddfba50\"\/><\/p>\n<p>boden<\/p>\n<p data-journey-content=\"true\" data-node-id=\"20\" class=\"css-1ood0zq emevuu60\">Featuring an adjustable tie waist, making it a great option if you&#8217;re planning a holiday and expect to indulge in delicious dinners every evening. And, of course, it comes with pockets, which, as we all know, are always a welcome addition for keeping smaller essentials close to hand.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"25\" class=\"css-1ood0zq emevuu60\">As always with Boden, quality is king, so the appeal of the Alexa dress extends far beyond its striking colour. Crafted from 100% cotton, it&#8217;ll keep you cool whether you&#8217;re running daily errands or heading to the pub with friends on a warm summer evening. <\/p>\n","protected":false},"excerpt":{"rendered":"What are two fashion fundamentals for the warmer months? A chic, crisp shirt and a swishy midi skirt.&hellip;\n","protected":false},"author":2,"featured_media":552206,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,1424,61,60,10108],"class_list":["post-552205","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-fashion","tag-ie","tag-ireland","tag-most-popular"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/552205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=552205"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/552205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/552206"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=552205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=552205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=552205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}